An attractive and effective real estate brochure is a must-have at your events, for the launching of new listings, and as a part of any of your leave-behind marketing materials when pitching new buyers or sellers.
But, not just any real estate brochure will do. You want it to be stylish, provide a ton of value to the reader, and a clear call to action. We’ve compiled a list of the top four real estate brochure providers who, collectively, have hundreds of options you can choose from. We’ve also gathered 24 of our favorite examples for you to check out too.
If you’re looking for a real estate brochure template that you can start editing right away, print, and use at your events this weekend, The Close has you covered. Click below to access three free Close-exclusive real estate brochure templates.
Customize Your Free Real Estate Brochure Templates
Top 4 Real Estate Brochure Template Providers of 2022
| Real Estate Brochure Template Provider | Best For |
|---|---|
| ProspectsPLUS! (Best Overall) | A large variety of different designs, formats, and options to mail your brochures directly to your prospects |
| Lab Coat Agents | Stylish brochure templates that will align perfectly with the rest of your branding |
| Vistaprint | Ultimate design flexibility |
| The Close | Free templates you can edit and download immediately |
Featured Property Real Estate Brochure Templates
There’s a lot that goes into marketing a home for sale. Get the word out to your sphere using great email marketing, hosting successful open houses, and of course, using great marketing materials, including well-designed real estate brochures. Here are some of our favorite brochure templates you can use to promote your listings.
1. Just Listed Listing Photo Highlight Brochure
Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59 / month
Best Way to Use This Brochure: When your new listing has a particularly swanky set of listing photos, highlight them with a glossy, high-quality brochure.
Having a physical brochure that your buyers can hold in their hands, look at with their significant other, and keep on their coffee table is a great way to stay top-of-mind. Make sure to save a couple of copies for yourself so you can highlight your marketing prowess at your next listing appointment.
2. Trifold Featured Property Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15”
Cost: Free to design, brochures printed and shipped to you for as low as 48 cents each.
Best Way to Use This Brochure: The trifold brochure offers a lot of space to talk up your accomplishments while at the same time highlighting a property for sale.
This brochure is a great tool for promoting multiple properties too, especially if you’ve got more than one listing in a neighborhood.
3. Z-Fold Featured Property Brochure
Created By: Vistaprint
Size: 8 ½” x 11”
Cost: Free to design, brochures printed as low as 20 cents each
Best Way to Use This Brochure: This blank slate real estate brochure is a solid baseline tool for getting your contact information in the hands of prospective clients en masse. We recommend printing up these brochures for every new listing, sticking them in a brochure box on your yard sign, and waiting for the calls to roll in. Don’t forget to include your social media handles and even a QR code that can lead visitors effortlessly to your website.
4. Trifold Featured Inventory Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: This brochure is great to have in your bag to give to potential buyers you meet or to demonstrate your marketing prowess at listing presentations.
To get the most out of this brochure, make the properties you include have something in common, like homes from the same side of town, condos for sale, or homes under a specific price point.
5. Bifold Featured Property/Recently Sold Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Unlike the previous trifold featured property brochure, this template leaves a little more room for photos and a listing description for the home you’re highlighting.
This brochure layout makes it ideal as a direct mail piece as well. Just add a sticker at the bottom to keep it closed, then print the address and your return information on the front.
6. The Close Exclusive Just Listed Real Estate Brochure
Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Best Way to Use This Brochure: This brochure template is straightforward and easy to use. Get the most out of it by choosing bright, cheerful images, highlighting the most important list stats just under the price, and keeping your “About the Property” description brief and enticing. This brochure should encourage anyone looking at it to call you to learn more about the property.
Luxury Property Real Estate Brochure Templates
When you’ve got a high-end listing, you want to make sure all your marketing materials reflect its quality and character, not to mention meet your seller’s expectations. Some high-quality real estate brochures are a great way to do that.
When done correctly, many sellers will even ask for a brochure to keep as a souvenir of their time as the home’s owner. Here are some examples of excellent luxury property real estate brochures.
7. Square Trifold Luxury Real Estate Brochure
Created By: Lab Coat Agents
Size: 10” x 10” (when folded)
Cost: Requires access to Lab Coat Agents Marketing Center, $59 / month
Best Way to Use This Brochure: This template will make the most significant impact if you treat it like a book you’re putting together for your clients. The custom 10” by 10” finished size means you get six full pages to show the best photos, highlight top-of-the-line features, and create a clear call to action.
You can fit more into this brochure than most others, but don’t jam it full. Choose one image per page and only high-impact text. This brochure should be your “take-their-breath-away” marketing piece.
8. Featured Luxury Property Bifold
Created By: ProspectsPLUS!
Size: 11” x 17”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: This bifold brochure template is an ideal luxury option because it provides you with plenty of space for the narrative about the property. Its design gives you space to do what you can’t always do on the MLS or on Zillow: tell the story of a home.
With large splashy photos and plenty of room to share all the luxurious details, this is an excellent brochure to have on hand for showings and open houses too. Buyers will love the concierge feel of the marketing, and would-be sellers will be impressed with your attention to detail.
9. Featured Luxury Property Accordion Brochure
Created By: Lab Coat Agents
Size: 8 ½” x 11” (folded)
Cost: Requires access to Lab Coat Agents Marketing Center, $59 / month
Best Way to Use This Brochure: Designed to unfurl dramatically, this large (over 30 inches long when completely unfolded!) real estate brochure has space for nearly a dozen photos, a listing description, property details, and more.
Use this brochure when you’ve got seller clients who are worried all the bells and whistles of their home aren’t being highlighted—you’ve got room to showcase it all here!
10. Featured Luxury Property Bifold Brochure
Created By: Vistaprint
Size: 11″ x 17” (unfolded)
Cost: Free to design, flyers printed for as low as 20 cents each
Best Way to Use This Brochure: To get the most out of this luxury property brochure template, change the printed color scheme to match the color scheme of the home you’re listing for sale.
As you can see from the example, this striking effect makes this marketing piece appealing to the eye and will no doubt be memorable for even the most discerning buyer.
11. Featured Luxury Property Trifold Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: The trifold version of the luxury property brochure is great for all the same reasons the bifold version is, except this one is small enough to fit inside a folder of to-go material you can provide interested purchasers of a home.
Use this brochure as something to hand to buyers that they can carry with them as they’re conducted through their showing, or include it in a package of custom materials along with items like disclosure statements, area amenities, and tips on creating a strong offer.
12. The Close Exclusive Just Listed Luxury Real Estate Brochure
Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Best Way to Use This Brochure: This brochure template relies on a large, show-stopping image to grab the attention of anyone holding it. Make sure you select a listing photo for this slot that makes a great first impression. Because this brochure has some major “wow factor” built right in, do you best to hand someone this brochure personally so you can engage them in conversation based on their reaction. This is a great brochure to have at the open house for another property if visitors aren’t finding what they’re looking for.
Farming Real Estate Brochure Templates
Real estate farming is a marketing strategy where you focus on a single neighborhood or area of a market to position yourself as the area expert on all things real estate. In order to make this happen, you’ve got to deliver a steady stream of valuable information and strategy to the residents of that area. Real estate brochures are a great way to do that.
13. Neighborhood Expert Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Sometimes, your neighborhood farming efforts require more than a postcard but less than a letter. Enter: the brochure. This brochure gives you the best of both worlds.
Try dropping your introduction letter to a new neighborhood farm and replacing it with a brochure. Before you make your first call to a new community, give residents a chance to learn about you and what you do through a brochure.
14. Seller Lead Prospecting Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: When you’ve got homeowners who are still on the fence about whether they want to work with you or any agent, for that matter, providing them with just enough information to realize they aren’t equipped to sell their home themselves will sometimes push them over the edge to list with you.
This informational brochure about the pitfalls of overpricing demonstrates your authority and expertise and points out the value of your services. We also love having this brochure in the office to hand to someone who’s waffling over signing a listing agreement.
15. Buyer Solicitation Farming Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: When you’re working your farm area, you’re usually doing so in an attempt to generate listings. However, the residents of your target neighborhoods are potential buyers too, so it pays to appeal to the buyer side of the transaction from time to time as well.
This brochure helps remind potential buyers that they have options when they are considering a purchase. We like mixing this piece into the farming campaign a month or so before the start of the busiest buyer seasons in your market.
Special Use Real Estate Brochure Templates
Even though they aren’t something you’ll use every day, having a stable of special use real estate brochures at your fingertips can mean the difference between having the right answer at just the right time and fumbling for exactly what you need to close a client. Here are some of our favorite real estate brochure templates for special occasion messages.
16. The Close Exclusive Open House Invitation Real Estate Brochure
Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Best Way to Use This Brochure: This straightforward open house brochure template is great to have on hand whenever you’ve got an upcoming event. Our favorite way to use this brochure is to grab a real estate brochure box and drop a dozen of them in there to hang off your yard sign the week before an event.
Also, if you’re running multiple events in a weekend, have brochures for your Sunday open house to give out at your Saturday open house. Not only are you going to increase traffic, but you’ll give yourself a second chance to connect with prospective clients face-to-face.
17. Expired Listing Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: We all know that expired listings are very fertile leads, so making an attractive, well-written brochure a part of your attack plan to convert these leads to listings is a great idea. The keys to making this manner of communication work with expireds are timeliness and value.
You’ve got to make contact with your expired listings as soon as they expire, so for owners who you don’t have a good phone number for, try door-knocking with an expired brochure.
18. First-time Buyer Information Brochure
Created By: Vistaprint
Size: 8 ½” x 11”
Cost: Free to design, brochures printed as low as 20 cents each
Best Way to Use This Brochure: A lot of first-time homebuyers are slow to begin the process because they’re unsure about where to start. Having a handy brochure that you can hand to soon-to-be new clients that you can reference later is a great strategy for getting over this hurdle.
Take this brochure to the next level by downloading a digital copy of it after you’ve ordered it and hosting it on your website.
19. FSBO Listing Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Just like expired listings, for sale by owners (FSBOs) are great prospects that you should spend some time and effort working to convert into your own listings.
Why? They’ve already told the world that they want to sell their home, and they want to sell it now. All you need to do is convince them they should enlist your help to do it.
This particular real estate brochure template is great because it provides excellent value for FSBO owners, giving them a blueprint for the necessary steps to getting across the sale finish line as well as highlighting how challenging that process is, nudging them toward using an agent―like you―to help get the deal done.
20. Short Sale Lead Prospecting Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Financial distress did not disappear with the recovery of the housing market after the 2008 adjustment. Even though it’s currently a seller’s market, there are a lot of property owners who are finding themselves in uncharted financial waters right now, especially if they leveraged their home with a line of credit or a second mortgage, meaning they could be good short sale candidates.
These brochures are great to have on your person so you can follow up a tough conversation with a solution to the problem your prospects can take home and think about.
21. Handling Commission Objections Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Most listing agents will testify to the fact that they’ve been asked, some on a regular basis, to reduce their commission rate. This conversation can be challenging, in part because most sellers don’t quite understand the value of the services you provide. The moment these conversations become confrontational is the moment productivity goes out the window.
Have these brochures on hand to be able to give to questioning sellers to help explain why your services are worth what you charge and avoid that conflict.
22. Timing Objections Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Overcoming the objection of “We’re not quite ready yet” can be tough, especially in a market where it feels like sellers can’t lose.
Even though the market is white-hot right now, a lot of homeowners are hesitant to get into the fray. When you have sellers who have clear market opportunity but are waffling about timing, have this brochure on hand to help them understand that there’s no time like the present.
23. Industry Partner-placed Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: There are very few times that we advocate any strategy that involves leaving your brochures someplace you don’t have control over, but this is one of them. If you’ve got a preferred mortgage lender or even title company, start a conversation with them to see if they’d be willing to have a buyer brochure out and available for clients who have yet to select a real estate agent.
If these vendors were going to recommend you anyway, why not go a step further than a business card and give them something with real information that they can put in the hands of possible soon-to-be clients?
24. Begin With the End Agent Recruitment Real Estate Brochure
Created By: ProspectsPLUS!
Size: 10 ½” x 15” or 8 ½” x 11”
Cost: Free to design, brochures printed and shipped to you as low as 48 cents each.
Best Way to Use This Brochure: Agents who have already established a track record of financial success are great assets to a team but are also incredibly hard to recruit. Using a recruiting brochure that focuses not on the immediate benefits of success (something they’ve already achieved) but rather on the long-term stability of a team structure makes your pitch to these agents compelling and gives them something to take home and reread after your meeting if you haven’t yet closed the deal.
Personalize this brochure and have it with you whenever you’re recruiting new agents for your team or brokerage.
Should You Use a Real Estate Brochure Box?
A real estate brochure box—often hung off a yard sign or on its own stand in front of the property—is a popular strategy for getting your real estate brochures in the hands of more people.
Some agents don’t like the real estate brochure box because they think it robs them of the opportunity to have that first interaction with a potential buyer. However, if your flyers are well-designed and have all your contact information on them, a real estate flyer box can be an excellent lead qualifier.
Amazon has some excellent real estate brochure box options, most under $20.
Bringing It All Together
Whether you’re mailing your brochures, handing them out at open houses, or keeping them in the office for sticky conversations, real estate brochures are a powerful marketing tool that can help you close more deals. Visit ProspectsPLUS! to start customizing your brochures today.
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