We hear you, really we do. Nobody wants to feel humiliated just to get leads. But what if I told you rock star Beverly Hills agent Ben Bacal used door knocking to land clients like Leonardo DiCaprio and even knocked on Keanu Reeve’s and Grant Cardone’s doors? You’d want to learn more, right? Well, you’re in luck! 

In this article, I go over everything you need to know about door knocking for real estate, including the best scripts and 15 door-knocking tips to get more leads. I’ll wrap up with my 2 cents on whether or not door knocking is still effective after the pandemic.

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The Best Door Knocking Scripts for 2022 (+ Video Examples)

1. Ben Bacal’s Beverly Hills Door-knocking Scripts

If you’ve been an agent for more than a few months, chances are you’ve heard of Ben Bacal. He’s one of the most successful luxury agents in Beverly Hills—he sold a Bel Air home for a record-breaking $94 million and has sold homes to Matt Damon, Ellen DeGeneres, and Madonna.

What most agents don’t know is that Ben Bacal got his start in real estate door knocking. Here are Ben’s general door-knocking script and the script he uses for “drive knocking” mansions with gates and intercoms:

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General Door-knocking Script:

“Your house is amazing. If there is any possibility of bringing a buyer your way, would you be interested in selling?”

Drive Knocking Script:

“Sorry to bother you, but my client saw your property on Google Maps and you can’t see it from the street. You probably don’t want to sell it but maybe you do, she is a serial entrepreneur you’ve seen on TV. She’s looking for a property in the range of XX-XX. Maybe you can let me see your property to see if it might work for her.”

2. Sean Moudry’s Door-knocking Script for Listing Agents

Trying to come up with a value proposition to justify knocking on a stranger’s door on a Sunday morning isn’t easy. The best value proposition you have as an agent is a track record of success selling homes in their neighborhood. So if you have a recent listing that received multiple offers, print them out, black out the personal information, and put together a mini-presentation you can use as a talking point. Now that you have a reason to be there, here is a script you can use from Sean Moudry:

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“Hello, sorry to bother you. My name is [your name] and I am the listing agent for the property down the street [point in the direction of the property]. We received multiple offers [waive the printed contracts in front of them] and, of course, we can only accept one. The home sold well above asking price and these other buyers are still looking for a home in [neighborhood]. Who do you know who would like to sell their home in this HOT MARKET?”

3. Monica Carr’s Beginner’s Door-knocking Script

Coldwell Banker agent Monica Carr went from broke to earning a million dollars in real estate through building a brand and door knocking. The script she used was dead simple, but highly effective. First, because it gave her a valid reason to knock on a stranger’s door, and second, because it built enough curiosity to spark conversations with homeowners. Here is her script from her TomX talk:

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“Hi, I’m Monica. Your neighbor just sold their home for $1.5 million. What did you think of that price? Did you get a chance to see it at the open house? That one sold for multiple offers. There are still people out there who want to live in your neighborhood. For the right price, would you consider selling your home?”

You can hear Monica explain her script in more detail and share her inspirational story in her TomX talk How to Earn $1 Million in Real Estate in 4 Steps with Absolutely NO BUDGET below, which has been viewed over 700,000 times.

4. Eri Hass’ Market Report Door-knocking Script 

A former music industry executive, Eric Hass started his real estate career door knocking in one of the most expensive cities on earth— Los Angeles. While most agents probably think door knocking million-dollar homes would be pointless, Eric disagrees. Here’s how he framed the issue in his interview with Mike Sherrard: “Luxury doesn’t mean $#$%, it’s just another zero on the price, and those people need to sell too.” 

Like Monica’s script, Eric’s script is simple, friendly, and offers homeowners something to be curious about to spark conversation. Here is the script:

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“Hi, it’s Eric Hass, I’m with EXP Realty and I’m stopping by with a housing update on [your farm area], keeping you dialed in with what’s going on with quarter one versus quarter four, and I’m stopping by to see if you have any questions or interest in moving anytime soon.”

Watch Eric explain his script and go over his best door-knocking tips in his interview with Mike Sherrard here:

5. Micah Mruwat’s Home Valuation Door-knocking Script

Real estate coach and former EXP Managing Broker Micah Mruwat is another industry thought leader who is bullish on door knocking. Like the other agents here, Micah starts off by introducing herself and wraps up by offering something of value that will stir curiosity and spark a conversation.

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“Hi, my name is Micah Mruwat from EXP Realty. I promise I won’t take much of your time, I just want a couple of seconds—did you realize that a home just a few houses down just sold for $50,000 over asking price? I don’t know if you have any interest, but I am an expert in the area if you’d like a free valuation of your home.”

Watch Micah explain her script in more detail and go over other door-knocking tips in her video here:

16 Door-knocking Tips to Get More Leads in 2022

1. Don’t Ask for Business, Offer to Help 

Chris Linsell, Senior Staff Writer/Real Estate Coach, Theclose.com 

One of the biggest mistakes new agents make when door knocking is trying to hard-sell total strangers on their doorstep. Unless you have a stellar track record in their neighborhood, this will turn off most homeowners. Instead, focus on how you can help them. The distinction is subtle, but important. Check out Chis Linsell’s video below for a quick run-through of his door-knocking strategy and why it works.

2. Don’t Forget to Bring Your Door Hangers

One of the best leave-behinds you can use when door knocking are door hangers. Simply put, they have one of the best returns on investment (ROI) of anything you can print and put in front of your leads. Full stop.

Illinois Coldwell Banker Broker Danielle Procopio agrees:

“Never miss the opportunity to ‘touch’ a lead. If no one is home, we’ll leave a laminated door hanger with a personalized message and attempt to connect with the homeowners at least four times, and then mail them a neighborhood market analysis. Always follow up with a letter, postcard, phone call, and so on. You want to be seen as the neighborhood expert.”

You can get gorgeous custom-designed door hangers as well as social media templates, business card templates, and more at Lab Coat Agents (LCA) Marketing Center. LCA Marketing Center is similar to Canva, but everything they offer was designed for and by top-producing Realtors. The difference in quality is massive.

Visit Lab Coat Agents Marketing Center

3. Don’t Try to Close the Deal on Their Doorstep

The cardinal rule of any real estate lead generation strategy is to only focus on moving relationships to the next step. In the case of door knocking, that next step is generally either a phone call, being added to a direct mail or drip campaign, or if you’re really lucky, a listing presentation.

While you may be eager to close deals, pushing too hard for goals that are unrealistic is a surefire way to get a door slammed in your face. Sure, you want to seem confident and maybe even a little bit hungry to close, but most people instantly turn off when presented with a “sales pitch,” no matter how good it is. This is especially true when you’re standing on their doorstep on a Sunday morning.

So do yourself a favor and save the hard sell for your listing presentation or better yet, when you’re finally writing an offer for your buyer. Instead, focus on just moving the ball down the field. What next step do you realistically want your homeowner to take with you? A phone call? A visit to your open house? Focus on that and you’ll have much better luck knocking doors.

4. A Small Compliment Can Go a Long Way in Building Rapport

A compliment, if it’s sincere, is one of those ice breakers that has probably worked since the last ice age and will continue to work for a thousand years. So the next time you’re out door knocking, try to find something genuine to compliment the homeowner on.

Cindy Trotier, a Coldwell Banker agent from Illinois, uses small compliments to break the ice with homeowners whenever she can.

“When prospecting, it’s important to find common ground with the potential client, and complimenting them on their home goes a long way. Start with: ‘Nice yard, you certainly have a green thumb,’ or ‘Those are beautiful flowers.’ Make the conversation about them, not you. Additionally, share something of value along with your business card (e.g., market area report). Ultimately, you want to build relationships first.”

5. Leverage Your Brokerage’s Success if You’re a Newer Agent

Another hard and fast rule of lead generation is that you need to have something on the table that your leads actually want. That can be something as abstract as a conversation or advice, or something as concrete as a well-researched comparative market analysis (CMA) or market report.

If you feel like you have nothing to offer, then you’re doing it wrong. Just by virtue of having access to your MLS, you have more information at your fingertips than the average homeowner. It’s just a matter of packaging that data in creative and useful ways. Why not hire a virtual assistant to put together 20 CMAs for homes in a neighborhood you want to target?

Sure, that will cost you money, but how many other agents are going the extra mile like that? As Close Contributor Beverly Ruffner always says: You only need to be a little bit better than the competition.

But you don’t even need to go this far. Instead, you can just leverage your brokerage’s success. Many large brokerages like Douglas Elliman create market reports specifically for their agents to use as marketing pieces. A hot-off-the-press market report can be very useful for homeowners who may not be paying attention to the market … YET.

Just remember that data on its own is cheap these days. The real value comes from analyzing and packaging that data in ways that are useful to your potential customers.

6. Allow Yourself to Fail in Order to Get Better

If you’ve worked in real estate for more than 10 minutes or own a television, you’ve probably heard of Barbara Corcoran. What you may not know about Barbara is that she grew up poor, dyslexic, and was waiting tables before she decided to become a real estate agent.

Fast forward a few years and she ended up selling her innovative brokerage, The Corcoran Group, for more than $66 million. Like many entrepreneurs, she credits her amazing success to learning lessons from failure.

So now you may be sitting here thinking this is the sappiest cliche of all time, and why are you even reading this? Well, let’s just say that successful people didn’t get that way without breaking a few eggs. So smile and laugh when someone slams a door in your face, learn to meditate, start a healthy morning routine, and always remember that you’re not a brain surgeon—you’re just trying to close some deals. So don’t be so hard on yourself. Things are going to work out, but you need to let yourself fail first. It won’t kill you. I promise.

7. Dress for Success, but Don’t Forget Comfort

One of the best-kept secrets of success in any sales job shouldn’t be a secret at all. Here it goes: People are going to judge you, and harshly, based on your appearance. Yes, we know it’s not fair, and yes, we know you really think your leads won’t care if you show up in sweatpants and a T-shirt to show them houses. We’ve heard these arguments over and over again. Of course, that doesn’t make them right. 

Far from it, actually. In reality, people, especially the older people who own the majority of the homes in this country, are going to judge you for what you wear, and there’s nothing you can do about it. As long as you’re comfortable, dress as nicely as you can when you’re out door knocking.

Not sure how to dress to impress? Luckily, we put together guides for women and men on how to dress, and more importantly, how NOT to dress to close more deals.

8. Make Some Fun Pop-by Gifts & Bring Them With You

Texas Coldwell Banker agent Andrea Smith swears by pop-by gifts:

“Create some fun, well-thought-out pop-bys that convey your message. When Valentine’s Day is right around the corner, I attach my business cards to a small bag of chocolate hearts that say, ‘You’re the heart of my business.’ It’s a great way to help people remember me and begin a positive interaction as I’m out knocking doors. I feel like the addition of a special touch helps to open the door to a better opportunity to generate a lead or referral.”

Pop-by gifts are small gifts that you can leave with homeowners in order to get them to remember you. Things like candy, seeds, or any other small gift with your message and contact info will work. Cheesy jokes optional, but kind of encouraged.

9. Learn the Best Days & Times to Door Knock in Your Farm Area

Learning when to knock doors is like asking which baseball team is the best. No matter who you ask, you’re going to get a different answer. But there is a general consensus from people who use door knocking as their primary lead generation strategy:

Saturdays between 10 a.m. & 5 p.m.

Most people are home, but are more than likely still in get-stuff-done mode instead of full-on relax mode, like they are on Sundays. The only caveat here is neighborhoods where observant Jewish people live. In that case, you just might want to wait until Sunday, as Saturdays are days of rest in the Jewish religion.

And likewise, knocking on doors on Sunday if your community is devoutly Christian may not be well received. In short, know your audience and respect their private time.

8:00 a.m. to 11:30 a.m. during the week

Another good time to door knock that most people skip is in the morning during the weekday. You’ll catch a lot of entrepreneurs, home workers, and retired people who are just getting their day together, and so may be more receptive to dealing with “work.”

10. Invite Them to the First Open House at a New Listing

I don’t know about you, but I’m always desperately curious to see how my neighbors live. What does that cool-looking brownstone with the cute little yard look like inside? I bet it’s nice …

In order to satiate their curiosity, always take the time to door knock in a circle around a new listing before you have that all-important first open house. It not only helps you look good to your homeowner (neighbors gossip), but might just help keep you top of mind with the neighbors as well.

Minnesota Sotheby’s Shawn Leetz takes advantage of the curiosity factor to help drive traffic to her open houses:

“Before the first open house at a new listing, I will door knock to hand out personal invitations to the neighbors, introducing myself and letting them know that it is always a good idea to know what is going on in their neighborhood. Also, I like to let them know that it’s OK to come and take a peek; some folks are shy about walking through their neighbor’s home. Not only does this engage the community, but this is another way to offer value to your client (the seller).”

Need some ideas to actually generate leads at your next open house? Check out our guide to open houses here.

11. Avoid Burnout: Don’t Try to Knock Too Many Doors in One Day

Contrary to popular belief, being physically and emotionally exhausted at noon is not a signal that you worked hard, and definitely not a signal that you were effective. It’s a signal that you’re stressed, tired, and probably cranky to boot. Basically the exact opposite mindset you need for a successful door-knocking campaign. Who wants to talk to a stressed-out stranger on their doorstep? The answer, of course, is literally no one.

So if you want to avoid burnout, set yourself a realistic goal of say, 20 doors to knock before you head to the office or start your open house this weekend. If you don’t believe us, just imagine knocking that super-lucky door where a millionaire who wants to sell lives and being too wiped out to build a rapport with her.

12. Track Your Progress: That Which Gets Measured, Gets Improved

One thing many agents forget when out door knocking is to track their progress. How many doors did you knock? How many doors got slammed in your face? Which doors should you absolutely avoid next time? Which seemed kind of promising? Who seems like a decent candidate for a direct mail campaign?

You don’t have to hire MIT to crunch the numbers for you here. Just keep a little log book or notepad app on your phone and take some notes when you’re out door knocking.

You also need to measure your performance if you want to get better. What went right? What went wrong? Does your script need tweaking? Are you getting less nervous or more nervous?

13. Ask Open-ended Questions: Avoid Yes or No Questions

Want to know a secret to not being boring? Get people to talk about themselves and then really listen to what they’re saying. That’s it. Easy, right? Well, yes and no. After all, you have a pretty clear agenda here, right? You’re not just walking your farm area at 8:30 a.m. on a Tuesday to chat about the weather.

Not only does the same rule apply to door knocking, but it’s actually crucial to your success. Think about it. You have maybe 15 seconds to get and keep their attention. Even if you’re super-charming, they’re probably looking for an easy excuse to get back to their newspaper and bagels. Answering a simple yes or no is one of those excuses.

So to avoid giving them an easy out, never ask questions that can be answered by a simple yes or no. Instead, try to get them engaged in a conversation by asking open-ended questions and actually listening to their answers instead of just waiting for your turn to talk.

14. Stay Safe: Knock With a Partner

Since safety should be one of your main concerns, you might want to think about finding a partner to door knock with. It could be a junior agent who needs to work on their pitching skills or an equal team member, but the facts are that pairing up is almost always safer than going it alone.

By the way, this applies just as much to “safe” neighborhoods as it does to neighborhoods with higher crime rates. The simple fact is you never know who is going to answer that door, so having a buddy across the street watching your back is always a good idea.

It could just be a creepy old man who gets too flirty, but a quick “Hey, would love to chat more but my partner is across the street” should be enough to throw cold water on most people.

While the odds of getting into trouble are pretty rare, you never know. As an added bonus, you’ll have a margarita partner if you decide to knock off early.

15. Don’t Be Afraid of Luxury Neighborhoods

Can we talk about super-attractive people for a minute here? If there’s one thing they say over and over again, it’s that fewer, not more, people hit on them. While this might seem counterintuitive, it makes sense when you think about it. After all, most people assume they have no chance, so they don’t even bother.

Well, you can think about wealthy neighborhoods like that super-hot guy in your spin class. You might have a low chance of getting his digits, but if you don’t go talk to him, you have ZERO chance. Why not give it a shot?

The other good part of knocking on rich people’s doors is that they’re more likely to be entrepreneurs—and maybe also more likely to be self-made entrepreneurs who appreciate a good hustle! Maybe some eccentric billionaire will take a shine to you and give you 10 listings to sell this year. Hey, you never know until you try, right?

16. Good Deeds Can Help Build Good Will in Your Farm Area

If you want to get in good with the locals, there’s nothing like doing something selfless and useful for the community. I don’t know about you, but whenever I see someone helping others in my neighborhood, I can’t help but like them.

Like a lot of successful agents, Texas Coldwell Banker agent Scott Bullard started out with empty pockets, but a deep desire to help his community:

“I started with no money, so I had to be creative. I had a T-shirt made with my real estate company in big letters, and walked my neighborhood at strategic times to come face to face with as many people as possible while I picked up any trash that I saw and disposed of it. I also went around collecting email addresses of my neighbors and started a weekly e-newsletter.”

The 30,000-Foot View: Is Door Knocking Still Effective in 2022?

If you had asked us this question in April 2020, we probably would have said no. There were just too many unknowns about the pandemic for us to even think about telling agents that knocking on strangers’ doors was a good idea.

Of course, now with multiple successful vaccines being distributed and Omicron waning, we are once again bullish on door knocking for one simple reason: Agents have been relying on technology to generate leads way, way too much over the past few years.

These days, it seems like every agent is obsessed with perfecting custom audiences for Facebook ads, or trying (and failing) to go “viral” on Instagram instead of honing the one skill they need to last in this industry: making a personal connection with another human being.

So, the more everyone in your office leans into technology, get up, go outside, and go knock some doors.

Over to You

Do you think door knocking will disappear or make a huge comeback in 2022? Let us know in the comments.

The post Door Knocking for Real Estate in 2022: Will It Still Work? (+ Tips & Scripts) appeared first on The Close.

Our real problem isn’t a question of volume—it’s conversion. Despite this explosion in lead volume, agents nationwide aren’t turning them into clients at nearly the same pace. How do we solve our conversion problem? First, we’ll share the four primary reasons real estate leads don’t convert, and then give you an effective real estate lead management strategy that can address them. Plus, we’ll provide the tools you’ll need to get started. 

The 4 Reasons Real Estate Agents Aren’t Converting Leads

Real estate agents everywhere are suffering from terrible conversion rates. Only a small margin of that sixfold increase in leads we discussed are becoming actual buyers and sellers. It’s not uncommon for typically performing agents to convert only 1-2% of their online leads—sometimes even fewer. Why is this rate so low? Here are four major reasons.

1. Speed to Lead

We live in an instantaneous customer service environment. When a prospect completes a real estate lead capture form, they expect to hear back from someone on your team within minutes. The reality is, the typical real estate agent is responding to leads within days, not minutes, starting a relationship off on exactly the wrong foot. Any delay will immediately lower your potential conversion rates.

2. Fumbled Lead Handoff

It’s rare that a real estate lead is generated, addressed, and converted by the same person. More often than not, there are multiple services or people in the process, which generates opportunities to miss important details when a lead is handed off to the person who will ultimately service them. 

In marketing, we call this a “leaky funnel.” As leads are progressing down the sales funnel toward a transaction, they drop out because of poor communication and unmet expectations.

3. Consistent, Multitouch Follow-up

Many Realtors make the mistake of thinking that the leads they generate online from their website, social media, or services like Zillow Premier Agent will be consistently hot, ready-to-buy-and-sell-tomorrow leads. That simply isn’t the case. 

In fact, it’s not uncommon for leads who have personally requested a direct follow-up from you to require multiple, varied messaging before you ever make contact. Too many Realtors will reach out to a lead once and never do so again after they leave a single voicemail.

4. Effective Lead Prioritization

Your leads aren’t just names and numbers on a spreadsheet. They’re people with their own timelines, priorities, and levels of urgency. Realtors who don’t have a system to sort leads by priority based on opportunity, need, and customer-service value will end up missing a chance to convert because they’re not striking while the proverbial iron is hot with the right clients at the right time. 

Solving the Conversion Problem: Real Estate Lead Management Strategy in 4 Steps

To solve the lead conversion problem and overcome these four hurdles, you need an effective real estate lead management strategy and ideally, an easy-to-use platform to help you execute your plan. 

Top Producer, paired with their exclusive real estate lead management platform FiveStreet, offers tools to respond to your leads faster, follow up consistently and effectively, create a seamless handoff to the right person, and prioritize your high-value leads above all others.

Visit FiveStreet

Step 1: Activate Your Lead Autoresponses

Which conversion problems does this step solve?
Speed to lead + consistent, multitouch follow-up

Autoresponders are your first line of defense against poor conversion rates. An effective autoresponse tool both answers questions before they’re asked as well as opens the door to conversations that will lead to active clients. 

In an industry when an agent’s time is often gobbled up by showings, closings, and other vital face-to-face client interaction, we can’t always jump to provide a personalized response in real time. Autoresponders allow you to meet consumer expectations without sacrificing the important face-to-face interaction needed to get you to the closing table. 

Ready to activate your lead autoresponses? Here’s what to do: 
First, you need a customer relationship manager (CRM) or a lead management system like FiveStreet that offers autoresponders. When a new lead comes in, we suggest sending two messages:

• Email: Send an automated email to any lead that introduces yourself and your team (if you have one), and connects your prospects with any of the important places you’re active. We recommend links to your social media, your blog, and your website, as well as links to client resources like buyer-readiness checklists, your digital listing presentation, and more.
• Text message: Send an automated text message to any lead who acknowledges that their request has been received and you’re looking forward to helping them. Encourage your recipient to respond directly to the text message with questions, specific needs, and more.

Step 2: Distribute Leads Seamlessly to the Right Person

Which conversion problem does this step solve?
Speed to lead, fumbled lead handoff, effective lead prioritization

If you’re a solo real estate agent covering the soup-to-nuts operation, this step isn’t for you. But, if you work with a team, or even if you hire a virtual assistant, an Inside Sales Associate (ISA), or engage in any type of paid lead generation, your leads need to be handed off. 

A manual, ad-hoc lead handoff process leads to missed communication, sloppy follow-up, and low conversion rates. An automated, trackable lead distribution system like the one offered by FiveStreet takes the guesswork out of getting the right lead to the right person in a timely fashion. 

Ready to start assigning leads seamlessly to the right person? Here’s what to do: 

Depending on the size of your operation, you can take one of two approaches:

• Solo agent: Set up a tracking system using a spreadsheet (or, if you’re a FiveStreet user, use their lead tracking dashboard to get a sense of exactly when and where your leads are coming from). Next, record your efforts to reach out and convert them in your CRM (like the one offered by Top Producer). 
• Real estate team: First, determine which types of leads are right for each team member; for example, send listing leads to listing agents and buyer leads to buyer’s agents. Then, set up a lead broadcast system (FiveStreet offers an excellent option here) that directs the right leads to the right team members, at the right time.

  Pro Tip

This isn’t a set-it-and-forget-it strategy. If you go through the process of setting up a lead broadcast system, monitor your agents’ effectiveness with the leads they receive. FiveStreet’s analytics dashboard allows you to measure the effectiveness of lead conversion by date, source, type, agent, and more.

Step 3: Prioritize Leads Based on Need + Opportunity

Which conversion problem does this solve?
Speed to lead, fumbled lead handoff, effective lead prioritization

There’s no way around it—not everyone can be your #1 priority all the time. Effective lead prioritization is all about understanding the specific needs of each unique lead and measuring opportunity gained versus lost if you don’t act immediately. 

Put another way: Part of increasing your conversion rates is better understanding of who needs your attention today and who doesn’t need it until tomorrow. A great way to do this is to get consistent with the use of tags in your CRM profiles, marking your immediate, medium-term, and long-term nurture leads. 

Ready to start effectively prioritizing leads based on need + opportunity? Here’s what to do:

Use your CRM’s existing tagging system (or create custom tags of your own) and classify all the leads coming into your system as one of the following:

• Buy / Sell NOW (follow-up daily)
• Actively Considering Buying / Selling (follow-up 2x weekly)
• Passively Considering Buying / Selling (follow-up 2x monthly)
• Undecided to Buy / Sell (follow-up 1x monthly)
• Cold Lead (follow-up 1x quarterly)

After these tags have been applied, make the first part of every work day about follow-up. Emails, phone calls, or text messages are all acceptable, but make your leads receive and interact with effective communication. Don’t forget to provide value every time you talk—lip service is worth nothing in the real estate industry. Your words need to be backed up by action.  

Step 4: Create Multiple, Automated Lead Nurturing Campaigns

Which conversion problem does this solve?
Consistent multitouch follow-up, effective lead prioritization, fumbled lead handoff

It’s not uncommon for real estate leads to require upward of eight marketing touches before they begin to actively engage with you. And, even after they engage, your leads may not be ready to become a client just yet, which is why consistent, automated nurturing campaigns are so important. 

A lead nurturing campaign is designed to bring your lead from their starting point all the way through to when they are ready to actively begin working with you as a client. 

“But Chris, leads aren’t all created equal. How could one campaign effectively nurture the people who need two weeks, two months, or two years?” One campaign won’t do that. 

That’s why you need multiple, automated campaigns you can apply to all types of leads based on your most common lead experiences.

Ready to start creating multiple, automated lead nurturing campaigns? Here’s what to do: 

Start by assessing the leads you typically receive. Are they buyer leads? Seller leads? Both? Next, assess the typical time frame you’re spending getting buyers and sellers to the starting line. Then, use CRM resources like those available from Top Producer to implement lead nurturing campaigns based on that expected timeline. 

If you want to create your own automated campaigns, you can do that too. The Close has resources that can help:

Bringing Your Real Estate Lead Management Strategy Together

You’ve read each of the steps individually, but sometimes it’s hard to see the forest for the trees. So here’s a quick snapshot of what a typical day might look like for an agent who has put this strategy into action.

Top Producer + FiveStreet: A Potent Combination for Real Estate Lead Management

If you’re looking for a platform to help you put this strategy into action, we suggest Top Producer’s exclusive real estate lead management tool, FiveStreet. Combined with their CRM, Top Producer X, and the strategy we’ve spelled out here, you’ve got every opportunity in the world to crush your conversion goals. Visit FiveStreet today to get started.

Visit FiveStreet

The post Convert More With This 4-Step Real Estate Lead Management Strategy appeared first on The Close.

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy, so we’re sharing this deep dive and a case study on how one Tampa Realtor generated 200 leads in a day. We’ll share her effective circle prospecting strategy, plus seven tips and scripts you can start using today to generate leads using circle prospecting.

What Is Circle Prospecting?

Circle prospecting is a real estate lead generation strategy where real estate agents contact all homeowners surrounding a specific listing. The goal of circle prospecting is to generate leads by showing social proof with the listing. Think of it as building a mini-farm area that has a direct interest in the transaction you will close in their neighborhood.

Video: Circle Prospecting Reimagined

In the age of Inman and mastermind groups, truly innovative real estate lead generation strategies are rare. I should know. Every week I get pitched by at least half a dozen real estate agents, teams, brokerages, and tech companies promising an exciting new way to get leads. None of them are exciting, and none of them are new. Innovation isn’t easy.

That’s why we were so excited to watch Tampa Realtor Christina Griffin’s presentation at Tom Ferry’s Success Summit. With inspiration and guidance from Tom, Christina came up with an exciting AND new (well, new to us, at least) circle prospecting strategy.

Christina’s strategy combines cutting-edge technology and one of the oldest lead gen techniques there is: circle prospecting. Check out Christina’s presentation on her strategy below, then read on for our thoughts and some tips from our own coaches for better circle prospecting.

Before You Circle Prospect: Don’t Let ‘Cold’ Leads Slip Through the Cracks in Your CRM

While circle prospecting is a great way to generate leads, any top-producing agent will tell you the same thing: The real money is in the follow-up. How many “cold” leads who might transact soon are sitting in your customer relationship manager (CRM) right now? If only you had the time to follow up…

Enter REALQualified. REALQualified’s team of highly trained inside sales agents (ISAs) will follow up with your leads on your schedule. That means instead of getting hung up on 20x a day, you just get real appointments with real qualified leads.

Visit REALQualified

Deep Dive: Christina’s Circle Prospecting Strategy That Got All Those Leads

Like most great ideas, Christina started with something that has worked historically and tweaked it with new technology. Here’s what she did.

Starting with a new listing, she leveraged the age-old technique of circle prospecting—reaching out to homeowners in a circle around her recently listed, or recently sold, property with a targeted message.

However, instead of sending postcards or using door hangers, Christina brought circle prospecting into the 21st century.

She started by gathering the cell phone numbers of people who lived near her listing from a company called Cole Realty Resource. She then checked the Do Not Call (DNC) list, and using software called Slybroadcast, left each of them a message on their voicemail. This is a crucial part of the strategy. Slybroadcast does not ring their phones—instead, the message goes straight to voicemail.

Here’s the script she wrote with Tom’s help:

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“This is Christina Griffin with the Griffin Group at Coldwell Banker. We just listed a home in your community XXXX. If you know anyone looking to move, give us a call.”

Simple right? Well, most great scripts are! The more complicated your message, the higher the likelihood it will be ignored. This is true for almost all marketing and lead generation.

Think about it. Which copy works better for ads: long convoluted copy that touches on a dozen ideas, or a simple straightforward pitch that encourages your lead to take a specific action?

The Results…

Her results were truly astonishing:

She sent out a total of 1,200 messages to cell phones in a two-mile circle around her listing. From those messages, she got over 200 returned calls. So many, in fact, that her poor call coordinator from MyOutDesk couldn’t keep up with the volume.

From those 200 calls, Christina and her team managed to get two new listings and four closed buyer deals. All from a simple, high-tech circle prospecting strategy that didn’t require cold calling, door knocking, or Facebook advertising. Not bad, right?

The Follow-up: Using Technology to Grow Genuine Relationships

As many of you already know, the money, of course, is in the follow-up. Anyone with deep enough pockets or a clever idea can get their phone to ring. Turning those calls into closed deals takes practice and a good lead nurturing strategy. Luckily, Christina’s team has both.

They took the returned calls from their circle prospecting and put them into their CRM (BoomTown!) and labeled them appropriately.

They also smartly used a Google phone number to track the calls, and used SMS-based lead nurturing to engage with the leads they didn’t speak to personally.

7 Circle Prospecting Tips & Scripts for 2022

If you’re an agent who doesn’t like the idea of using Slybroadcast but still wants to get better at circle prospecting, here are seven circle prospecting tips for 2022 from our real estate coaches Chris Linsell and Sean Moudry:

1. Don’t Make Your Circle Too Large

A common mistake that new agents make when circle prospecting is making their circle too large. They think if reaching 50 homes is good, then reaching 200 homes will be better. In reality, this strategy will be more costly, more time-consuming, and will likely get you worse results.

The reason why is simple. The further out you go from the home you transacted on, the less relevant that transaction will be to the homeowners you reach. Let’s say you closed a two-bedroom bungalow for 20% above asking in neighborhood X. Why would someone who owns a seven-bedroom mansion in neighborhood Y care? Worse, if you contact them with irrelevant news, they will assume you’re not very interested in their needs. To them, you’ll just be another salesperson trying to make a quick buck.

Instead, try to target 50 homes or less, and make sure all or most of the homes you target are at least somewhat similar.

2. Don’t Overthink It

Another mistake that many agents make when circle prospecting for the first time is overthinking their scripts. It’s a natural mistake to make because well, most agents want to do a good job and they study those scripts like their lives depend on it.

In reality, a script should be like an outline for a story. You should use them as a general guide to start and maintain a conversation, but never forget that this is a conversation. Yes, you want your lead to set up a listing appointment, join your email list, whatever. But if you overcomplicate your script, you’re going to come across like a robot.

Remember Christina’s simple script: “This is Christina Griffin with the Griffin Group at Coldwell Banker. We just listed a home in your community XXXX. If you know anyone looking to move, give us a call.”

3. Get Over Your Fear of Door Knocking ← This One’s Important!

Most new agents are scared of having a lead hang up on them during a cold call, but the fear of door knocking verges on phobia. If you don’t believe me, find a new agent and ask them to come knocking on doors with you next week.

The reality, of course, is that just like cold calling, the fear of door knocking is pretty irrational. Most people are not jerks, and you will be surprised at how many appreciate the courage it takes to knock on their door. It makes sense when you think about it. After all, you just proved to them that you’re a brave salesperson who isn’t afraid to work hard and risk rejection. Isn’t that the whole point of lead generation and marketing anyway?

4. Understand That Circle Prospecting Is Not Just About Getting Leads

Another mistake new agents frequently make with circle prospecting is giving up if they don’t get leads right away. After all, circle prospecting takes time, effort, and money. Shouldn’t you expect a return on investment (ROI)? Well, yes, but sometimes that ROI will come later rather than sooner. Circle prospecting is just as much about marketing as it is about generating leads.

For example, you might send out just-sold postcards in May, but get a phone call in September when a homeowner is thinking of moving. Or you might send out that postcard in May, then go door knocking in September and have the homeowner remember you from the postcard. So don’t freak out and quit if you don’t get leads right away. You will be increasing brand awareness and softening up prospects for future outreach.

5. Use Multiple Outreach Methods to Increase Your Response Rate

While Slybroadcast can work great, it won’t work great for everyone you reach. Some people are just not texters, might consider voicemails spammy, or just won’t respond when you call. In order to maximize your response rate, blend in other marketing materials like postcards, texts, phone calls, and door knocking over the next few months.

6. Practice This Circle Prospecting Phone Script

Here’s a quick and easy script that can work for Slydial or on the phone. This can work particularly well if your listing is priced higher than usual for the neighborhood.

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“Hi, this is {your name} from {your brokerage}. I just wanted to let you know we’re hosting an open house at {listing address} on Sunday and I wanted to personally invite you for a neighbors-only sneak peek. The market is so crazy right now I wanted to give you a chance to see what {price of listing} gets you if you’re thinking about making a move in the next year or so.”

7. Offer to Include Them in Your Monthly Market Report

Since the majority of the people you contact when circle prospecting are unlikely to be moving anytime soon, you need to offer them something of value to stay top of mind. Offering free access to a monthly market report email or even better, an off-market listings report, is the perfect way to do it.

Over to You

Know a great real estate agent, broker, or team leader who leverages new (or old) technology in a creative way to generate listings and leads? Have a great circle prospecting story? Let us know in the comments or join our Facebook Mastermind Group for experienced agents here.

The post How Circle Prospecting Got One Tampa Realtor 200 Leads in ONE DAY appeared first on The Close.

Real estate cold calling is one of the most polarizing lead generation strategies in our industry. Experienced agents will tell you it’s an essential part of lead generation, while others argue it isn’t worth the anxiety or frustration because it doesn’t yield immediate results. But with the right preparation and tools, we know that cold calling can help build your business.

If you’re short on time, check out REDX for lead generation. REDX provides you with the leads and helps you make calls faster with an auto-dialer.

Visit REDX

4 Must-have Real Estate Cold Calling Scripts

Every real estate professional needs to have these four real estate cold calling scripts in their arsenal: the Expired Listing Script, the For Sale By Owner (FSBO) Script, the Circle Prospecting Script, and the Voicemail Script.

Download Our Real Estate Cold Calling Scripts

1. Expired Listing Script

Cold calling expired listings can be tricky because you know that the homeowner is going to talk to multiple real estate agents, maybe even on the same day you’re calling. Stand out from the competition with a great script from REDX called The Neighborhood Expert:

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AGENT: Hi, is this the homeowner? I’m [your name] with [your company].

You know, I work in [neighborhood], and I noticed that your home was no longer for sale. Are you planning to put it back on the market?

[Listen—they will sometimes say “maybe later” or “not for a while.”]

AGENT: I can understand why you might feel pretty discouraged—it’s a great house. Any idea why it didn’t sell? Any offers?

[Listen to what they have to say.]

AGENT: I was just surprised to see it on the market for [how many] days. I assumed it would be gone in a few weeks. What made you all decide to sell? Where are you moving to?

I know you’ve likely had a few people calling you, but as I said, I’ve worked in the neighborhood for [#] years, I know this neighborhood, I’ve sold homes in this neighborhood, and I’d love a chance to sell your home or at least take a tour and see what might be holding it back.

Would you mind if I came by this Saturday at [specific time]? I’m happy to give you some feedback.

2. FSBO Script

Many real estate agents consider the FSBO prospect to be a perfect lead for cold calling. The sellers have announced to the world that they want to sell and they want to sell now—all you have to do is convince them they need help and that you’re the right person to provide it.

Most sellers try to sell their home themselves to save money. With this in mind, David Hill’s script will help you deal with this common objection. We’ve even put some mock responses in the script so you can practice hearing “no” and learn how to use those initial rejections to get a listing appointment.

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AGENT: Hello, this is [name] calling from [brokerage]. I noticed you have a house for sale in my coverage area. Is it still available?”

LEAD: Yes.

AGENT: Great, are you working with real estate agents?

LEAD: No.

AGENT: OK, I know the area well, and I’m wondering how much you’re asking for the house?

LEAD: $264,900.

AGENT: If I had a buyer who would be a fit, would that be helpful for you?

LEAD: Yes.

AGENT: Great. What I’d like to do is schedule a time to come by and look at the house to see if it would work for any of our clients. I’d also like to share some of the things we do to help FSBOs like yourself. Do you have time this afternoon, or would tomorrow work better for you?

LEAD: You know, I really don’t want to work with an agent. If you have someone who’s serious, you can send them by, but I’m not looking to sit down for a sales pitch with an agent.

AGENT: Sure, I can appreciate that. Let me ask you this: Why did you decide to sell your house without hiring a professional agent?

LEAD: Well, I wanted to save money. A 5 or 6% commission would be a lot.

AGENT: Yeah, I can understand that completely. Interestingly enough, 90% of the FSBOs I speak with tell me the exact same thing. If I could show you a way that I could net you the same or possibly even more money by using our services, would that be something you’d be open to?

LEAD: Well, basically what we’re trying to do is break-even. We bought the house two years ago, and the value hasn’t really gone up.

AGENT: So, what is the main reason for your sale?

LEAD: I’ve been transferred. We’re moving to Arkansas.

AGENT: Oh, congratulations. And when will you need to be in Arkansas?

LEAD: We need to be in Little Rock in 90 days.

AGENT: Gotcha. So the clock’s ticking for you. And if the house doesn’t sell in 90 days, what’s your plan B?

LEAD: Well, we’re going to have to go — the house will just be empty.

AGENT: Oh, yeah, I’d hate to have that happen to you. If I could sell the house, have you break-even, and get it done before you get to Arkansas, would that be a win for you?

LEAD: Yeah.

AGENT: OK, perfect. Why don’t we meet? I’d love to see if I can do that for you. I’ll be 100% honest with you. If I can do it, I’ll let you know. If I can’t, I’ll let you know that as well. How does that sound?

LEAD: Yeah, that’s fine. If you want to give it a shot, you can come on over.

AGENT: Awesome, thank you. I’ll see you this afternoon at four. Will that work?

LEAD: Sure, see you then.

Note that in the script, there’s no haggling over the commission. Try to refrain from making any commitments regarding numbers, but be sure that the prospect’s wishes and concerns are heard. You can always say, “I’m making a note of that…,” which shows that you’re listening but you’re not making any promises.

If you want to dive deeper and expand your FSBO prospecting skills, check out The 7 Best FSBO Scripts & Why They Work to learn how to get more listings in 2022.

3. Circle Prospecting Script

Circle prospecting is a great way to increase your exposure in neighborhoods where you’re already active. Remember, though, you don’t have to limit your prospecting to only areas where you’ve already listed or sold property.

Deploy this circle prospecting script from the indelible Ricky Carruth’s Zero to Diamond real estate coaching program to go after homes in neighborhoods where you’re the nearby listing agent or not.

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AGENT: Hello, is this [Mr./Mrs. Name]? Hey, [Mr./Mrs. Name], this is [your name] with [your company].

[Pause]

AGENT: How are you today? That’s good. Me too. Just enjoying this good weather outside. Isn’t it gorgeous today?

[Pause and let them talk. Listen to what they say. Chances are high that you get into a conversation about the weather, back and forth. This will set the comfort level of the call. If it’s raining, talk about how nasty it is today. Adjust your opening to what the current weather is doing. When this part of the conversation is over, transition into the reason for your call.]

AGENT: Well look, I don’t want to take up too much of your time today, but [market information, e.g., “a house/condo was just listed in your neighborhood/complex” or “a house/condo just sold in your neighborhood/complex”], and I didn’t know if there was anything I could do for you regarding buying or selling real estate at this time.

[Pause and listen. If they say YES, follow up and make a deal happen. If they say NO, continue below.]

AGENT: I gotcha. Well, is there an agent in the area that you would work with if you did buy or sell in the area?

[If the answer is no…]

AGENT: OK, well one day you will want to buy or sell, and I would like the opportunity to work with you when that day comes. Would it be OK if we stayed in touch?

[If they say yes…]

AGENT: Great! What is your email address?

AGENT: Awesome. Thanks so much. I look forward to speaking again soon!

Learn more about the power of circle prospecting in this profile of Christina Griffin, a Tampa Realtor, who generated 200 leads in a single day. You can also access our collection of actionable tips and scripts for knocking-on-doors prospecting by clicking here.

Download Your Cold Calling Scripts

4. Voicemail Script

According to Pipedrive, 80% of calls go to voicemail, which means leaving the right message needs to be an important part of your real estate cold calling strategy.

What does the right message sound like? For starters, it’s between eight and 14 seconds long, but definitely less than 30 seconds. The optimal voicemail establishes who you are and why you’re calling in a warm and friendly tone. But don’t include your pitch—the goal should be securing that next conversation when they call back or you make a follow-up call.

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AGENT: Hi [first name], this is [your name] with [your brokerage]. 

I’m calling because [your reason for calling] and I would love to hear your thoughts. I will follow up with you [how and when] or you can give me a call back at [your number]. I look forward to connecting with you soon!

Or, if it’s a second call:

AGENT: Hi [first name], this is [your name]. When we spoke last week, you mentioned [fill in the blank]. I just wanted to follow up with you and see how things went [OR I gave you a call last week and wanted to follow up OR fill in the blank, make it personal].

Some real estate cold calling strategists argue that a voicemail is a great way to turn a completely cold call into a lukewarm call. If you want to skip the (sometimes chilly) cold call altogether and dial straight into a warm voicemail, there are companies that help you do that.

The absolute leader in the field is Slydial, which allows you to dial directly into a phone number’s voicemail. These Ringless Voicemails (RVMs) are becoming more common and socially acceptable, so don’t shy away from using them. You can even acknowledge it by saying something like, “I know you’re busy, so I wanted to drop a quick voicemail and be respectful of your time.”

7 Steps in Real Estate Cold Calling

Real estate cold calling is so much more than picking up the phone and dialing a random number. Now that you have these real estate cold calling scripts in hand, use these tips to be more organized and confident in your approach.

1. Set Goals

Most real estate agents think the goal of every cold call is a listing appointment, but even meeting someone for a handshake can turn into a real lead. When your prospect isn’t ready to set a listing appointment, find any excuse to stop by and introduce yourself in person, even if it’s just for a minute or two. A good goal may be to cold call for an hour each day and meet with one new prospect in-person each week.

2. Be Professional

People will always respond best to warmth, enthusiasm, and empathy. The more time you spend listening to your prospects, the better you can address their pain points. Respect people (and their time) and show them that you are the Realtor who will solve their problems.

3. Provide a Service

Yes, cold calling is about building your business, but remember, you’re serving your community with your experience, education, and knowledge. The reason cold calling works is that there are people out there who need your help.

4. Prepare

Get comfortable with your cold calling scripts by practicing them out loud with a friend or colleague. You want to be prepared enough so that you’re not focused on what you’re saying but what they’re saying. Do your research and comb through MLS data. Be sure that you’re zeroing in on prospects who can really benefit from your services.

5. Start Calling

Make sure you are focused, have space to walk around, and maybe do some stretches to be limber and keep that mind sharp. It’s helpful to have an auto-dialer, like REDX (more about this below). It’s important to keep track of your calls and responses. You also might want to look into a customer relationship manager (CRM) to help you keep track of your outreach and take notes on your conversations.

6. Get Past the ‘No’s’

Let’s be clear: If you’re cold calling, you are going to hear a lot of “no” (and maybe even worse). If you’re afraid of this word, you aren’t going to get very far. Watch how cold calling expert Beverly Ruffner overcomes common objections like “I’m just looking—I’m good,” and “I already have an agent.”

7. Follow Up

Be ready to take the next steps with leads to keep the conversation going. Here’s Beverly again with her tried-and-true scripts for the follow-up call.

6 Tips for Leveling Up Your Real Estate Cold Calling

Now that you’re armed with these pro-level scripts and have a step-by-step plan, let’s dive into some more specific advice if you want to go beyond the basics and master the art of cold calling.

1. Spend Less Time Talking & More Time Listening

2. Let the Math Motivate You

3. Memorize Your Scripts & Rebuttals

4. Use an Auto-dialer Like Power Dialer From REDX

5. Strategize Your Call Times

6. Track Your Results

Watch the Experts Reveal Their Real Estate Cold Calling Secrets

YouTube is chock-full of videos from real estate agents who are crushing the cold calling game. Whether you’re looking to learn how to interact with prospects or just need to get hyped up for your next calling session, these videos are a great source of inspiration. Here are five of our favorites.

Bryan Casella is an expert at dealing with objections. He is clearly using a script and is crushing it every step of the way.

Chastin J. Miles shows us how it’s done with a FSBO prospect. We love how ​​Chastin takes the act of LISTENING to the next level rather than doing all the talking. You can see how effective his approach is with his soon-to-be client.

Our own Real Estate Coach, Beverly Ruffner, has put together several live examples of cold calls and offers her best cold calling tip: Treat everyone you’re calling like they’re your best friend.

Here’s one where Ricky Carruth coaches agent Emily Wood as she attempts cold calling for the first time. This one is a 50-minute commitment, but it’s super-valuable to watch someone starting out to see how she improves and gains confidence.

Loida Velasquez speaks honestly about how nerve-wracking it is to get started and offers her tips for first-time real estate cold calling. She has several additional videos on calling expired listings and FSBOs, including one where she critiques her first FSBO cold call.

Bringing It All Together

If you’ve questioned if cold calling is right for you, start with the right mindset and tools to conquer your fears. With some proven real estate cold calling scripts and lots of determination, you have the power to make cold calling a crucial part of your lead generation strategy.

Have any cold calling questions or tips you’d like to share? Anything we missed? Leave us a comment below!

The post 4 Real Estate Cold Calling Scripts + Tips to Conquer Your Fears appeared first on The Close.

Learning how to prospect in real estate can be one of the most rewarding pursuits, and without a doubt, it’s the best way to generate new leads. If your real estate prospecting needs to level up, here’s some expert prospecting advice from five top producers in the residential and commercial real estate game to help you generate more business.

1. Learn the Art (& Science) of Real Estate Prospecting Letters

The first tool in a real prospector’s toolkit is the prospecting letter. The real estate prospecting letter is a fantastic tool for prospectors because it serves several purposes:

• It conveys a lot of information (like a neighborhood CMA)
• It’s an easy way to introduce yourself and soften the ground before a phone call
• It’s effective: Hand-addressed letters are read more than a cold postcard

Though prospecting letters are great, they’re not all created equal.

Download the 17 Best Prospecting Letter Templates

Make sure your prospecting letters are personalized, professional, and authentic. Nobody likes reading mail addressed to “Dear Sir or Madam.” Remember, your goal with your letter is to demonstrate your value and prompt someone to reach out for more information, so make sure you include a motivational call to action as well.

2. Make Your Real Estate Prospecting Decisions Based on Data, Not Comfort

Marc Azfal, Real Estate Broker, Marc Azfal Homes

Realtors who use data to guide their decision-making are going to come out ahead when it comes to real estate prospecting. Here’s what California real estate broker and marketing guru, Marc Azfal, had to say on the topic:

“When you’re real estate prospecting, make sure you’re tracking your results very carefully. If there’s a particular strategy that connects with your prospects well, leverage that strategy and focus more on it, even if it’s relatively uncomfortable.

“For instance, a letter is easy to write and non-confrontational, but if it doesn’t advance your goals, why would you consider sending it?

“That neighborhood garage sale you sponsored was time-consuming and required a lot of face-to-face prospecting, but it netted you three new clients. Even though the garage sale took longer and was more difficult, it’s clearly the way to go.”

3. Remember: You’re Providing Value to Your Community

One of the biggest complaints we hear from new agents is that they don’t want to “bother” anyone with cold calls or door knocking. We get it—no one wants to be seen as the sleazy salesman.

Of course, the reality of the situation is that you’re actually providing value to your community.

When you reach out to potential buyers and sellers, letting them know about your services and expertise, you’re also making them aware of their options in the real estate community. I’m sure we’ve all heard the first-time homebuyer or seller say, “I had no idea I could do any of this!”

4. Make Your Weekly Goals About Work & Your Long-term Goals About Results

Since real estate prospecting is all about picking up the phone and making it ring for your soon-to-be clients rather than waiting for them to call you, it makes sense that you’re going to talk to a lot of people who are interested in what you have to say, but not quite ready to get active in a transaction. Don’t be discouraged by this.

Make your weekly prospecting goals about the work you’re doing: the number of calls you make, the number of texts you send, the number of doors you knock, and so on, and make your six-month goals about the amount of business you close.

The more seeds you plant now, the more you’ll harvest later!

5. Use REDX to Improve Your Real Estate Prospecting Efficiency

Just a few years ago, real estate prospecting involved a huge amount of grunt work. You’d have to gather addresses for mailers and scrounge through various less-than-reputable websites to try to find phone numbers. Don’t even get us started on trying to locate contact information for Expired Listings.

Luckily, these days we have amazing and affordable software that can do the heavy lifting, meaning all you need to do is polish those scripts.

REDX is a prospector’s best friend because they do all the hard work for you, giving you all the information you need to start reaching out on day one, and even tools to make that outreach more efficient. REDX gives you owner profiles on every single Expired Listing, FSBO seller, and more. Their built-in Power Dialer automates your calling, making your phone prospecting up to 400% more efficient.

Visit REDX

6. Sponsor Seasonal, Family-friendly Neighborhood Giveaways

There are few better ways to ingratiate yourself to a community than to give away fun stuff, and there are lots of chances throughout the year to sponsor giveaways—American flags on Memorial Day and 4th of July, pumpkins before Halloween, and Christmas trees in December, just to name a few.

Either go door-to-door offering these items, or set up a neighborhood pickup night where your potential clients can come to a particular location and meet you. However you choose to do it, each giveaway comes with a handshake, some exchange of contact information, and a call to action, helping to make you the neighborhood real estate expert.

7. Create a Lead Generating Website

Real estate prospecting is easier if people are already familiar with who you are and what you do. Create a website that provides visitors with information about selling a home in their community, an opportunity to search for properties currently listed for sale, and a way to contact you with questions.

You’ll be setting yourself up for easier conversations and higher conversion rates when you do actually get to speak to your prospects directly.

Check out Placester

8. Follow Relevant Hashtags on Social Media & Engage in 1-to-1 Real Estate Prospecting

Claudine O’Rourke, Associate Real Estate Broker, Compass

Prospecting isn’t about cold calling and mass mailers—it’s about starting and then cultivating a relationship with people who you think will be great buyers and sellers, either now or in the future. One-to-one prospecting is a great way to build this relationship, as explained by Manhattan real estate expert, Claudine O’Rourke:

“When I see a baby bump or a stroller, I know there’s a potential client who needs more space! So, not only do I engage in any way I can in person, but I engage on Instagram with those in my sphere who are posting about being a new mom. As a mom myself, I can relate. Instead of offering mommy advice, I offer NYC real estate advice. #nycmoms.”

Claudine O’Rourke

9. Dedicate 90 Minutes a Day to Real Estate Prospecting

Your prospecting efforts will only be as successful as they are consistent. Prospecting is a lot of work (and has a lot of potential reward), so thinking that you’re going to get your prospecting done in just a couple minutes a day isn’t realistic.

Successful real estate agents set aside 90 minutes every day and dedicate them to prospecting. Those who can commit to a regular schedule will be amazed at the results that 7.5 hours of prospecting each week will get you.

10. Call Expired Listings Every. Single. Day.

Expired Listings are golden opportunities for real estate prospectors (no pun intended). After all, the owners of these homes have raised their hand and said, “Yes, I want to sell my home.” For one reason or another, their home didn’t sell, but chances are, their desire to sell their home hasn’t changed.

The only question is whether you’re going to list the home or a more aggressive agent in your office will get to it first? Before you get an expired listing owner on the phone, have the background on each listing. What was it listed for? Was it priced right? Was it marketed correctly? Be ready to overcome objections and move quickly.

11. Call FSBO Sellers Every. Single. Day.

Just like Expired Listing sellers, FSBOs are fantastic prospects to nurture because the sellers have proven that they want to sell their home now.

However, the approach is different with FSBO owners than it is with Expired Listing sellers because these owners are convinced (or at least they claim to be) that they don’t need a real estate agent to sell their home. Either that, or they just don’t want to pay the commissions.

You’d think that these folks would be impossible to convince otherwise, but you’d be wrong.

We know that more than 91% of homes in the U.S. are sold using the services of a realtor. According to Realtor.com, the median home sale price for a FSBO home is close to $60,000 less than the median sale price of a realtor-listed home. Usually all it takes to win these listings is a savvy pitch and persistent follow-up.

12. Stop Fearing the Word ‘No’

According to a study done at Baylor University on real estate cold calling, it takes an average of 209 calls from a real estate agent to a farm area to set an appointment or get a referral. For those of you with a fear of rejection, the takeaway here is that you’re going to have to endure 208 gut-wrenching “no’s” before you finally get a yes.

For those of you who have already gotten over your fear of “no,” this statement is music to your ears. It means that for every “no” you get, you are quantifiably closer to a “yes.” It means that if you can make 627 calls in a week, you’re going to get three appointments out of that hard work.

13. Get Some Face-to-Face Time With Your Real Estate Prospects

Hans Hansson, Founding Partner, Starboard Commercial Real Estate

If real estate prospecting is about establishing a relationship with potential buyers and sellers, there’s no better way to take that relationship to the next level than a little face-to-face time.

Just shaking hands with someone you’d like to do business with is a powerful experience, as explained to us by one of California’s leading commercial real estate experts, Hans Hansson:

“Keeping your face in front of your current decision-makers, as well as getting it in front of any new decision-makers, is a must for real estate prospecting.

In the commercial world, I’ve learned the hard way that I could have worked miracles for a client, but the decision-maker had been replaced, and since I didn’t have any face-to-face time with a new decision-maker, they wouldn’t have a clue as to the great work I’ve done in the past. The same idea can be applied to residential real estate.

People need to see your face; they need to shake your hand in order to really establish a relationship so you become their go-to real estate resource.”

14. Use Video Marketing to Soften Your Prospects

Evan Roberts, Real Estate Agent, Dependable Homebuyers

Prospecting letters aren’t the only way to soften a particular set of future clients. Social media advertising provides some very specific targeting options when it comes to who you want to see your content. Texas-based real estate expert, Evan Roberts, told us:

“YouTube Ads now allow real estate agents to run video advertisements within a specific geographic farm area. We found that recording testimony videos from past clients and running these videos as YouTube Ads to be a great way to build brand awareness within our farm area.

Using YouTube’s targeting features, we were able to reduce our audience size to only homeowners and those likely to buy a house in the near future. YouTube Ads have been cost effective for our marketing efforts since they cost 3 to 5 cents per view and are targeted to only be shown to qualified, potential clients.”

15. Create Facebook Groups Your Prospects Will Flock To

Will Friedner, Broker, Montana Life Realty Team

Social media is a popular place to prospect, but it’s not the easiest place to do it unless you know what you’re doing. In fact, a study done by Kuno Creative showed that for business pages with less than 500,000 followers, on average, only 6% of your organic following actually even sees your post, much less engages with it.

But that doesn’t mean that you can’t prospect profitably on Facebook. Take, for instance, the strategy used by Will Friedner, broker with the Montana Life Realty Team:

“We’ve had great success using Facebook Groups to generate real estate leads. I now have four real estate Facebook Groups around the state of Montana with a total membership now over 30,000 people (almost 3% of this state’s population). These groups now account for over 50% of my business.”

Will Friedner

Over to You

The Close has a ton of great real estate lead generation tips for real estate agents of all experience levels. Not sure where to get started? Check out 37 Underrated Lead Generation Ideas to get inspired.

Have a great real estate prospecting strategy that we’ve missed? Let us know in the comments below—let’s keep the conversation going.

The post 15 Clever Real Estate Prospecting Ideas to Boost Your GCI appeared first on The Close.

We put together this resource of 19 effective real estate email templates you can use for inspiration to help create your own email templates. Check out my 15 rules for writing effective emails at the end of this article.

Download All 19 Email Templates

1. Discount Broker / Objection Handler Email

Tom Ferry, Top Ranked Real Estate Educator

Originally a phone script, Ferry’s excellent discount broker rebuttal is ideal to use on leads who prefer email.

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Subject Line: Why you should avoid discount brokerages in today’s market

Hello [First Name]

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. Being exposed at that level allows us to reach the greatest number of buyers, causing you to sell at the best terms and price.

As a discount brokerage, they must be selective with the tools they use because they have to save money somehow. Too often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers know discount brokerages are occasionally used so that they tend to try to low-bid the homes because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, would you agree?

Want to learn more about email marketing mistakes to avoid from Ferry? Check out Episode 54 of the Tom Ferry Show here.

2. One-year Follow-up Email

Zvi Band, Contactually

Homebuyers you’ve helped into a new home are great sources of referrals, not to mention that after as little as on year in their new home, they may be ready to purchase a vacation home, an investment property, or even an upgrade on their current property.

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Subject Line: Happy One Year in Your Home!

Hi [First Name]

Happy anniversary on the purchase of your home! I would imagine you’ve settled in nicely at your place now. However, if there is anything I can help with, please don’t hesitate to ask.

Also, as you know, real estate is strongly based on relationships. If you know of anyone who is searching for a Realtor, I’d be honored to have you pass along my information or have you reply with their name and contact information.

I hope to hear from you soon and thank you so much!

Best!

3. Seller Lead Email

Tyler Zey, Founder, Easyagent PRO

Check out this real estate email template designed to entice homeowners by inviting them to review their potential financial upside over coffee.

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Subject Line: Like hotcakes

Hey John,

Every house in your neighborhood has sold for more than you’d expect this last year. Buyers are finally submitting offers like hotcakes.

Does 5 p.m. tomorrow at the Starbucks by your house work to show you this report I’ve drawn up? I think you’re going to LOVE the numbers.

Best,

Tyler

P.S. Have you seen my client success stories?

4. Lender Referral Email

Stacie Staub, Founder West + Main Homes

Shopping for a new home can be fun and easy, but sourcing a great lender and securing mortgage financing is often the most complicated aspect of home buying. Use this lender referral email template to help turn your prospects into active homebuyers.

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Subject Line: Lenders I know and trust

Hi!

Here is the lender info that I promised. I recommend that you talk with a couple of them to see what programs they offer and to make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a home search and start looking for some homes!

West + Main Homes has a video discussing the pre-approval process that you might also find helpful.

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

10 Questions to Ask a Lender
10 Things a Lender Will Probably Need From You

As always, hit me up with questions or concerns any time.

Thanks!

[Insert your full signature, which I recommend you include on EVERY email.]

5. Listing Feedback Email

Market Leader

Market Leader’s listing feedback email template helps you gather more informations about your buyer’s needs and wants for their next property.

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Subject Line: Checking In

Just a note to make sure you received the listing information I sent and were able to view it. If you did have any problems, I can resend the information, send it via postal mail, or deliver it to you personally.

I am interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did it give you a good idea of what is available?

If you would like to see any of these homes in person, I would be happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

Do you need a quick infusion of leads without the hassle? Market Leader sells buyer and seller leads directly, which means you can start working leads right away.

Check to see if your ZIP code is available

6. Reconnecting With Past Client Email

Rich Gaasenbeek, IXACTContact

While originally designed as a phone script, this approach works great as an email template, and as a means of reconnecting with a client you may have lost touch with.

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Subject Line: Nice to Reconnect With You

Hi, Susan, this is Candace Green from ABC Realty. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you’ve moved. How have you and your family been?

Now that we’re back in touch, is there anything I can help you with? I’d be happy to offer you a home appraisal if you’re interested. If you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

If you know of anyone who is considering buying or selling, feel free to share my contact information with them. I appreciate referrals from past clients.

Thanks for taking the time to chat today. It was nice reconnecting with you. I’ll be in touch every so often. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

7. New Lead Follow-up Email 

Beverly Ruffne, Real Estate Coach

Doubling up and contacting a new lead by both email and text message keeps you top of mind so your new, budding relationship doesn’t wither on the vine.

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Subject Line: Did you get the text?

Hello [First_Name],

Did you receive the text we sent about your home search? Just making sure in case it didn’t come through, it was sent to [phone number]. Is that the best number?

We want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you and how can we help?

[Agent_signature]

[auto_login_link]

8. First Showing Follow-up Email

Emile L’Eplattenier, Managing Editor at TheClose.com

Following a first property showing, you’ll want to sum up the day and the offerings you showed your client. It’s a great time to demonstrate your honesty with a straightforward and realistic assessment of what you’ve seen together.

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Subject: Following up

Hey [First Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number of years] now, that my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see more objectively, and that’s what I aim to achieve with these emails. Believe me, considering what we’re looking for, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[the first home you brought them to]

I think [the address] has a lot going for it. On the surface, it does seem to tick all your boxes, but I am still concerned about the potential foundation issues we saw. It could be nothing, but since there were so many other excited buyers there, I don’t want us to get swept up in a bidding war for a home with potentially serious issues.

[the second home you brought them to]

[the address] may have had a lovely pool area, but I think the asking price is way out of line with the neighborhood. I also think the layout is going to be very difficult to work with. The wall that separates the living room is structural, and really hurts the flow of the space.

[the third home you brought them to]

[the address] seems to be the strongest candidate so far in my opinion. Since you liked it so much, I am grabbing a coffee with the listing agent tomorrow to see if I can gauge the seller’s motivation.

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound? Although the second place on this list looks great, please be aware that it is tricky to show, so we might not get in this weekend at all.

Looking forward to seeing you on Sunday! As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

9. Second Contact With Seller Email

Zillow

Here’s another excellent email template from Zillow that you can use for your second contact with a seller. Offering a free, custom home valuation report is a great way to show your value to your client.

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Subject line: [Contact name], let’s chat about selling your home

Hi, [Contact name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link] or, if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Agent signature]

10. Testimonial Email

Megan Swanson, BoomTown

There are few approaches as effective as providing real-world client testimonials to a new prospect to help them get to know the level of service you provide.

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Subject Line: Varies

Hi Cindy,

I hope you have been able to browse some of the market updates I sent over in my last email. If not, I have a blog post here explaining the current market and how to position yourself as the best buyer in the lot.

However, in this market, it often comes down to negotiations between agents to close the deal on a home. I wanted you to hear a few stories about how I’ve helped some locals find their perfect properties over the past few months.

‘Annie worked magic in a market where I never thought I would be able to afford my dream home. She managed the process from start to finish and my family and I could not be happier.’

―The Jones Family

‘My home search was full of ups and downs, but Annie never stopped in the search for our home. After helping us sell our current home and finding the new place, we could not have asked for a better experience.’

―Matthew Trice

Browse more testimonials on my website here.

Starting the search is the first step in finding your perfect property, and I am here to help!

I’ll talk to you soon,

[Agent Signature]

11. Referral Request Email

National Association of Realtors

Since referrals will become the lifeblood of your business as you progress, here’s a great email script from the National Association of Realtors (NAR) for referrals.

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Subject Line: Varies

Hello [First Name],

I hope this letter finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I write today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:

Real estate sales
Real estate purchases
Real estate home staging
Local real estate market reports
Local real estate market expertise and guidance
Real estate professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, and residential)
Other: do you have a unique real estate issue that you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[First Name]

12. Listing Request Follow-up Email

Point2

As a follow-up to providing listing information to a prospective buyer, this real estate email template lets you dig a little deeper to find out your client’s likes and dislikes.

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Subject Line: Follow-up

Just a note to make sure you were able to view the listing information you requested. If you had any problems, I would be happy to resend it another way or deliver it to you personally.

I’d love to get your thoughts on the home(s). Did it/any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me for any further help or with questions about the buying process. Helping you find the home of your dreams is what I do!

13. New Agent Recruiting Email

Contactually

Here’s another great email from Contactually’s email script vault that offers up the value of your experience to new recruits.

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Subject line: Before you delete this …

Hi [First Name]

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not looking to only talk to you about recruiting, however. I’d like to meet to connect on a professional level—a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat—no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [INSERT NUMBER] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

[Related article: Contactually Review: Can It Really Boost Your GCI By 30%?]

14. Home Valuation Request Email

Follow Up Boss

Follow-ups for home valuation requests are another email you need to nail right away.

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Subject: How much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised what I uncovered in my market analysis. Would you want to grab a coffee and walk through it?

How’s Tuesday afternoon?

Joe Agent

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI (return on investment) Out of Your Houston Home.

15. Second Contact With a Passive Buyer Email

Realty Executives, Santa Clarita

Sometimes, the second touchpoint or contact with a lead or prospect is more important than the first.

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Subject Line: Your Interest in [city, neighborhood]

Thanks again for taking a minute to chat with me on [date]. I understand not feeling ready to look at properties. It’s a big decision, and there is a lot to think about.

After we spoke, I set you up to receive an occasional email with listings similar to what we discussed. I’m hoping they piqued your interest, so shoot me an email or give me a call at [your number] to chat. I want to make sure I’m sending you what you need.

Thanks again for your time. If you have any questions, please let me know.

[Agent signature]

16. Annual Home Sales Report Email

Placester

Your emails offering a home sale report are important to get right. Placester’s real estate email template gets straight the point.

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Subject Line: [Agency Name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [market name] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values and other key data during the 12-month period here in my in-depth report.

[Related article: Placester Marketplace Makes Real Estate Websites Insanely Easy to Create]

Multiply Your Open Rates With Personalized Video Emails

Since the vast majority of people would rather listen and watch than slog through long emails, it’s no surprise that studies have shown that video can increase email open rates by as much as 5x. Luckily for real estate agents, we have a dedicated (and awesome) app that makes recording, sending, and tracking quick videos a snap.

Just think—instead of sending a wall of text, you can record some of these email templates and put them in a video drip campaign. Check out BombBomb below for a free trial.

Visit BombBomb

17. Non-responsive Leads Email

Use this script to elicit a response from non-responsive lead. This email gives recipients a time limit for getting back to you in order to capitalize on an opportunity or offer.

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Subject Line: Have you stopped looking for [insert result]?

[First name], we received your information in regard to [offer] recently. I’ve personally attempted to reach you several times via phone, email, and text. I believe you may have accidentally signed up for the wrong offer because most people who reach out to us end up taking advantage of our offer within 10 to 15 minutes.

I’ll be removing your contact information and never contacting you again if I don’t hear from you in the next 48 hours. If you are no longer interested in our product, I don’t want to continue taking up space in your inbox. We clean our email lists up often so that we are in compliance with the CAN-SPAM Act.

If you are still interested and want to take advantage of our offer, I’ll give you an additional 10% off the price, but ONLY if you respond to this email in the next 48 hours. Two days from now, the offer and my emails go away forever.

Have a great day,

[Agent]

18. Open House Follow-up Email

Jon Yourkin, Realvolve

Do you have a script for following up with your open house visitors? Check out this next email template that opens the door for a next meeting.

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Subject Line: I know [neighborhood] is my dream locale too …

Hi [First Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click this link to book time on my calendar [link to meeting tool].

Talk to you soon,

[Agent signature]

[Related article: 9 Open House Apps Tech-savvy Agents Are Using to Get More Leads]

19. Coming Soon Preview Email for Cold Buyer Leads

Jeff Manson, Real Geeks

No one can resist a “coming soon” listing, especially in an exclusive neighborhood like this one, with a very limited number of homes.

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Subject: Still looking in Lanikai?

Hi John,

Are you still interested in Lanikai? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

Sincerely,

[Rock Star Agent]

[Related article: Real Geeks Review: An In-depth Look at Pricing & Features]

15 Tips for Writing Your Own Highly Effective Real Estate Emails

1. Avoid Long Paragraphs & Confusing Words

2. Don’t Use HTML Email Templates

3. Avoid Using Too Much Jargon as Simple Direct Language Works Better

4. Create an Outline Before You Start Writing

5. Use the Slide to Keep Readers Engaged

6. Use Playful Language Sparingly

7. Pay Special Attention to Your Subject Line

8. Read Your Emails Out Loud Before Sending

9. Send Emails at the Right Time

10. Remember to Follow Up

11. Track Your Progress

12. A/B Test Your ‘From’ Line

13. Animated GIFs Are Your Friends

14. Try to Tailor Every Email for Buyers or Sellers

15. Don’t Get Too Personal

Bottom Line

To write great real estate email templates to engage your leads, check out what other agents are sending, then create an outline and write your own email and subject line.

To get the best results, consider using a professional service like Constant Contact to send and track your messages, and then tweak them until you get strong open and response rates.

Have any email tips you’d like to share? Leave us a comment with your advice below. 

The post 19 Best Real Estate Email Templates & Scripts for 2022 appeared first on The Close.

We’ve pulled together a list of our top seven providers of real estate flyer templates. Together, they offer hundreds of well-designed options for you to choose from, and we’ve highlighted our 27 favorite real estate flyer templates.

If you’ve got a project that just can’t wait, we’ve got three custom real estate flyer templates (Open House, New Listing, Price Reduction) that you can download exclusively at The Close and start editing immediately. Click below to get yours today!

Get Your Real Estate Flyer Templates

Top 7 Real Estate Flyer Template Providers

Real Estate Flyer Template Provider	Best For
Lab Coat Agents	Stylish real estate flyer templates that integrate perfectly with your personal branding
Coffee & Contracts	A great source for new, print-ready flyer templates that coordinate perfectly with your social media marketing
ProspectsPLUS!	Multi-format flyers and an optional mailing service to deliver your flyers directly to your prospects
Vistaprint	Ultimate design control over everything including size, paper stock, and more
Canva	A collection of free to design, download, and print flyers, easily shareable with your team or brokerage
Adobe Spark	Anyone who uses Adobe InDesign or Photoshop on a weekly basis
The Close	Anyone looking for three, exclusive real estate flyer templates they can use right away

Just Listed Real Estate Flyer Templates

Got a property about to hit the market? Promote it with “Just Listed” real estate flyers. These can go in your office, your car, at the open house, and if you’re really smart, at other open houses you’re hosting to distribute to home shoppers who haven’t yet found the perfect home.

1. Bright & Modern ‘Just Listed’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: This flyer gives you plenty of room for a listing description, beautiful photos, and, of course, all your contact information. Make sure you’ve got high-quality listing photos for this template to show off your new listing’s appeal effectively.

Customize This Template

2. Sophisticated ‘Just Listed’ Real Estate Flyer Template

Created By: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)
Details: This new listing flyer feels like a page out of a fashion magazine. Its elegant use of white space, typography, and the arrangement of the photos are very attractive. This a flyer your sellers can be proud of and one that’s instantly attractive to buyers.

Customize This Template

3. ‘QR Code – Just Listed’ Real Estate Flyer Template

Created By: Vistaprint
Size: 3.75” x 8.25”
Cost: Free to design, flyers printed for as low as five cents each
Details: If you’re using a QR code strategy, make sure you’ve got a spot on your real estate flyers to promote your landing pages. This two-sided flyer template from Vistaprint prominently displays a QR code while providing plenty of information for an interested buyer to review.

Customize This Template

4. ‘Just Listed + Open House’ Combo Real Estate Flyer Template

Created By: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each
Details: This template uses a layout that features bold images and prominently displays your text. It’s perfect for announcing a new listing to the neighborhood, trumpeting your latest sale, or driving traffic to your next event.

Customize This Template

5. ‘Urban Living New Listing’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: Smart real estate marketers have more than one new listing real estate flyer template in their toolbox because they know every property’s feel and aesthetic is different. This particular design is excellent for an urban space, somewhere with lots of natural light and nice warm wood, but would work for residential listings of just about any sort.

Customize This Template

6. ‘Minimalist New Listing’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’ve got a property whose photos speak volumes, the best thing you can do is let the pictures do the talking. This template does that perfectly with a focus on visuals over the copy. Remember, you always want anyone viewing your flyer to be able to reach out to you with any questions, so consider making this flyer two-sided by putting your contact information and some basic property information on the back.

Customize This Template

7. ‘Modern Two-sided’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: Sometimes, a single-sided flyer doesn’t allow you to share all that you want about a property. Opt for two-sided flyers that don’t overwhelm your reader. You’ll have plenty of space for well-chosen photographs, enough information to get a buyer interested, and a layout that’s easy to read. Use this flyer for a mid-century modern listing or a beachfront getaway.

Customize This Template

8. The Close Exclusive ‘Conversation Starter’ Real Estate Flyer Template

Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’ve got a new listing hitting the market, choose this flyer to generate chatter among the buyers (and, of course, the buyer agents) in your community. Use the ample space to highlight some great photos, a little bit of listing information, and, of course, your contact info. Get the most out of this flyer by printing up a handful of them every time you list a new property for sale and dropping one at the office of the top 10 buyers’ agents in your market.

Customize This Template

Just Sold Real Estate Flyer Templates

As our good friend and resident real estate coach Sean Moudry is fond of telling us, some of the most effective real estate marketing you can do is provide evidence of your own success, and real estate flyers that highlight a property that has recently sold is a great way to do it. Here are two of our favorite templates you can start using today.

9. Modern ‘Just Sold’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: This classy, modern flyer communicates the most crucial information and a strong message: THIS PROPERTY SOLD. Who sold it? You. Your neighborhood’s go-to expert realtor. We recommend circle-prospecting after a successful closing. Knock on doors in your neighborhood instead of mailing postcards and tout your success in-person, using this flyer.

Customize This Template

10. Two-sided ‘Just Sold’ Real Estate Flyer Template

Created By: Vistaprint
Size: 11” x 8 ½”
Cost: Free to design, flyers printed for as low as five cents each
Details: When you want to show off the caliber of your listings and marketing skills, go with a two-sided Just Sold real estate flyer template. Leverage the added space to demonstrate your excellent work in getting the property sale across the finish line for your client.

Customize This Template

Open House Real Estate Flyer Templates

A real estate open house is a fantastic way to get lots of potential buyers through your listing in a single day, as well as a great opportunity to get in front of a large number of unrepresented buyers. Whether you’re working an open house to try to sell a home or pick up new buyers, marketing your event using the right real estate flyers is critical. Here are some of our favorites.

[Related article: 5 Free Open House Sign-In Sheets to Try Weekend + PDF Template]

11. Super-sleek ‘Open House’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: We love the modern design, typeface, and layout of this real estate flyer template. Make this elegant template your go-to choice for high-end listings or property in trendy, up-and-coming neighborhoods.

Customize This Template

12. Co-listed ‘Open House’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: Whether you’re sharing a listing with another agent or just sharing open house duties, creating a flyer with space for two agents eliminates duplicate marketing material and presents a unified message of service to any potential buyers.

Customize This Template

13. Traditional ‘Open House’ Real Estate Flyer Template

Created By: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each
Details: Perfect for events, the vertical display of photos in this flexible real estate flyer is ideal for highlighting multiple features in your listing. Its large contact information area makes it easy for those visiting your open house to find your phone number when they’re ready to make an offer.

Customize This Template

14. Two-sided ‘Open House’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’re tired of the same old open house invitations, mix it up a little bit with a two-sider that focuses on style and community.

If you frequently market listings within developments, planned communities, or buildings with multiple homes for sale, this fantastic open house flyer template is essential for your toolkit. Your potential buyers are considering the community as much as they are considering the purchase of a specific home.

Customize This Template

15. ‘Open House’ Feedback Real Estate Flyer Template

Created By: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)
Details: Getting people to your open house or event is one thing, getting feedback from them (especially if that feedback can turn them into a lead for you) is something else. This feedback form is simple, straightforward, highly effective, and makes a great addition to your open house toolkit.

Customize This Template

16. Chic ‘Open House’ Real Estate Flyer Template

Created By: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’ve got a property whose reputation precedes it, especially in a hip and fashionable area of town, you don’t have to follow the traditional rules of property flyers. You can get more creative, highlight a smaller detail, and make the flyer an extension of the personality the owner of the new property would get from living there.

Customize This Template

17. Minimal ‘Open House’ Flyer

Created By: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When style is a part of your personal branding as a real estate agent, the style of your marketing materials matters as much as the clothes you wear or the car you drive. Though this template is missing some key information (we’d definitely suggest you include your name, your brokerage (where required by law), and a headshot), the overall aesthetic of this template is great and can be easily adjusted to fit your personal style.

Customize This Template

18. The Close Exclusive Open House Real Estate Flyer Template

Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Details: This template is perfect for getting the word out about any upcoming events you have planned. Our favorite way to use this flyer is to affix a real estate flyer box to the yard sign of your new listing, then drop a few dozen of these flyers into it. This strategy is especially effective if your new listing is in a high foot traffic area.

Customize This Template

Specialized Real Estate Flyer Templates

Effective real estate flyers will do more than just promote your listings, sales, and open houses. We’ve got a collection of all sorts of real estate flyer templates for everything from networking events to market reports for specific neighborhoods (and everything in between).

19. Event Invitation Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: Members of your community are excited to get back out there and attend events again, and the real estate space is no exception. Make sure your invitations to these events are on-brand and stylish with this flyer.

Customize This Template

20. Vacation Property Management Real Estate Flyer Template

Created By: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download
Details: A real estate license enables you to do more than just buy and sell. As a licensed agent, you can also facilitate leases and act as a property manager. Property management is in significant demand right now thanks to the boom in vacation rentals. Use this flyer template to promote the properties under your control and fill up those vacant weekends.

Customize This Template

21. Testimonial Highlights Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: Upward of 80% of real estate buyers and sellers report that reviews are very important to them when deciding who they should list or purchase a home with. Highlight some of your best client reviews in this flyer and append it to the marketing collateral that you leave with prospects at meetings.

Customize This Template

22. Free Market Analysis Real Estate Flyer Template

Created By: Vistaprint
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as low as five cents each
Details: In a seller’s market, sometimes the most compelling message you can communicate to prospective listing clients is opportunity. Spark valuable conversations about home values in your area using this flyer that promotes your free, expertly executed comparative market analysis.

Customize This Template

23. Networking Event Real Estate Flyer Template

Created By: Vistaprint
Size: 3 ¾” x 8 ¼”
Cost: Free to design, flyers printed for as low as five cents each
Details: Building a referral base as a real estate agent is all about who you know. Because of this, many realtors actively seek out networking opportunities. If you want to go the extra mile at these events, don’t just bring business cards; bring flyers that tell more of your story and make you stand out among the crowd.

Customize This Template

24. Distressed Property Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59 / month
Details: When inventory in the real estate market is hard to come by real estate professionals need to get creative in how they are approaching sellers. Soliciting listings from distressed property owners is an effective approach that yields results. Many property owners are interested in the idea of selling but are worried their home would require too much work to get to market. Let them know with this flyer that they have opportunities right now with buyers in your community.

Customize This Template

25. Objection Handler Real Estate Flyer Template

Created By: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each
Details: If you’ve got a real estate farm area that is ripe for new listings but are having trouble getting homeowners to pull the trigger, this real estate flyer handles homesellers’ most common objections even before they voice them, and is an effective tool for getting your clients over the hump. By addressing the questions sellers should be asking their agents, you’re signaling that you’re ready for the tough conversations.

Customize This Template

26. Fall Home Maintenance Real Estate Flyer Template

Created By: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40 / month (annual plan)
Details: The change of season is a great time to do face-to-face prospecting. Many of the agents who report success with strategies like door-knocking say that the end of summer and start of fall comes with a ton of conversation opportunities you can use to engage your real estate farm area or anyone who happens to be a homeowner. This Fall Home Maintenance Checklist Flyer is a great leave-behind for anyone you’re talking to about their home.

Customize This Template

27. The Close Exclusive Neighborhood Expert Real Estate Flyer Template

Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Details: The key to a successful real estate farming strategy is establishing yourself as the go-to expert for all things real estate in your chosen area of focus. This real estate flyer template is all about highlighting a specific community, what you know about it, and why you’re the perfect person to help when it comes time to buy or sell. Make sure to have this flyer with you whenever you’re door-knocking!

Customize This Template

Your Turn

We want to hear from you: how do you use real estate flyers? Where do you get the most out of this marketing resource? Tell us in the comments—let’s keep the conversation going.

The post 27 Real Estate Flyer Templates You Can Use to Boost Your GCI appeared first on The Close.

If so, farming is a must-have strategy for you. Its goal is to consistently deliver value and showcase your market expertise in your farm area. In this article, we’ll walk you through our detailed farming strategy, outline the tools you’ll need to get started, and make suggestions for where you’ll find the best marketing materials to dominate your farm area.

Looking to go even deeper? We created the Ultimate Real Estate Farming Strategy Guide for those who want to jump in headfirst. Download the guide today for your comprehensive, proven resource for all things farming.

Download My Free Farming Guide

Real Estate Farming 101: Basic Strategy + Cost to Get Started

1. Target the Right Neighborhood

2. Plan How & When to Deliver Value to Your Farm

See if Your Farm Area Is Available

3. Make a Plan to Manage & Track Your Leads

4. Execute Your Plan: Start Delivering Value!

Real Estate Farming: Cost to Get Started

You can expect upfront costs for effective real estate farming, but the returns will repay your investment many times over if you can stick with it.

Typical annual costs for a real estate farming operation with 250 homes would look like this:

Annual Real Estate Farm Cost: 250 Homes

Regularly Scheduled Postcards (250 x 8 = 2,000)	$1,260
Property Status Update Postcards (200 / month x 12 months = 2,400)	$1,584
Regularly Scheduled Quarterly Letters (250 x 4 = 1,000)	$550
Door Hangers for Your Annual Door-knocking Session (250)	$100
Neighborhood Website (Try Parkbench)	$3,500
Farm-specific Content for Your Website	FREE
One Sponsored Event	$1,000
Total	$7,994

While this is a sizable investment, don’t forget to look at the upside. If you’re farming a neighborhood where the typical home sells for $400,000, a single 3% commission is worth $12,000 in gross commission income (GCI).

A single property sale will likely recuperate all your investment and then some. If you’re turning over three or four transactions a year from your farm area, the positive return on investment (ROI) is clear.

Essential Real Estate Farming Tools You Need

Real estate farming requires a high level of organization, a solid plan for execution, and, of course, the tools you’ll need to consistently deliver value to your farm area. While these tools could include anything that will get your message to your audience, here are the approaches we’ve found work best for real estate farming.

Regularly Scheduled Real Estate Postcards & Flyers

Details: The backbone of your farming campaign is your real estate farming postcards and flyers. These are ideal tools to convey messages, statistics, and authority to your farm area.

Use them to deliver a quarterly snapshot of the market, recipes, or sports schedules—ANYTHING that will provide value to your recipients.

On-demand Postcards, Prompted by Market Activity

Details: If you think about your regularly scheduled postcards as a dependable, professional handshake, the on-demand postcards you send out when there’s market activity in your farm area is the unexpected high-five.

Make homeowners aware of market activity in their community, especially after a property sells. Look for spikes in your home valuation landing pages on your real estate website after these postcards go out.

Sending about 50 postcards to homes that are similar to active listings and sales in your area is a wake-up call to homeowners. You’ll be providing them with valuable information and insight into what their financial opportunity could be if they decide to sell, as well.

Farm-specific Content on Your Website

Complete Market Update Letters

Details: The real estate letter is an ideal way share market deep-dives since you have more space for in-depth thought and analysis. Talk about what’s going on in your business or give shoutouts to those doing good works in the community.

Share messages that communicate to your farm that you’re the expert when it comes to buying and selling homes and LIVING in your community.

We’ve pulled together 17 real estate prospecting letter templates as a helpful resource for your prospecting venture. Check it out and start upping your prospecting game today.

Pro tip: Farming a high-end neighborhood? Consider handwriting those letters. Yes, it will be time-consuming, but the personal touch provided will pay off in spades with discerning sellers.

Parkbench Neighborhood Website

Door Hangers for Your Annual Door-knocking Session

Materials for Your Annual Sponsored Event

Wait, What About Social Media for My Real Estate Farming?

Social media can be a powerful tool for real estate farming. Many local neighborhoods have their own Facebook groups, and homeowner associations (HOAs) have dedicated websites and social profiles. Of course, the members of your farming community are likely to be personally active on social platforms.

The Close contributor and real estate coach Sean Moudry of 16Strategies suggests connecting with members of your farm area using your personal social media profile. Then, create a custom audience for specific posts that include only the people in your farm. Sean’s strategy helps promote your Parkbench website and any neighborhood-specific web content you’ve created to your target audience more efficiently.

Real Estate Farming FAQs

Still got some questions? Don’t worry. We’ve got answers. Here are some of the most frequently asked questions about real estate farming.

Why should my real estate farm be 500 homes or less?

How much of my real estate farming message should be about the local real estate market?

What kind of results should I expect from my real estate farm?

How long does it take for a real estate farm to yield results?

Are there real estate farming companies that will execute my strategy for me?

Bringing It All Together

Real estate farming is an effective means of prospecting and developing a consistent source of seller and buyer leads. The best part about farming is that your rate of return on your investment improves over time—as your messaging gets sharper, as more people recognize you, and as your sales stats in the neighborhood improve.

Have a real estate farming idea we didn’t cover? Let us know in the comments!

The post Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2022 appeared first on The Close.

In this article, I’ll share my highly effective Bad Phone Number Email Campaign. Use it to encourage your “bad leads” to respond with a good phone number and hopefully provide you with an explanation of where they are in their process.

Step 1: Be Quick to Confirm a Bad Phone Number

Fact: 30% of your leads are going to the wrong phone numbers.

Think about it. If ALL agents react by trashing these leads, there is virtually NO competition for them. Are you with me? As a result, these leads are actually highly valuable.

I continue to work multiple sources of leads in the most common customer relationship managers (CRMs) within the real estate industry, and the percentage of bad phone numbers across the board hasn’t changed since I started.

When I train dialing leads, my main focus is on efficiency. Working more leads in less time. Think of every dial being 23 seconds for each lead. That adds up to approximately four rings. If you are not eliminating the bad phone numbers from your call list, how much time are you wasting?

For every 100 dials, 30 will be a bad number. That is approximately 11 minutes of wasted time calling leads that you’ll never reach if you’re not eliminating them from your call lists.

How to Verify Bad Phone Numbers

Your very first dial will be longer than the 23 seconds because you are looking for a few things on that first initial attempt. These are:

1. Does the dialer disconnect? (Attempt a manual call from a phone)
2. Does the dialer ring through and NOT go to a voicemail? (Attempt a manual call)
3. Does a voicemail pick up with the lead’s name as the message?
4. Is it an automated voice message?
5. Is it a landline? (i.e., “You have reached the Smith residence.”)

Taking the extra time with the first dial saves you a tremendous amount of time when dialing through the entire database.

Third-party dialers do not detect most bad phone numbers; it will just continue to ring or simply disconnect immediately. When this happens, have your ISA make a manual dial from an actual phone to verify if it is genuinely a bad number.

Step 2: Separate the Bad Phone Leads

Use your CRM tools to remove bad phone leads from your call list. I have compiled a list of ways to do this, depending on your system.

1. Utilize a tagging system: If you don’t already have a tag, create a “Bad Phone” tag to apply after confirmation and make a note as to why the number is bad.
2. Mark the number as a wrong number: In some CRMs, when a lead revisits their website, the lead is asked to reconfirm their phone number, increasing your chances of getting a good phone number.
3. When building your call filters, remove bad phone leads by eliminating all leads tagged or marked as bad: Doing so will ensure a more efficient dialing experience, and you’ll be reaching out to leads who might just answer their phone.
4. Build an automated bad phone number campaign.

My Highly Effective “Bad Phone Number” Email Campaign

Here it is—the campaign you have been waiting for! Remember, not every lead is going to respond. However, when ONE does, the quality of this lead is valuable because they have agreed to communicate by offering their correct phone number or explaining their situation.

This campaign is only my suggestion—copy it, use it, or tweak it to make it work with your personality. My style is setting my communication apart from other traditional emails. I want to be remembered and stand out for being different.

Notice square brackets in the action areas of the email. Review your CRM’s FAQ section to determine how your database automatically adds these fields to personalize or customize emails for mass action.

SEND IMMEDIATELY

copy to clipboard

Subject: Oops—I think we got something wrong!

Hello [First Name],

Is [CELLPHONE] your correct number?

We want to make sure we are sending suitable properties for you to review.

[Agent First Name] [Agent Last Name]

[Website]

DAY 1

copy to clipboard

Subject: Where is your favorite location?

Hello [First Name],

I am just checking in one more time. Is [CELLPHONE] your correct number?

We still wanted to make sure of your property search and the area you are looking in. Do you have plans to purchase a property?

[Agent First Name] [Agent Last Name]

[Website]

DAY 3

copy to clipboard

Subject: Just wondering…?

Hello [First Name],

I’m just wondering what your situation is, and when you might be interested in looking at homes?

[Agent First Name] [Agent Last Name]

[Website]

DAY 7

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Subject: We keep missing you!

Hello [First Name],

We/I don’t want to be a pain. We are just trying to get in touch with you, so we know what your situation is.

Call or text us AT [AGENT CELLPHONE]. We/I just want to be a helpful resource. When would you like to make a move? Next month? Next year?

Are we sending you the right properties?

[Agent First Name] [Agent Last Name]

[Website]

DAY 11

copy to clipboard

Subject: Another quick check-in

Hello [First Name],

You may just be looking, and that is great. We just want to make sure we are sending you properties that appeal to you.

Happy to have a conversation. Is your phone number [CELLPHONE]?

It is important to us that while you are just looking, we are sending the proper information.

Have a great day!

[Agent First Name] [Agent Last Name]

[Website]

Day 16

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Subject: Still viewing homes in [FAVORITE CITY]?

Hello [First Name],

This might be a stretch, and I may be sticking my neck out, but are you ready to look at homes? Looking forward to hearing from you!

Are you still viewing homes in [FAVORITE CITY]?

Have you checked out our Facebook page yet?

[Agent First Name] [Agent Last Name]

[Website]

Have fun with this! This sequence reflects how you may want to set up your email campaign, beginning with the first outreach, and followed by five more emails sent over the course of 16 days.

Step 3: Review the Bad Phone Lead’s Activity

I have to laugh when I hear agents complaining about THAT ONE LEAD who is always looking at properties but who never seems to reply.

It’s OK, really. You are offering a service to help them look at homes on the market. This is nothing more than a restaurant offering their menu online. Do you think restaurant owners get upset when you view their menu and go somewhere else to eat?

Action tip: What home did they last view? Send them an email with the listing included in the email and say:

copy to clipboard

Hello [First Name],

I saw this home on the market, and based on your criteria, I thought you might be interested in this one. If you are interested in seeing it, I can schedule a tour at your convenience. What do you think?

[Agent First Name] [Agent Last Name]
[Website]

Step 4: Be Consistent

Like fine wine, it becomes more valuable over time. So do your leads. Being consistent with communication is the key to increasing communication. Simply activating the email campaign and forgetting about your lead is not going to get the job done.

I like to know what is going on in my database. If you rely on campaigns, you aren’t paying close attention to your leads. You should have a filter to log in to your database and quickly access the bad phone leads.

If your CRM allows, sort by most recently active leads. You can see who has been viewing homes most recently—this is the easiest and best way to communicate and have control over responding. So, let’s take it a step further.

Action tip: You now have a list of the most recent active leads. Now sort your list by those who haven’t received an email from you recently. Your filter should consist of: bad phone, most recently active, last recently emailed.

Send a Mass Email

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Hey [First Name],

I see you have been looking at some great homes. When would you like to schedule a tour?

[Agent First Name] [Agent Last Name]

[Website]

The idea of a quick, easy, single question is to get them to raise their hand. The more often you do this, the more often you are positioning yourself to get lucky. It is all about the timing and catching leads when they are ready. You have no idea of their time frame, and it is a numbers game.

If you never do it, you have zero chance of making contact. It literally takes minutes and costs you nothing. What is the harm in making this a process that you build into your system on a weekly basis?

Over to You

The funny thing is, we often think we have a great lead when we have a good phone number—but in reality, how many “good leads” fail to answer the phone? Pursue the “bad leads” with my email campaign. If you would like help organizing your CRM, setting up basic systems for your own ISAs, and my ISA scripts, you can download it all here.

Have a great tip for working with bad phone leads? Having trouble with bad phone leads? Let me know in the comments or call me for a private coaching session.

The post How to Convert Leads With Bad Phone Numbers (+ Email Scripts) appeared first on The Close.

]]> https://theclose.com/convert-leads-bad-phone-numbers/feed/ 2 https://theclose.com/real-estate-prospecting-letter-templates/ https://theclose.com/real-estate-prospecting-letter-templates/#comments Mon, 28 Jun 2021 06:00:58 +0000 https://theclose.com/?p=3398 Let’s face it—rumors about the death of real estate prospecting letters have been greatly exaggerated.

The post 17 Best Real Estate Prospecting Letter Templates for 2022 appeared first on The Close.

]]> Let’s face it—rumors about the death of real estate prospecting letters have been greatly exaggerated. Older homeowners, in particular, still respond very well to the good old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your prospecting letters.

For this article, we pulled together 17 of the best real estate prospecting letters to help you connect with buyers, FSBOs, newly divorced homeowners, expired listings, and more. Copy them, edit them to suit your needs, and send them to your farm area this month!

Download All 17 Prospecting Letter Templates

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1. Divorce Prospecting Letter

Breakthrough Broker

 

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Dear Homeowner,

During a divorce, you’ll likely have many questions concerning what happens to your home, your current mortgage, and even your credit rating. At (company name), we are here to help educate you on all available options so you can take the proper steps in purchasing your next home. We will guide you through this process one step at a time, discuss your financial goals, and tackle the inevitable concerns and questions that will arise. We can provide a free consultation including a comparative market analysis of your home (CMA) to help give you the answers you need to make the best financial decision.

Below are some answers to frequently asked questions:

What happens to my current home?

If you and your spouse own a home, there are two main routes you can take to reach a solution. You can sell the home and split the proceeds or one person can “buy out” the other by refinancing the mortgage. Sitting down and discussing these options will help you get on the same page and minimize friction.

How does a divorce impact my credit score?

Unfortunately for many, divorce is a time of great financial hardship and credit challenges. Because you are responsible for the mortgage until it is paid in full or refinanced, it is imperative that you remain current on the monthly payments. We can discuss further whether refinancing or selling is a better option for your situation and come up with a plan for accomplishing your goals.

Can I buy a new home if I’m still listed on the previous mortgage?

Yes, but it’s sometimes difficult to purchase another home until your divorce is final. In most situations involving child support and alimony, the payments must be received for a specific time period before you can use it as qualifying income. If you are still listed as a co-borrower on the mortgage for the prior home, many mortgage programs will allow you to qualify while excluding that debt. We will connect you to an experienced lender who can give you the best advice for your unique situation.

Why work with (company name)?

We’ve navigated this process alongside many of our clients who have struggled with the same financial questions and stresses you are experiencing. We know that being properly educated on the intricacies of this process and being aware of your available options is the best way to minimize unnecessary confusion. Finally, we understand the emotional impact a situation like this has on someone and that you need an advocate, not a salesperson.

You have options regarding homeownership and we want to earn your trust. To learn more about how we can help, call us at (phone) or email us at (email).

Regards,

[Your Name]

Pro tip: When sending prospecting letters, you’ll need an easy way to manage your prospects’ contact information. An easy-to-use customer relationship manager (CRM) like Pipedrive lets you create visual pipelines for your prospects to nurture new leads and see how close they are to closing. Their pipeline makes it easy to keep track of conversations and outreach so you know when to follow up. You can try Pipedrive for free with a 14-day trial.

Visit Pipedrive

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2. Expired Listing Letter

Real Estate Coach Borino, Expiredplus.com

 

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<today’s date>

Mrs. & Mrs. Smith
4140 Maple St.
Small Town, CA 90210

Dear Mr. and Mrs. Smith:

Just a note to say I’m sorry your house didn’t sell. Please don’t be too discouraged. As you can see, other homes in the neighborhood are selling and your neighbors are moving. Why not you? Don’t give up just because things didn’t work out the first time. Sometimes it happens. It’s not too late to get it done right. There are plenty of qualified buyers willing to pay a full market value for a nice home like yours. This could be you:

Talk is cheap, I know. You are probably overwhelmed by the calls and letters from all the sales people claiming “I know why your home didn’t sell,” and “I’m a specialist,” or “I have a marketing plan” … and on and on. It can be pretty annoying.

Bottom line: Before you re-list with another agent, have them submit legitimate results to you. In today’s market, the right agent with the right marketing tools and the right attitude makes all the difference.

If you’d like to ask me a few questions—no pressure, no hassle, no obligation—just a friendly conversation about your plans, please give me a call.

Sincerely,

Borino

RE/MAX Community Realty

P.S. You can reach me day or night at 800-573-8492 (cell).

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3. New Agent Sphere Prospecting Letter

Sean Moudry, Close Contributor & Real Estate Coach at 16 Strategies

 

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Dear __________,

If you’re anything like me, chances are you’re only reading this letter out of sheer curiosity. After all, why would someone go through the trouble of writing a letter in 2022? What could possibly be so important that Facebook, Instagram, email, texting, and LinkedIn just aren’t good enough? Why did I go the extra mile here?

Simple. I think that big changes lead to big opportunities. Let’s start with the changes: Last month, after {years in previous industry}, I proudly joined {your brokerage or team}, one of the most respected and talented {brokerage or team} in {your farm area}.

Now for the opportunities. Here are some of the opportunities that having a personal real estate insider in {your farm area} can have for you that you might not have thought of:

• Integrity: I will answer any real estate questions you have with full transparency and honesty.
• Access: I can access information on any property you’re curious about, any time you need it.
• Accountability: Since we are personally connected, I have a financial and social obligation to work harder for you than any other agent in {your farm area}. But I don’t want you to hire me just because we are personally connected. I plan to earn your business.

If you have a few minutes this week, I would love to buy you a cup of coffee at {local coffee shop} to talk about the market and how I can help you achieve your real estate goals this quarter, this year, and for many years to come.

Sincerely,

[Your name]
[Your cell phone number and email address]
[Your position/title]
[Your company name and website]

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4. Expired Listing Farming Letter Template

Michael Krisa, Agent Inner Circle

 

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Dear Frustrated Homeowner,

Does it seem like your home will never sell?

Few people truly understand the frustrations you face trying to sell your home. Perhaps you’re in between jobs and need to start renting. Or maybe you want to buy your next home, but you feel paralyzed because you need to sell this home first.

Maybe you’ve dropped your life savings into this home. And because of the lousy economy or unscrupulous people, you’re now trying to get your money out. The clock is ticking … and with each tick, you lose more and more of your hard-earned money.

My name is <<Your Name>>, and I am a REALTOR^® specializing in difficult-to-sell properties.

In Over <<10>> Years of Marketing “Hard-to-Sell” Properties, I’ve Learned a Few Things About Why YOUR Home Is NOT Selling …

Each home is different and has special problems that make selling it difficult. That’s why I created a special program for people like you. I call it my “Maximum Home Value Audit.” It’s FREE and there’s absolutely No Obligation Whatsoever to work with me or any other agent.

My audit will show you …

• How to get the absolute highest price the ___________market will pay for your home.
• The difference between functional and cosmetic issues with your home, and how easy-to-fix and inexpensive problems may be costing you thousands.
• How to “dress” your home to make it look like it’s worth thousands more (the way you live in a home and the way you sell a home are TWO VERY DIFFERENT THINGS!).
• I’ll inspect your home and property from top to bottom to reveal true problems affecting its successful sale: from specific condition issues, through lot sighting, home sighting, and location. Then, I’ll tell you how to minimize the impact of negative issues, and promote positive features so you can get the very most money for your home … and sell it NOW!

As you can see, because of my experience, my Maximum Home Value Audit is a much higher level of service than what you may have experienced before.

Selling “Hard-to-Sell” Homes Is My Specialty!

And unlike other agents who will tell you anything just to get your listing, I’ll show you EXACTLY what your home is worth with a reliable, real-world analysis. No fancy figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand format for you.

THERE’S MORE: In the process of reviewing your home’s sale potential, I’ll also tell you how to get your property out to the most people possible through the internet.

You Can Put an End to You Frustrations … Stop the Hemorrhaging Flow of Your Equity Down the Drain, and Get On With Your Life RIGHT NOW!

I know there’s a tendency to put this letter aside, or “think about it later.” But every minute you spend sitting on an unsold home is costing you money! And in today’s overcrowded market (with more listings than buyers), you need to know all the smart ways to advertise and show your home to get a fast, top dollar sale.

Right now, you can take advantage of my FREE, No Obligation “Maximum Home Value Audit” by simply picking up your phone and calling my Fast-Response Hotline at 222-2222.

You have thousands of dollars and valuable time to gain … and absolutely NOTHING to lose by calling now. I look forward to hearing from you!

Sincerely yours,

<<Elmer Escrow>>

P.S. Right now, you can end the frustrations of sitting on a home that simply won’t sell! You can stop flushing money down the drain with each passing day and get on with your life simply by taking advantage of my FREE, No Obligation “Maximum Home Value Audit.” So call my Fast-Response Hotline right now at 222-2222, and say goodbye to your old home … and hello to new freedom!

Related Article

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2022

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5. Preforeclosure Home Prospecting Letter

National Association of Realtors

 

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<Prospect name and address block>

Dear <name>,

As we emerge from the economic recession, many homeowners have still been left in challenging financial positions. Navigating the foreclosure process can prove stressful, and identifying alternatives to foreclosure is tricky.

My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in working with home sellers who are underwater on their mortgage, or are facing foreclosure. For many home sellers, foreclosure is a dark time in life. Through my work, I provide a much needed beacon of hope for my clients to lift out of such a crisis.

A short sale is one alternative to foreclosure. In a short sale, the homeowner, real estate professional, and lender work together to form an agreement to sell a home at current market value; this agreed-upon value is typically below the existing balance on the homeowner’s mortgage. The property is able to transfer hands to a new owner, removing the overhead and risk from the lender’s portfolio and relieving the existing homeowner of the burden of an underwater mortgage. The short sale process can prove challenging, stressful, and time-consuming; it requires persistence and dedication. As a specialist in short sales and foreclosures, I am well-versed in the ins-and-outs of this process, and knowledgeable about the ways to move such transactions to completion. My work allows my clients to realize the freedom they desire from the unwanted weight of an underwater mortgage.

If you or someone you know is facing foreclosure, please do not hesitate to contact me. I would be happy to help during this challenging time.

Best wishes,

<Contact block with name

RE license #

firm name

firm address

email, phone, and social media>

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6. FSBO Solicitation Prospecting Letter

Bryant Tutas, Broker/Owner, Tutas Towne Realty, Inc.

 

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Greetings!

My name is xxxxxx and I am a REALTOR® with xxxxxxx. I specialize in the listing and selling of homes in your area.

While out previewing homes in your neighborhood, I noticed that you are marketing your house on your own. I’m sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a “neighborhood analysis” for you. This analysis will give you a good idea of what’s currently on the market and what has recently sold in your area. If this interests you, then give me a call and I will get one over to you.

Selling real estate can be very confusing and complex. I have good connections with mortgage brokers and title companies that can help you through this process. If you do find an interested buyer, give me a call, and I’ll connect you with the right people.

I also have an excellent “For Sale by Owner Help Kit” that offers tools and advice on selling your home. I’ll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner website at xxxxxxxx.

If I can be of any assistance, give me a call me on my direct line at (502) xxx-xxxx or via email at xxx@xxxx.com. You can reach me anytime between xxxx and xxxx. If you get a voice message, leave me a message and I will call you right back. I promise.

Make it a great day!!!

Your future REALTOR®,

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7. Buyer’s Prospecting Letter

Ray Wood, Real Estate Agency Consultant, Co-founder, Jigglar

 

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A letter to property owners in (where buyer is looking)

Hello.

My name is (buyer’s first AND last name) and I’m looking to buy a property in your area.

We are particularly interested in your location because it’s not too far from the school our two children attend and is also a short commute for my wife to her place of work.

We are particularly interested in a family home with at least one garage. We would consider a fully renovated home or a property that needs updating and can make an immediate decision.

To help us with our purchase, we have secured the help of local agent, (your name).

(Your name) has our details and has given us his/her undertaking he/she will respond quickly to your message. You can contact him/her on (your mobile number)

By the way, if you’re not planning to sell anytime soon, but know someone who is, we would love to know more.

Many thanks for taking the time to read my message.

Kind regards,

(signature)

(Buyer’s first and last name)

P.S. I can assure you, this is a very genuine and immediate request. We have been looking to buy a home in your area for some time and are ready to pay a deposit, which is why we have retained (your name) to help. (Your name) has promised to respond quickly to your message and you can contact him/her on (your mobile number)

Related Article

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

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8. Expired Listing Letter for Luxury Markets

LUXVT’s, Upmarket Agent

 

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Dear INSERT SELLER’S NAME,

I’m sorry to see that your home at INSERT ADDRESS failed to sell when you listed it recently. I realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results. I believe my Luxury Home Marketing Program can generate more exposure and more excitement for your home than any other agent could achieve for you, leading to a top-dollar sale of your home. Please take a moment to review the five questions on the next page, and compare my program to any others you may be considering. It may mean a major difference in the results you get!

Sincerely,

YOUR NAME
YOUR COMPANY
YOUR PHONE
YOUR EMAIL

Page 2
INSERT YOUR NAME

The Marketing Difference

1. Has your home been advertised in national luxury media?
   My solution: Reach affluent buyers via exposure in The New York Times, Wall Street Journal, Robb Report, duPont Registry, and Mansions Global.
2. Has your home been exposed to international markets?
   My solution: Showcase your home with over 60 international ads in key investor markets throughout Asia, Europe, South America, and more.
3. Have you used Big Data to target likely buyers directly online?
   My solution: Target the right buyers based on location, interests, income, and lifestyle with paid social media advertising.
4. Has your home been showcased with its own dedicated, mobile responsive website and video?
   My solution: I’ll increase your mobile and web presence with your own responsive website and high-quality YouTube video.
5. Have you had detailed reporting at your fingertips?
   My solution: I’ll be able to track the activity of all our marketing efforts, including where we are getting the most views. This will help us to gauge the success of our efforts and allow us to tweak campaigns if necessary.

For a detailed Marketing Strategy tailored to your home,
please call me at INSERT YOUR PHONE
or email INSERT YOUR EMAIL.

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9. Listing Solicitation—Out of Town Owner

Lone Star Luxury Homes

 

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Date ___________
Address ______________________

Dear __________________:

As you undoubtedly know, owning property that is located far away from you can be challenging. Problems tend to become magnified by distance and often lead to anxiety and frustration.

[1. Right now, we are experiencing an exceptional market. 2. Despite current market conditions, we are selling property.] I believe that we can sell your [three-bedroom home] in [Midvale Heights] at an attractive price. In fact, we would be happy to prepare, without obligation to you, a comparative market analysis to show you what you might expect to receive from a sale in the present market.

[1. I will be calling you in the next few days to ascertain your interest in selling your property. 2. Call me at [800-555-1111] if you would like more information about what we can do for you.]

Yours truly,

_____________________

P.S. If you have already listed your home for sale with another agent, please disregard this letter.

Enclosure: Card

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10. Corporate Relocation Specialist Referral Letter Template

Sutton Realty

 

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<Prospect name and address block>

Dear <name>,

Thank you for supporting the local economy in <city/town/county> with your business.

My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in helping businesses with corporate relocation. My work has allowed me to help <dozens or many> of businesses successfully relocate employees into affordable housing, near <good public transit OR in walking neighborhoods OR with good schools and neighborhood amenities, and so on>.

I would be delighted to speak with you to discuss the current housing market in <city, state> and learn about your corporate relations needs. I hope to hear from you soon. <OR: I will follow up with a phone call to schedule a meeting next week>.

<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>

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11. Low Inventory Alert: Sellers, Your Real Estate Market Has Arrived Letter

Carolyn Lowe, Consultant for Real Estate

 

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After a very long and complicated decline in the nationwide real estate market, I’m happy to confirm that our area is experiencing a healthy bounce back. In fact, favored neighborhoods are now considered to be a “seller’s market” and inventory is low. Your property is in a prime area to take advantage of the large numbers of buyers currently competing to purchase a home.

There are several reasons to consider selling in this market. First, the convenience of a quick sale always makes the process less burdensome. Equally appealing, buyers are seriously looking to purchase and they come prequalified for financing. Buyers are also more flexible about a closing date to accommodate the seller’s preferred timing. Of course, a well-priced property can generate multiple offers that will typically net the highest price for the seller. Perhaps this favorable real estate market fits your plans.

I follow [your neighborhood] real estate sales history closely. I’d like to offer you an opportunity to review the comparable sales data, which will give us a target price for your property. This preliminary step is typically most helpful in the decision-making process about selling. I’d be happy to confidentially meet with you to discuss the data and answer your questions. If you decide to sell, we can meet again to discuss specifics. I think you will be impressed with my marketing plan.

Thank you for taking the time to consider this letter. It’s always a pleasure to report good news to homeowners. I look forward to hearing from you. I can be reached on my cell at [xxx-xxx-xxxx] or by email at [agent email].

Sincerely:

[agent name]
[agent brokerage]

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12. Expired Listing Prospecting Letter

Myrealestateletters.com

 

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Dear [NAME],

I noticed that you have previously placed your home on the market and that your listing expired without a successful sale. I would like to take a moment to introduce myself, as I would very much like to see that turned around for you.

As a [REALTOR®/AGENT/BROKER], I am very familiar with your area. I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property.

Of course, we all know that a successful sale requires a successful plan. I have a well-established base in your area and am prepared to sit down with you and share some things your previous agent may have missed.

Selling your home is one of the most important financial decisions you can make. Normally, one’s home is their most valuable asset. There are key ingredients in devising a marketing strategy that will help ensure that you receive the full financial potential available to you through the sale of your home. In addition, that same well-planned strategy can minimize the amount of time your home is on the market. The first key ingredient is to select the right [REALTOR®/AGENT/BROKER].

I would love to have the opportunity to sit down with you to present a marketing plan that I know will produce great results for you. Please contact me on my cellphone at [PHONE]. Having viewed your previous listing and your property, I am certain that you will be satisfied with the outcome of our meeting.

Sincerely,

[NAME]

[TITLE]

Related Article

24 Best Expired Listing Scripts & Objection Handlers 2022

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13. Open House Follow-up Prospecting Letter

National Association of Realtors

 

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<Client name and address block>

Hello <first name>,

It was a pleasure to meet you [and your family] today at the open house at [address].

Please feel free to contact me if you have any additional questions, or to set up a private showing. If you decide that this home does not meet your needs, I would also be happy to show you additional listings. I have worked as a REALTOR® in this area for [X months/years], and know this community well. I would love the opportunity to find the right home for you.

Thank you for your time and consideration.

Regards,

<first name>
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>

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14. FRBO Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close

 

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<Landlord’s name and title>

Hi <Landlord’s name>,

I just came across your rental listing at <address of FRBO> and wanted to let you know that you could very easily double or triple your investment tomorrow by putting your property on the market.

In fact, my research shows that <type of property> homes like yours have gone up more than <percentage> in the last five years, but trends are indicating a slowdown on the horizon due to new development and new regulations that will kill investment values.

If you have a few minutes for a coffee sometime this week, I’d love to show you my research in detail. You might be surprised at what your multifamily home is worth in today’s market.

My cell is below. Please call me if you’d like to talk more.

Best regards,

<Your name>
<Your title>
<Your cell#>
<Your social media and website links>

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15. Local Business Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close

 

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Hey <business owner’s name>,

I just wanted to let you know that my team and I are thoroughly impressed with the way your company has grown and become such an important fixture in <your community>. Congrats, building a brand that people actually care about isn’t easy.

That’s why I’m reaching out today. Our brand, <your team name>, has been working on creating engaging experiences for prospective homeowners at our open houses. We are averaging 50 people per open house, all of them interested in buying a home in <your community>.

We think adding your services would be an excellent way to welcome our open house guests as well as give you an opportunity to show off your <product they sell>.

What day this week works for a quick call or better yet, a coffee meeting at <local coffee house>?

Best regards,

<Your name>
<Your title>
<Your cell#>
<Your social media and website links>

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16. Probate Prospecting Letter

Travis Lauchman, Rental Property Investor in Baltimore, Maryland

 

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[DATE]

[Name]

[Address]

[City, State ZIP]

Dear Mr./Mrs./Ms. [Last Name],

Please accept our sincerest condolences for the passing of [Decedent’s Name]. We wish you and your family stress-free peace in these difficult times.

We are contacting you because we understand that arrangements regarding the home at [Decedent’s Address] will eventually need to be made. As such, and when you are ready, it would be our pleasure to assist you with making these arrangements should the need arise.

[Company Name] is a small group of local property developers with a great deal of hometown pride. We have recently purchased a few homes in the [Decedent’s Neighborhood] neighborhood for cash. Unlike listing a property with a Realtor, which regularly takes months to sell, requires stacks of tedious paperwork, and accumulates Realtor commission fees, we can make a fair “as-is” cash offer and frequently settle in as little as one week.

If you are interested in a hassle-free offer, please give me a call at [phone] or email me at [email]. Additionally, if you do decide to market this home with a realtor, we can offer you a list of those we consider the most professional realtors in the area. Should you have any questions or be in need of any other assistance regarding this property, we will do our utmost to help or refer you to a reputable member of our strong local network.

Thank you in advance for your time.

Sincerely,

[Name]

[Position/Title]

[Company Name]

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17. Experienced Agent Divorce Prospecting Letter

Sean Moudry, Close Contributor & Real Estate Coach at 16 Strategies

 

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Dear ____________,

Let’s face it. Buying or selling a home in {your local market} is hard. Add in the stress and confusion of a divorce, and it becomes 10 times harder. Hire a real estate agent who has never worked a divorce before, and it becomes 20 times harder. The good news is that it doesn’t have to be.

Throughout my {years in the industry} working as an agent in {your farm area}, I have helped dozens of clients smoothly navigate the tricky process of buying or selling a home after a divorce. Many of them have said that after their families, friends, and attorneys, they valued my help most of all. I’ve included {number} testimonials from former clients at the end of this letter.

My [years in real estate} of experience can help de-stress buying or selling after a divorce.

Here are a few things I’ve learned over the years to help make real estate transactions after a divorce close with as little stress as possible:

• Experience matters: New agents are often too hungry to close a deal to guide you through the process smoothly. They usually end up adding stress when they should be helping to reduce it. With [number of years in real estate], I have the experience you need.
• Integrity matters: Since you likely need to buy or sell quickly, many agents will rush you through the process—again, adding stress when they should be helping to reduce it.
• Skills > Empathy: While many agents offer empathy, I offer something far more valuable: the marketing, sales, and negotiation skills to de-stress your transaction as much as humanly possible.

If you would like to talk over your options for buying and selling real estate or just need some quick advice, you can text me 24/7 at {your cell phone number}.

Sincerely,

{Your name and title}
{Your cell phone number}
{Your website}

Testimonials

{include testimonials from former divorce clients here}

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Over to You

Have a great real estate prospecting letter we missed? Let us know in the comments! Hungry for even more templates? Check out our 19 Best Real Estate Email Templates. Or, find more prospecting advice in our guide 15 Clever Real Estate Prospecting Ideas to Boost Your GCI.

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