Top Five Real Estate Postcards Providers of 2022

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16 Real Estate Postcards That Actually Work

OK, now that you know our suggestions for the best places to get real estate postcards, let’s take a look at 16 mailers that you can use to create conversations, generate leads, and ultimately, get to the closing table more often.

1. Just Listed Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Where to find this postcard: Canva

Best for: Generating buyer leads for your subject property and additional seller leads from the surrounding neighborhood
When to send: Every time you send a new listing live

The Just Listed postcard is the perfect place to start because it’s a mainstay of the promotional strategy for any successful Realtor.

This Just Listed postcard serves two purposes: The first is to alert buyers in your network of a property they might be interested in. The second is to alert the neighbors that you, the local area real estate rock star, just listed a great home. And if they’re interested, they could be next.

Circle prospecting, or the act of sending out media to homes surrounding your existing listings and past sales, is a great place to use the Just Listed postcard. This technique gets more efficient over time if you are consistent with it too—the more the neighbors hear about your success, the higher your return rate will be on each communication.

2. Just Sold Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Where to find this postcard: Canva

Best for: Generating new seller leads from the surrounding area
When to send: Every time you close a property

Similar to the Just Listed postcard, the Just Sold postcard is all about making your presence in the neighborhood known, and specifically, your successes.

Every time you sell a property, get the word out about it. Having your sign in the yard is great for visibility. Leverage that visibility with a message that tells everyone you’ve finished the job, and you can do the same for them.

Your results from this approach to circle prospecting will improve dramatically when you practice this consistently. So build it into your process of closing out a file. It’s sure to get you more listings.

Free Guide: How to Design Real Estate Postcards That Will Actually Get You Leads

Postcards can be a powerful tool for marketing, brand development, and lead generation—if done right. Don’t know where to start? Use our FREE guide to create unique postcards that will stand out.

Get the Guide!

3. Open House Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Where to find this postcard: Canva

Best for: Inviting the neighbors and prospective buyers to your events
When to send: The week of any open house you’re conducting

Open houses are fantastic opportunities to kill multiple birds with one stone. You get to show your sellers you’re committed to exposing their property to as many people as possible, you get to collect a treasure trove of buyer leads thanks to the people coming through your event, and you get to show the neighborhood and your sphere of influence (SOI) that you’re active and working in the market.

Sending an open house invite postcard is a great way to boost your attendance numbers. Postcards can also serve as a convenient conversation starter for anyone who didn’t attend your event (“I sent you a postcard about an open house I had, sorry you couldn’t make it, can I tell you about the home?”).

4. Expired Listing Real Estate Postcards

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: Canva

Best for: Generating new seller leads from expired listings
When to send: Every time a property expires

Expired listings are valuable leads if you know how to convert them. Many Realtors who are frustrated with a low success rate with expired listings lack the right message or the right timing.

As far as messaging goes, this postcard is a great place to identify the seller’s pain points, let them know that you are aware of how frustrating an expired listing can be, and that you are there to help.

5. FSBO Real Estate Postcards

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: Canva

Best for: Generating new seller leads from FSBO properties
When to send: Whenever you find an FSBO listing

FSBO sellers are also great candidates for postcards. An FSBO seller has announced to the world that they want to sell their home. It’s up to you to show them why you’re the perfect person to help sell it.

Your postcard messaging should focus on addressing what you can do to eliminate the challenging aspects of selling a home. Identify the problems, but don’t dwell on them. Instead, focus on your solutions, and then follow your postcard up with a solid phone conversation or drop-by to close the deal.

6. New Agent Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Where to find this postcard: Canva

Best for: Generating new buyer and seller leads
When to send: Any time in your first year at a new office

Early in your career, getting the word out about your new business is critical, and postcards can help you accomplish this goal. Be cheerful and optimistic with the copy. Make sure to mention what’s important to you as a Realtor and why it’s important to your community.

For this type of postcard, a bigger mailing list isn’t always better. While it may be tempting to pepper the entire city with new agent postcards, keep in mind who the most receptive audience will be: people who already have a rough idea of who you are. Perhaps this could be the first point of contact in your new neighborhood farm campaign?

7. Offering a Service: Seller CMA Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: Canva

Best for: Generating new seller leads
When to send: Once before the start of the busy selling season; once as the busy season is wrapping up

Sometimes all a property owner needs to start the selling process is verification that what they’ve heard about the market is true. Creating a postcard that details your offer of a free, no-obligation market analysis is a postcard strategy that gets responses.

Try this postcard when you’re testing new potential farm areas. Find a neighborhood that has been HOT in recent months, and customize the message just for them by offering a free comparative market analysis (CMA).

8. Rental Communities / Potential Buyers Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Best for: Generating new buyer leads
When to send: Up to once a quarter

Many Realtors overlook rental communities in and around their farm areas. These are perfect places to prospect for buyers using a postcard. Quite a few residents in these communities are potential first-time homebuyers, so targeted marketing aimed at them can offer a decent return on investment (ROI).

You’ll get a much better response rate when you tailor your message to the community itself. Here’s an example: 

Say you want to farm an apartment complex where the average rent for a two-bedroom is $1,200 per month. Use a mortgage calculator to determine the purchase price range that correlates to their monthly rent payment, then customize your message with this information.

Looking for more info on how to crush rental community prospecting? Check out our video below all about how to effectively message to and convert rental community leads.

9. Stalled Funnel Real Estate Postcards

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Where to find this postcard: Canva

Best for: Generating new seller leads
When to send: Up to once a quarter

We’ve all had prospects who hover in our lead funnel for months—people who just can’t seem to pull the trigger. Delivering a postcard message of encouragement directed at the soon-to-be buyers or sellers who need a little nudge can be very effective.

If you want to maximize your ROI, you need to personalize your message to the market in which you work. For instance, add some details about the median days on market for your particular area—make your postcard recipients feel like the market isn’t just good, it’s good for THEM.

Roll this postcard out to property owners who have demonstrated their interest in selling but who haven’t yet moved much past the interest phase of the funnel or to your farm area, in general.

10. Fence-sitting Buyer Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Where to find this postcard: Canva

Best for: Generating new buyer leads
When to send: Up to once a quarter

When a homebuyer doesn’t feel any urgency in their decision-making process, it’s easy for them to linger in or fall out of the lead funnel altogether. Obviously, you never want your clients to feel rushed into a decision they aren’t ready for, but sometimes a message of urgency is what it takes to get them thinking again.

The Fence-sitting Buyer postcard is perfect for any prospect who is getting slower at returning calls and texts, who decided not to stop by the open house last weekend, or who is considering “just renting for another year.”

11. Personal Sphere Real Estate Postcards

Where to find this postcard: ProspectsPLUS!

Best for: Generating buyer and seller leads
When to send: Twice a year

As an active Realtor, your sphere knows that they’re going to hear from you. Whether it’s in the form of text messages, phone calls, email, or lively conversation at the local watering hole, the longer you do this job, the more your social circle comes to expect it.

Do the unexpected and include them in your postcard mailing too. Since they know you, they will be more likely to save your postcard longer. Your messaging can be a little lighter and a little more familiar, but make sure it’s deliberate and has a well-defined call to action.

12. Referral Generation Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: ProspectsPLUS!

Best for: Generating new seller leads

When to send: Once or twice a year

Some of the most valuable communication with your prospective clients doesn’t come from you—it comes from buyers and sellers with whom you’ve closed. 

A postcard you can use to actively solicit referrals pairs really nicely with a follow-up phone call 24 hours after the postcard has been received. You’ll begin to see if your past clients can provide you with new prospects.

13. Home Purchase Anniversary Real Estate Postcards

Where to find this postcard: ProspectsPLUS!

Best for: Generating new buyer and seller leads
When to send: Once a year, on the closing day anniversary

Keeping in contact with satisfied clients is the best way to keep top of mind when they or (even better) someone they know is considering a new transaction or is in need of real estate advice.

An easy way to stay top of mind is to send a closing day anniversary postcard to every one of your closed sales. Since these are one-off postcards, consider an image that you can use for multiple clients. Include a short, handwritten note, and make sure you put your send date on the calendar so you don’t miss the day.

14. Real Estate Postcards for Farming

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Best for: Generating new seller leads
When to send: Up to once a month, best every 45 to 60 days

Part of working a real estate farm area is providing content that shows you’re a part of the community and care about its long-term growth. Therefore, your message has to deliver consistent value, including keeping people up to date about the state of the market.

Market updates are a great way to remind potential clients that real estate deals are happening in their community. Market info may prompt them to consider what their home is worth as an investment in today’s market—a sure-fire way to generate conversations with potential sellers.

15. Special Occasion Real Estate Postcards

Where to find this postcard: VistaPrint

Where to find this postcard: Postcard Mania

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: LabCoat Agents

Best for: Generating new buyer and seller leads
When to send: Special occasions, up to once a quarter

Special occasions are great times to connect with your entire sphere. Major holidays are awesome opportunities for communication, but don’t forget important but overlooked milestones like back-to-school, daylight savings, or Earth Day. Your clients will likely identify with these relatively universal themes and seasons.

Do your best to time the delivery of a piece of mail like this for maximum effectiveness. For instance, a daylight savings reminder won’t do any good if it arrives two weeks early and certainly won’t work if it arrives late. Make your message positive and concise, and include an invitation to connect as well.

16. Special Event Calendar Real Estate Postcards

Where to find this postcard: ProspectsPLUS!

Where to find this postcard: Canva

Best for: Generating new seller leads
When to send: Once or twice a year

Take advantage of your local area’s major events by creating a calendar of can’t-miss happenings that you can send out to all your contacts once a year. Major sporting events, concerts, local festivals—even school calendars can be permanent fridge additions, along with your name, face, contact information, and a call to action.

Special event postcards are great because your consistency breeds effectiveness. If someone gets the football schedule from you one year, they’re more likely to accept it and make it a fixture in their kitchen again and again. Just make sure you pick a theme that is timely and appeals to a broad audience.

Must-Have Design Elements for Your Postcards

• Big, bold imagery: The postcard is a visual medium, and even if your message is delivered in the text, you need to catch your recipient’s eye as your postcard is pulled from the mailbox.
• Headshot: Similarly, a postcard’s primary image is so important, and including your headshot is important too. Make sure you leave no doubt who is behind the message that your audience is enjoying.
• Relevant contact information: The response rate on your postcard is guaranteed to be zero if you don’t include ways that people can reach out to you. Name, phone number, and email at a minimum.
• A call to action: What do you want the audience of your mailer to DO after they have read your message? Make sure you direct your audience, whether to call you to discuss home prices or put the football game schedule on the fridge.
• Brokerage information: Many states require a return address for unsolicited mail pieces, and in the case of real estate-related marketing, your brokerage information. Make sure you include your brokerage name and address.

Don’t Forget About NAR’s Disclaimer

The National Association of REALTORS (NAR) Code of Ethics prohibits the solicitation of business from buyers or sellers already exclusively represented by a Realtor. 

When sending out larger mail pieces, you may inadvertently mail to addresses currently on the market or to buyers already represented by an agent. To avoid the headaches of potential ethics complaints, include the following somewhere on your postcard (we suggest in very fine print):

copy to clipboard

“If your property is currently listed with a Realtor and/or you are currently represented exclusively as a buyer by a Realtor, please disregard this notice. It is not our intention to solicit the offerings of other Brokers.”

Create Your Own Real Estate Postcards

Real estate postcards are powerful tools for marketing, brand development, and lead generation. While you won’t find any top producers out there that rely SOLELY on postcards to get the word out about their business, postcards are still impactful—especially if you’re purposeful and strategic about deploying them.

If you’re looking for an excellent resource for designing, printing, and sending postcards, check out ProspectsPLUS!. They can help get your postcard strategy in motion with professional and affordable direct mail services.

Visit ProspectsPLUS!

The post Top 5 Real Estate Postcards Providers + Postcards That Actually Work appeared first on The Close.

Although all Realtors think they’re natural-born salespeople, the cold hard truth is that most Realtors struggle with copywriting. That’s why today, I am giving you my seven real estate copywriting rules that professional writers swear by. As a professional writer, I can tell you from experience that these rules are a game-changer for writing persuasive copy.

As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes.

Download 723 Descriptive Real Estate Words

1. Transform Features Into Benefits

The easiest way to get someone to act is to appeal to their emotional needs or desires. Studies show that most people use emotional arguments to persuade others without even realizing it. When it comes to persuasion, one good emotional argument is worth a thousand facts.

The only problem is that your listings don’t come with ready-made emotional arguments to persuade a buyer to attend your open house. Instead, you get a list of features. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. Here’s how to do it:

First, list all of the features of your subject matter. It could be a listing, an email newsletter, or even your brokerage or personal brand. Next, determine a benefit of each feature—one that appeals to emotional needs or desires. For example, let’s say one feature of your newest listing is that it’s close to major highways. Here are a few ways we can break that down into benefits that appeal to emotion:

Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. Do this for all the best features of your listing, and you’ll have a good rough outline for your copy.

2. Start With a Pain Point, Then Offer Your Solution

If you’ve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isn’t enough. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. 

This is why most good copywriters start their copy by acknowledging a pain point for their readers before even thinking about presenting their solution to that pain point. Good copy should get your reader to nod along as they read and say to themselves, “This person gets me!” Once you’ve built that bond, then you come in with your pitch. 

For example, let’s say you’re writing copy for a landing page to get people to sign up for your email newsletter about off-market listings. Here’s how your copy might sound if you focus on your solution without acknowledging your readers’ pain point first:

Now here’s how your copy sounds when you start by acknowledging their pain point first.

Notice the difference?

3. Write Without Fear, Edit Without Mercy

Every good Realtor knows that the money is in the follow-up. How you got your lead into your customer relationship manager (CRM) doesn’t matter at the closing table. The same is true for copywriting. How you start is way less important than where you finish. This is why all good copywriters write without fear and edit without mercy. Here’s how to do it: 

Take your list of benefits and just start writing. No judgment, no editing. Just write. Once you have something down on paper, start editing. For now, don’t worry about grammar or spelling—you can fix that later. Just focus on your goal. Does your copy appeal to your reader’s emotions? Does it address a pain point and offer a solution? If it doesn’t, edit until it does. 

If you’re lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. Is that garden “nice” or is it a “lush oasis”? 

If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here:

4. Write at Least 3 Versions of Your Headline or Subject Line

If you’re writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. Here’s why: If your title doesn’t draw them in, they will never read the rest of your copy. Your email could reveal the location of the fountain of youth, but if your subject line isn’t persuasive enough to get people to click, no one will ever read it! 

If you have a hard time coming up with three different versions of your headline, try some of these common headline formulas:

FOMO Headlines (Fear of Missing Out)

• XX Homes Just Sold for $XXXXX Over Ask in [your farm area]!
• Here Are XX Market Indicators That Show Prices Will Explode in [your farm areas]
• Owner Says to Sell Yesterday!

Ask a Scary Question Headlines

• Are We Heading for a Recession? 
• Are You Ready to Sell Before Interest Rates Rise? 
• When Will the Housing Bubble Pop in [your farm area]?

Expert Advice Headlines

• When XX Economists Think Interest Rates are Going WAY Up
• X Home Stagers Reveal the Best Affordable Couches 
• A Lawyer Answers Your Most Common Real Estate Questions

Curiosity-building Headlines

• Experts Say Painting Your Home This Color Will Help It Sell Faster & for More $$$
• Zillow Research Says This Month Is the Best Time to Sell
• The XX Home Renovations That Have the Best ROI

  Pro Tip

Write & edit your copy first, and then work on your title.

Writing great titles can quickly drain your creative energy. You might find it helpful to write and edit your copy first, and then tackle your title. As an added benefit, if your copy changes direction as you write it, you won’t be stuck with a headline that no longer fits.

5. Writer Like Ernest & Albert

If you want people to read what you have to say, your copy needs to go down like ice cream. That means simple words, short sentences, and getting to the point as quickly as possible. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. The best writers can do it in six words. 

  Pro Tip

Discuss complex issues or write one-liners on Twitter. Your followers will give you instant feedback.

Want to learn to get right to the point without sacrificing emotion? Try discussing complex issues or writing one-liner jokes for your Twitter audience. If you already have followers you’ll get instant feedback on your writing.

Still stuck? Might be time to call in the experts. You can hire an experienced and talented real estate copywriter in Fiverr starting at just five bucks.

Visit Fiverr

6. Read Your Copy Out Loud

After you edit your copy, the next step is to edit for style. This is where even great writers stumble. Editing for style is hard. Like, really hard. You can spend hours editing your copy and end up with something that’s worse than what you started with. 

Luckily, there is a trick that professional copywriters use to make editing for style easier: Read your copy out loud. Is it easy to read or did you stumble with some words or sentences? If it’s hard for you to read out loud, chances are it’s even harder for your reader to hear in their head as they read. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream.

7. A/B Test Whenever You Can

One of the coolest things about writing copy in 2022 is that you have access to tools that would have cost tens of thousands of dollars even 15 years ago. One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. 

In the digital marketing world, this is called A/B testing and it’s as close to a scientific study of how good your copy is as you can get. Remember the three headlines or subject lines I had you write in tip four? Now’s your chance to see which one actually makes your reader take action. 

If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. Mailchimp and LionDesk both have easy-to-use A/B testing features for email campaigns. If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce.

Over to You

Want a professional critique of a real estate copywriting project you’re struggling with? Sign up for our email list and I will personally critique your copy for you. All you need to do is sign up and forward the first email you get to me at emile@theclose.com, and I’ll help you with your copy for free.

The post 7 Real Estate Copywriting Rules Professional Writers Swear by appeared first on The Close.

We’ve pulled together a list of our top seven providers of real estate flyer templates. Together, they offer hundreds of well-designed options for you to choose from, and we’ve highlighted our 27 favorite real estate flyer templates.

If you’ve got a project that just can’t wait, we’ve got three custom real estate flyer templates (Open House, New Listing, Price Reduction) that you can download exclusively at The Close and start editing immediately. Click below to get yours today!

Get Your Real Estate Flyer Templates

Top 7 Real Estate Flyer Template Providers

Real Estate Flyer Template Provider	Best For
Lab Coat Agents	Stylish real estate flyer templates that integrate perfectly with your personal branding
Coffee & Contracts	A great source for new, print-ready flyer templates that coordinate perfectly with your social media marketing
ProspectsPLUS!	Multi-format flyers and an optional mailing service to deliver your flyers directly to your prospects
Vistaprint	Ultimate design control over everything including size, paper stock, and more
Canva	A collection of free to design, download, and print flyers, easily shareable with your team or brokerage
Adobe Spark	Anyone who uses Adobe InDesign or Photoshop on a weekly basis
The Close	Anyone looking for three, exclusive real estate flyer templates they can use right away

Just Listed Real Estate Flyer Templates

Got a property about to hit the market? Promote it with “Just Listed” real estate flyers. These can go in your office, your car, at the open house, and if you’re really smart, at other open houses you’re hosting to distribute to home shoppers who haven’t yet found the perfect home.

1. Bright & Modern ‘Just Listed’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: This flyer gives you plenty of room for a listing description, beautiful photos, and, of course, all your contact information. Make sure you’ve got high-quality listing photos for this template to show off your new listing’s appeal effectively.

Customize This Template

2. Sophisticated ‘Just Listed’ Real Estate Flyer Template

Created By: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)
Details: This new listing flyer feels like a page out of a fashion magazine. Its elegant use of white space, typography, and the arrangement of the photos are very attractive. This a flyer your sellers can be proud of and one that’s instantly attractive to buyers.

Customize This Template

3. ‘QR Code – Just Listed’ Real Estate Flyer Template

Created By: Vistaprint
Size: 3.75” x 8.25”
Cost: Free to design, flyers printed for as low as five cents each
Details: If you’re using a QR code strategy, make sure you’ve got a spot on your real estate flyers to promote your landing pages. This two-sided flyer template from Vistaprint prominently displays a QR code while providing plenty of information for an interested buyer to review.

Customize This Template

4. ‘Just Listed + Open House’ Combo Real Estate Flyer Template

Created By: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each
Details: This template uses a layout that features bold images and prominently displays your text. It’s perfect for announcing a new listing to the neighborhood, trumpeting your latest sale, or driving traffic to your next event.

Customize This Template

5. ‘Urban Living New Listing’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: Smart real estate marketers have more than one new listing real estate flyer template in their toolbox because they know every property’s feel and aesthetic is different. This particular design is excellent for an urban space, somewhere with lots of natural light and nice warm wood, but would work for residential listings of just about any sort.

Customize This Template

6. ‘Minimalist New Listing’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’ve got a property whose photos speak volumes, the best thing you can do is let the pictures do the talking. This template does that perfectly with a focus on visuals over the copy. Remember, you always want anyone viewing your flyer to be able to reach out to you with any questions, so consider making this flyer two-sided by putting your contact information and some basic property information on the back.

Customize This Template

7. ‘Modern Two-sided’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: Sometimes, a single-sided flyer doesn’t allow you to share all that you want about a property. Opt for two-sided flyers that don’t overwhelm your reader. You’ll have plenty of space for well-chosen photographs, enough information to get a buyer interested, and a layout that’s easy to read. Use this flyer for a mid-century modern listing or a beachfront getaway.

Customize This Template

8. The Close Exclusive ‘Conversation Starter’ Real Estate Flyer Template

Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’ve got a new listing hitting the market, choose this flyer to generate chatter among the buyers (and, of course, the buyer agents) in your community. Use the ample space to highlight some great photos, a little bit of listing information, and, of course, your contact info. Get the most out of this flyer by printing up a handful of them every time you list a new property for sale and dropping one at the office of the top 10 buyers’ agents in your market.

Customize This Template

Just Sold Real Estate Flyer Templates

As our good friend and resident real estate coach Sean Moudry is fond of telling us, some of the most effective real estate marketing you can do is provide evidence of your own success, and real estate flyers that highlight a property that has recently sold is a great way to do it. Here are two of our favorite templates you can start using today.

9. Modern ‘Just Sold’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: This classy, modern flyer communicates the most crucial information and a strong message: THIS PROPERTY SOLD. Who sold it? You. Your neighborhood’s go-to expert realtor. We recommend circle-prospecting after a successful closing. Knock on doors in your neighborhood instead of mailing postcards and tout your success in-person, using this flyer.

Customize This Template

10. Two-sided ‘Just Sold’ Real Estate Flyer Template

Created By: Vistaprint
Size: 11” x 8 ½”
Cost: Free to design, flyers printed for as low as five cents each
Details: When you want to show off the caliber of your listings and marketing skills, go with a two-sided Just Sold real estate flyer template. Leverage the added space to demonstrate your excellent work in getting the property sale across the finish line for your client.

Customize This Template

Open House Real Estate Flyer Templates

A real estate open house is a fantastic way to get lots of potential buyers through your listing in a single day, as well as a great opportunity to get in front of a large number of unrepresented buyers. Whether you’re working an open house to try to sell a home or pick up new buyers, marketing your event using the right real estate flyers is critical. Here are some of our favorites.

[Related article: 5 Free Open House Sign-In Sheets to Try Weekend + PDF Template]

11. Super-sleek ‘Open House’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: We love the modern design, typeface, and layout of this real estate flyer template. Make this elegant template your go-to choice for high-end listings or property in trendy, up-and-coming neighborhoods.

Customize This Template

12. Co-listed ‘Open House’ Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: Whether you’re sharing a listing with another agent or just sharing open house duties, creating a flyer with space for two agents eliminates duplicate marketing material and presents a unified message of service to any potential buyers.

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13. Traditional ‘Open House’ Real Estate Flyer Template

Created By: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each
Details: Perfect for events, the vertical display of photos in this flexible real estate flyer is ideal for highlighting multiple features in your listing. Its large contact information area makes it easy for those visiting your open house to find your phone number when they’re ready to make an offer.

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14. Two-sided ‘Open House’ Real Estate Flyer Template

Created By: Canva
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’re tired of the same old open house invitations, mix it up a little bit with a two-sider that focuses on style and community.

If you frequently market listings within developments, planned communities, or buildings with multiple homes for sale, this fantastic open house flyer template is essential for your toolkit. Your potential buyers are considering the community as much as they are considering the purchase of a specific home.

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15. ‘Open House’ Feedback Real Estate Flyer Template

Created By: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)
Details: Getting people to your open house or event is one thing, getting feedback from them (especially if that feedback can turn them into a lead for you) is something else. This feedback form is simple, straightforward, highly effective, and makes a great addition to your open house toolkit.

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16. Chic ‘Open House’ Real Estate Flyer Template

Created By: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When you’ve got a property whose reputation precedes it, especially in a hip and fashionable area of town, you don’t have to follow the traditional rules of property flyers. You can get more creative, highlight a smaller detail, and make the flyer an extension of the personality the owner of the new property would get from living there.

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17. Minimal ‘Open House’ Flyer

Created By: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download
Details: When style is a part of your personal branding as a real estate agent, the style of your marketing materials matters as much as the clothes you wear or the car you drive. Though this template is missing some key information (we’d definitely suggest you include your name, your brokerage (where required by law), and a headshot), the overall aesthetic of this template is great and can be easily adjusted to fit your personal style.

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18. The Close Exclusive Open House Real Estate Flyer Template

Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Details: This template is perfect for getting the word out about any upcoming events you have planned. Our favorite way to use this flyer is to affix a real estate flyer box to the yard sign of your new listing, then drop a few dozen of these flyers into it. This strategy is especially effective if your new listing is in a high foot traffic area.

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Specialized Real Estate Flyer Templates

Effective real estate flyers will do more than just promote your listings, sales, and open houses. We’ve got a collection of all sorts of real estate flyer templates for everything from networking events to market reports for specific neighborhoods (and everything in between).

19. Event Invitation Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: Members of your community are excited to get back out there and attend events again, and the real estate space is no exception. Make sure your invitations to these events are on-brand and stylish with this flyer.

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20. Vacation Property Management Real Estate Flyer Template

Created By: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download
Details: A real estate license enables you to do more than just buy and sell. As a licensed agent, you can also facilitate leases and act as a property manager. Property management is in significant demand right now thanks to the boom in vacation rentals. Use this flyer template to promote the properties under your control and fill up those vacant weekends.

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21. Testimonial Highlights Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59/month
Details: Upward of 80% of real estate buyers and sellers report that reviews are very important to them when deciding who they should list or purchase a home with. Highlight some of your best client reviews in this flyer and append it to the marketing collateral that you leave with prospects at meetings.

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22. Free Market Analysis Real Estate Flyer Template

Created By: Vistaprint
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as low as five cents each
Details: In a seller’s market, sometimes the most compelling message you can communicate to prospective listing clients is opportunity. Spark valuable conversations about home values in your area using this flyer that promotes your free, expertly executed comparative market analysis.

Customize This Template

23. Networking Event Real Estate Flyer Template

Created By: Vistaprint
Size: 3 ¾” x 8 ¼”
Cost: Free to design, flyers printed for as low as five cents each
Details: Building a referral base as a real estate agent is all about who you know. Because of this, many realtors actively seek out networking opportunities. If you want to go the extra mile at these events, don’t just bring business cards; bring flyers that tell more of your story and make you stand out among the crowd.

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24. Distressed Property Real Estate Flyer Template

Created By: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires Access to Lab Coat Agents Marketing Center, $59 / month
Details: When inventory in the real estate market is hard to come by real estate professionals need to get creative in how they are approaching sellers. Soliciting listings from distressed property owners is an effective approach that yields results. Many property owners are interested in the idea of selling but are worried their home would require too much work to get to market. Let them know with this flyer that they have opportunities right now with buyers in your community.

Customize This Template

25. Objection Handler Real Estate Flyer Template

Created By: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each
Details: If you’ve got a real estate farm area that is ripe for new listings but are having trouble getting homeowners to pull the trigger, this real estate flyer handles homesellers’ most common objections even before they voice them, and is an effective tool for getting your clients over the hump. By addressing the questions sellers should be asking their agents, you’re signaling that you’re ready for the tough conversations.

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26. Fall Home Maintenance Real Estate Flyer Template

Created By: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40 / month (annual plan)
Details: The change of season is a great time to do face-to-face prospecting. Many of the agents who report success with strategies like door-knocking say that the end of summer and start of fall comes with a ton of conversation opportunities you can use to engage your real estate farm area or anyone who happens to be a homeowner. This Fall Home Maintenance Checklist Flyer is a great leave-behind for anyone you’re talking to about their home.

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27. The Close Exclusive Neighborhood Expert Real Estate Flyer Template

Created By: The Close
Size: 8 ½” x 11”
Cost: Free to design and download
Details: The key to a successful real estate farming strategy is establishing yourself as the go-to expert for all things real estate in your chosen area of focus. This real estate flyer template is all about highlighting a specific community, what you know about it, and why you’re the perfect person to help when it comes time to buy or sell. Make sure to have this flyer with you whenever you’re door-knocking!

Customize This Template

Your Turn

We want to hear from you: how do you use real estate flyers? Where do you get the most out of this marketing resource? Tell us in the comments—let’s keep the conversation going.

The post 27 Real Estate Flyer Templates You Can Use to Boost Your GCI appeared first on The Close.

But, not just any real estate brochure will do. You want it to be stylish, provide a ton of value to the reader, and a clear call to action. We’ve compiled a list of the top four real estate brochure providers who, collectively, have hundreds of options you can choose from. We’ve also gathered 24 of our favorite examples for you to check out too.

If you’re looking for a real estate brochure template that you can start editing right away, print, and use at your events this weekend, The Close has you covered. Click below to access three free Close-exclusive real estate brochure templates.

Customize Your Free Real Estate Brochure Templates

Top 4 Real Estate Brochure Template Providers of 2022

Real Estate Brochure Template Provider	Best For
ProspectsPLUS! (Best Overall)	A large variety of different designs, formats, and options to mail your brochures directly to your prospects
Lab Coat Agents	Stylish brochure templates that will align perfectly with the rest of your branding
Vistaprint	Ultimate design flexibility
The Close	Free templates you can edit and download immediately

Featured Property Real Estate Brochure Templates

There’s a lot that goes into marketing a home for sale. Get the word out to your sphere using great email marketing, hosting successful open houses, and of course, using great marketing materials, including well-designed real estate brochures. Here are some of our favorite brochure templates you can use to promote your listings.

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Luxury Property Real Estate Brochure Templates

When you’ve got a high-end listing, you want to make sure all your marketing materials reflect its quality and character, not to mention meet your seller’s expectations. Some high-quality real estate brochures are a great way to do that.

When done correctly, many sellers will even ask for a brochure to keep as a souvenir of their time as the home’s owner. Here are some examples of excellent luxury property real estate brochures.

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Farming Real Estate Brochure Templates

Real estate farming is a marketing strategy where you focus on a single neighborhood or area of a market to position yourself as the area expert on all things real estate. In order to make this happen, you’ve got to deliver a steady stream of valuable information and strategy to the residents of that area. Real estate brochures are a great way to do that.

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Special Use Real Estate Brochure Templates

Even though they aren’t something you’ll use every day, having a stable of special use real estate brochures at your fingertips can mean the difference between having the right answer at just the right time and fumbling for exactly what you need to close a client. Here are some of our favorite real estate brochure templates for special occasion messages.

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Should You Use a Real Estate Brochure Box?

A real estate brochure box—often hung off a yard sign or on its own stand in front of the property—is a popular strategy for getting your real estate brochures in the hands of more people.

Some agents don’t like the real estate brochure box because they think it robs them of the opportunity to have that first interaction with a potential buyer. However, if your flyers are well-designed and have all your contact information on them, a real estate flyer box can be an excellent lead qualifier.

Amazon has some excellent real estate brochure box options, most under $20.

Bringing It All Together

Whether you’re mailing your brochures, handing them out at open houses, or keeping them in the office for sticky conversations, real estate brochures are a powerful marketing tool that can help you close more deals. Visit ProspectsPLUS! to start customizing your brochures today.

Visit ProspectsPLUS!

The post 24 Real Estate Brochure Templates That Will Make You Money appeared first on The Close.

For this article, we pulled together 17 of the best real estate prospecting letters to help you connect with buyers, FSBOs, newly divorced homeowners, expired listings, and more. Copy them, edit them to suit your needs, and send them to your farm area this month!

Download All 17 Prospecting Letter Templates

1. Divorce Prospecting Letter

Breakthrough Broker

 

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Dear Homeowner,

During a divorce, you’ll likely have many questions concerning what happens to your home, your current mortgage, and even your credit rating. At (company name), we are here to help educate you on all available options so you can take the proper steps in purchasing your next home. We will guide you through this process one step at a time, discuss your financial goals, and tackle the inevitable concerns and questions that will arise. We can provide a free consultation including a comparative market analysis of your home (CMA) to help give you the answers you need to make the best financial decision.

Below are some answers to frequently asked questions:

What happens to my current home?

If you and your spouse own a home, there are two main routes you can take to reach a solution. You can sell the home and split the proceeds or one person can “buy out” the other by refinancing the mortgage. Sitting down and discussing these options will help you get on the same page and minimize friction.

How does a divorce impact my credit score?

Unfortunately for many, divorce is a time of great financial hardship and credit challenges. Because you are responsible for the mortgage until it is paid in full or refinanced, it is imperative that you remain current on the monthly payments. We can discuss further whether refinancing or selling is a better option for your situation and come up with a plan for accomplishing your goals.

Can I buy a new home if I’m still listed on the previous mortgage?

Yes, but it’s sometimes difficult to purchase another home until your divorce is final. In most situations involving child support and alimony, the payments must be received for a specific time period before you can use it as qualifying income. If you are still listed as a co-borrower on the mortgage for the prior home, many mortgage programs will allow you to qualify while excluding that debt. We will connect you to an experienced lender who can give you the best advice for your unique situation.

Why work with (company name)?

We’ve navigated this process alongside many of our clients who have struggled with the same financial questions and stresses you are experiencing. We know that being properly educated on the intricacies of this process and being aware of your available options is the best way to minimize unnecessary confusion. Finally, we understand the emotional impact a situation like this has on someone and that you need an advocate, not a salesperson.

You have options regarding homeownership and we want to earn your trust. To learn more about how we can help, call us at (phone) or email us at (email).

Regards,

[Your Name]

Pro tip: When sending prospecting letters, you’ll need an easy way to manage your prospects’ contact information. An easy-to-use customer relationship manager (CRM) like Pipedrive lets you create visual pipelines for your prospects to nurture new leads and see how close they are to closing. Their pipeline makes it easy to keep track of conversations and outreach so you know when to follow up. You can try Pipedrive for free with a 14-day trial.

Visit Pipedrive

2. Expired Listing Letter

Real Estate Coach Borino, Expiredplus.com

 

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<today’s date>

Mrs. & Mrs. Smith
4140 Maple St.
Small Town, CA 90210

Dear Mr. and Mrs. Smith:

Just a note to say I’m sorry your house didn’t sell. Please don’t be too discouraged. As you can see, other homes in the neighborhood are selling and your neighbors are moving. Why not you? Don’t give up just because things didn’t work out the first time. Sometimes it happens. It’s not too late to get it done right. There are plenty of qualified buyers willing to pay a full market value for a nice home like yours. This could be you:

Talk is cheap, I know. You are probably overwhelmed by the calls and letters from all the sales people claiming “I know why your home didn’t sell,” and “I’m a specialist,” or “I have a marketing plan” … and on and on. It can be pretty annoying.

Bottom line: Before you re-list with another agent, have them submit legitimate results to you. In today’s market, the right agent with the right marketing tools and the right attitude makes all the difference.

If you’d like to ask me a few questions—no pressure, no hassle, no obligation—just a friendly conversation about your plans, please give me a call.

Sincerely,

Borino

RE/MAX Community Realty

P.S. You can reach me day or night at 800-573-8492 (cell).

3. New Agent Sphere Prospecting Letter

Sean Moudry, Close Contributor & Real Estate Coach at 16 Strategies

 

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Dear __________,

If you’re anything like me, chances are you’re only reading this letter out of sheer curiosity. After all, why would someone go through the trouble of writing a letter in 2022? What could possibly be so important that Facebook, Instagram, email, texting, and LinkedIn just aren’t good enough? Why did I go the extra mile here?

Simple. I think that big changes lead to big opportunities. Let’s start with the changes: Last month, after {years in previous industry}, I proudly joined {your brokerage or team}, one of the most respected and talented {brokerage or team} in {your farm area}.

Now for the opportunities. Here are some of the opportunities that having a personal real estate insider in {your farm area} can have for you that you might not have thought of:

• Integrity: I will answer any real estate questions you have with full transparency and honesty.
• Access: I can access information on any property you’re curious about, any time you need it.
• Accountability: Since we are personally connected, I have a financial and social obligation to work harder for you than any other agent in {your farm area}. But I don’t want you to hire me just because we are personally connected. I plan to earn your business.

If you have a few minutes this week, I would love to buy you a cup of coffee at {local coffee shop} to talk about the market and how I can help you achieve your real estate goals this quarter, this year, and for many years to come.

Sincerely,

[Your name]
[Your cell phone number and email address]
[Your position/title]
[Your company name and website]

4. Expired Listing Farming Letter Template

Michael Krisa, Agent Inner Circle

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Dear Frustrated Homeowner,

Does it seem like your home will never sell?

Few people truly understand the frustrations you face trying to sell your home. Perhaps you’re in between jobs and need to start renting. Or maybe you want to buy your next home, but you feel paralyzed because you need to sell this home first.

Maybe you’ve dropped your life savings into this home. And because of the lousy economy or unscrupulous people, you’re now trying to get your money out. The clock is ticking … and with each tick, you lose more and more of your hard-earned money.

My name is <<Your Name>>, and I am a REALTOR^® specializing in difficult-to-sell properties.

In Over <<10>> Years of Marketing “Hard-to-Sell” Properties, I’ve Learned a Few Things About Why YOUR Home Is NOT Selling …

Each home is different and has special problems that make selling it difficult. That’s why I created a special program for people like you. I call it my “Maximum Home Value Audit.” It’s FREE and there’s absolutely No Obligation Whatsoever to work with me or any other agent.

My audit will show you …

• How to get the absolute highest price the ___________market will pay for your home.
• The difference between functional and cosmetic issues with your home, and how easy-to-fix and inexpensive problems may be costing you thousands.
• How to “dress” your home to make it look like it’s worth thousands more (the way you live in a home and the way you sell a home are TWO VERY DIFFERENT THINGS!).
• I’ll inspect your home and property from top to bottom to reveal true problems affecting its successful sale: from specific condition issues, through lot sighting, home sighting, and location. Then, I’ll tell you how to minimize the impact of negative issues, and promote positive features so you can get the very most money for your home … and sell it NOW!

As you can see, because of my experience, my Maximum Home Value Audit is a much higher level of service than what you may have experienced before.

Selling “Hard-to-Sell” Homes Is My Specialty!

And unlike other agents who will tell you anything just to get your listing, I’ll show you EXACTLY what your home is worth with a reliable, real-world analysis. No fancy figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand format for you.

THERE’S MORE: In the process of reviewing your home’s sale potential, I’ll also tell you how to get your property out to the most people possible through the internet.

You Can Put an End to You Frustrations … Stop the Hemorrhaging Flow of Your Equity Down the Drain, and Get On With Your Life RIGHT NOW!

I know there’s a tendency to put this letter aside, or “think about it later.” But every minute you spend sitting on an unsold home is costing you money! And in today’s overcrowded market (with more listings than buyers), you need to know all the smart ways to advertise and show your home to get a fast, top dollar sale.

Right now, you can take advantage of my FREE, No Obligation “Maximum Home Value Audit” by simply picking up your phone and calling my Fast-Response Hotline at 222-2222.

You have thousands of dollars and valuable time to gain … and absolutely NOTHING to lose by calling now. I look forward to hearing from you!

Sincerely yours,

<<Elmer Escrow>>

P.S. Right now, you can end the frustrations of sitting on a home that simply won’t sell! You can stop flushing money down the drain with each passing day and get on with your life simply by taking advantage of my FREE, No Obligation “Maximum Home Value Audit.” So call my Fast-Response Hotline right now at 222-2222, and say goodbye to your old home … and hello to new freedom!

5. Preforeclosure Home Prospecting Letter

National Association of Realtors

 

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<Prospect name and address block>

Dear <name>,

As we emerge from the economic recession, many homeowners have still been left in challenging financial positions. Navigating the foreclosure process can prove stressful, and identifying alternatives to foreclosure is tricky.

My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in working with home sellers who are underwater on their mortgage, or are facing foreclosure. For many home sellers, foreclosure is a dark time in life. Through my work, I provide a much needed beacon of hope for my clients to lift out of such a crisis.

A short sale is one alternative to foreclosure. In a short sale, the homeowner, real estate professional, and lender work together to form an agreement to sell a home at current market value; this agreed-upon value is typically below the existing balance on the homeowner’s mortgage. The property is able to transfer hands to a new owner, removing the overhead and risk from the lender’s portfolio and relieving the existing homeowner of the burden of an underwater mortgage. The short sale process can prove challenging, stressful, and time-consuming; it requires persistence and dedication. As a specialist in short sales and foreclosures, I am well-versed in the ins-and-outs of this process, and knowledgeable about the ways to move such transactions to completion. My work allows my clients to realize the freedom they desire from the unwanted weight of an underwater mortgage.

If you or someone you know is facing foreclosure, please do not hesitate to contact me. I would be happy to help during this challenging time.

Best wishes,

<Contact block with name

RE license #

firm name

firm address

email, phone, and social media>

6. FSBO Solicitation Prospecting Letter

Bryant Tutas, Broker/Owner, Tutas Towne Realty, Inc.

 

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Greetings!

My name is xxxxxx and I am a REALTOR® with xxxxxxx. I specialize in the listing and selling of homes in your area.

While out previewing homes in your neighborhood, I noticed that you are marketing your house on your own. I’m sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a “neighborhood analysis” for you. This analysis will give you a good idea of what’s currently on the market and what has recently sold in your area. If this interests you, then give me a call and I will get one over to you.

Selling real estate can be very confusing and complex. I have good connections with mortgage brokers and title companies that can help you through this process. If you do find an interested buyer, give me a call, and I’ll connect you with the right people.

I also have an excellent “For Sale by Owner Help Kit” that offers tools and advice on selling your home. I’ll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner website at xxxxxxxx.

If I can be of any assistance, give me a call me on my direct line at (502) xxx-xxxx or via email at xxx@xxxx.com. You can reach me anytime between xxxx and xxxx. If you get a voice message, leave me a message and I will call you right back. I promise.

Make it a great day!!!

Your future REALTOR®,

7. Buyer’s Prospecting Letter

Ray Wood, Real Estate Agency Consultant, Co-founder, Jigglar

 

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A letter to property owners in (where buyer is looking)

Hello.

My name is (buyer’s first AND last name) and I’m looking to buy a property in your area.

We are particularly interested in your location because it’s not too far from the school our two children attend and is also a short commute for my wife to her place of work.

We are particularly interested in a family home with at least one garage. We would consider a fully renovated home or a property that needs updating and can make an immediate decision.

To help us with our purchase, we have secured the help of local agent, (your name).

(Your name) has our details and has given us his/her undertaking he/she will respond quickly to your message. You can contact him/her on (your mobile number)

By the way, if you’re not planning to sell anytime soon, but know someone who is, we would love to know more.

Many thanks for taking the time to read my message.

Kind regards,

(signature)

(Buyer’s first and last name)

P.S. I can assure you, this is a very genuine and immediate request. We have been looking to buy a home in your area for some time and are ready to pay a deposit, which is why we have retained (your name) to help. (Your name) has promised to respond quickly to your message and you can contact him/her on (your mobile number)

8. Expired Listing Letter for Luxury Markets

LUXVT’s, Upmarket Agent

 

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Dear INSERT SELLER’S NAME,

I’m sorry to see that your home at INSERT ADDRESS failed to sell when you listed it recently. I realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results. I believe my Luxury Home Marketing Program can generate more exposure and more excitement for your home than any other agent could achieve for you, leading to a top-dollar sale of your home. Please take a moment to review the five questions on the next page, and compare my program to any others you may be considering. It may mean a major difference in the results you get!

Sincerely,

YOUR NAME
YOUR COMPANY
YOUR PHONE
YOUR EMAIL

Page 2
INSERT YOUR NAME

The Marketing Difference

1. Has your home been advertised in national luxury media?
   My solution: Reach affluent buyers via exposure in The New York Times, Wall Street Journal, Robb Report, duPont Registry, and Mansions Global.
2. Has your home been exposed to international markets?
   My solution: Showcase your home with over 60 international ads in key investor markets throughout Asia, Europe, South America, and more.
3. Have you used Big Data to target likely buyers directly online?
   My solution: Target the right buyers based on location, interests, income, and lifestyle with paid social media advertising.
4. Has your home been showcased with its own dedicated, mobile responsive website and video?
   My solution: I’ll increase your mobile and web presence with your own responsive website and high-quality YouTube video.
5. Have you had detailed reporting at your fingertips?
   My solution: I’ll be able to track the activity of all our marketing efforts, including where we are getting the most views. This will help us to gauge the success of our efforts and allow us to tweak campaigns if necessary.

For a detailed Marketing Strategy tailored to your home,
please call me at INSERT YOUR PHONE
or email INSERT YOUR EMAIL.

9. Listing Solicitation—Out of Town Owner

Lone Star Luxury Homes

 

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Date ___________
Address ______________________

Dear __________________:

As you undoubtedly know, owning property that is located far away from you can be challenging. Problems tend to become magnified by distance and often lead to anxiety and frustration.

[1. Right now, we are experiencing an exceptional market. 2. Despite current market conditions, we are selling property.] I believe that we can sell your [three-bedroom home] in [Midvale Heights] at an attractive price. In fact, we would be happy to prepare, without obligation to you, a comparative market analysis to show you what you might expect to receive from a sale in the present market.

[1. I will be calling you in the next few days to ascertain your interest in selling your property. 2. Call me at [800-555-1111] if you would like more information about what we can do for you.]

Yours truly,

_____________________

P.S. If you have already listed your home for sale with another agent, please disregard this letter.

Enclosure: Card

10. Corporate Relocation Specialist Referral Letter Template

Sutton Realty

 

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<Prospect name and address block>

Dear <name>,

Thank you for supporting the local economy in <city/town/county> with your business.

My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in helping businesses with corporate relocation. My work has allowed me to help <dozens or many> of businesses successfully relocate employees into affordable housing, near <good public transit OR in walking neighborhoods OR with good schools and neighborhood amenities, and so on>.

I would be delighted to speak with you to discuss the current housing market in <city, state> and learn about your corporate relations needs. I hope to hear from you soon. <OR: I will follow up with a phone call to schedule a meeting next week>.

<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>

11. Low Inventory Alert: Sellers, Your Real Estate Market Has Arrived Letter

Carolyn Lowe, Consultant for Real Estate

 

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After a very long and complicated decline in the nationwide real estate market, I’m happy to confirm that our area is experiencing a healthy bounce back. In fact, favored neighborhoods are now considered to be a “seller’s market” and inventory is low. Your property is in a prime area to take advantage of the large numbers of buyers currently competing to purchase a home.

There are several reasons to consider selling in this market. First, the convenience of a quick sale always makes the process less burdensome. Equally appealing, buyers are seriously looking to purchase and they come prequalified for financing. Buyers are also more flexible about a closing date to accommodate the seller’s preferred timing. Of course, a well-priced property can generate multiple offers that will typically net the highest price for the seller. Perhaps this favorable real estate market fits your plans.

I follow [your neighborhood] real estate sales history closely. I’d like to offer you an opportunity to review the comparable sales data, which will give us a target price for your property. This preliminary step is typically most helpful in the decision-making process about selling. I’d be happy to confidentially meet with you to discuss the data and answer your questions. If you decide to sell, we can meet again to discuss specifics. I think you will be impressed with my marketing plan.

Thank you for taking the time to consider this letter. It’s always a pleasure to report good news to homeowners. I look forward to hearing from you. I can be reached on my cell at [xxx-xxx-xxxx] or by email at [agent email].

Sincerely:

[agent name]
[agent brokerage]

12. Expired Listing Prospecting Letter

Myrealestateletters.com

 

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Dear [NAME],

I noticed that you have previously placed your home on the market and that your listing expired without a successful sale. I would like to take a moment to introduce myself, as I would very much like to see that turned around for you.

As a [REALTOR®/AGENT/BROKER], I am very familiar with your area. I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property.

Of course, we all know that a successful sale requires a successful plan. I have a well-established base in your area and am prepared to sit down with you and share some things your previous agent may have missed.

Selling your home is one of the most important financial decisions you can make. Normally, one’s home is their most valuable asset. There are key ingredients in devising a marketing strategy that will help ensure that you receive the full financial potential available to you through the sale of your home. In addition, that same well-planned strategy can minimize the amount of time your home is on the market. The first key ingredient is to select the right [REALTOR®/AGENT/BROKER].

I would love to have the opportunity to sit down with you to present a marketing plan that I know will produce great results for you. Please contact me on my cellphone at [PHONE]. Having viewed your previous listing and your property, I am certain that you will be satisfied with the outcome of our meeting.

Sincerely,

[NAME]

[TITLE]

13. Open House Follow-up Prospecting Letter

National Association of Realtors

 

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<Client name and address block>

Hello <first name>,

It was a pleasure to meet you [and your family] today at the open house at [address].

Please feel free to contact me if you have any additional questions, or to set up a private showing. If you decide that this home does not meet your needs, I would also be happy to show you additional listings. I have worked as a REALTOR® in this area for [X months/years], and know this community well. I would love the opportunity to find the right home for you.

Thank you for your time and consideration.

Regards,

<first name>
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>

14. FRBO Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close

 

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<Landlord’s name and title>

Hi <Landlord’s name>,

I just came across your rental listing at <address of FRBO> and wanted to let you know that you could very easily double or triple your investment tomorrow by putting your property on the market.

In fact, my research shows that <type of property> homes like yours have gone up more than <percentage> in the last five years, but trends are indicating a slowdown on the horizon due to new development and new regulations that will kill investment values.

If you have a few minutes for a coffee sometime this week, I’d love to show you my research in detail. You might be surprised at what your multifamily home is worth in today’s market.

My cell is below. Please call me if you’d like to talk more.

Best regards,

<Your name>
<Your title>
<Your cell#>
<Your social media and website links>

15. Local Business Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close

 

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Hey <business owner’s name>,

I just wanted to let you know that my team and I are thoroughly impressed with the way your company has grown and become such an important fixture in <your community>. Congrats, building a brand that people actually care about isn’t easy.

That’s why I’m reaching out today. Our brand, <your team name>, has been working on creating engaging experiences for prospective homeowners at our open houses. We are averaging 50 people per open house, all of them interested in buying a home in <your community>.

We think adding your services would be an excellent way to welcome our open house guests as well as give you an opportunity to show off your <product they sell>.

What day this week works for a quick call or better yet, a coffee meeting at <local coffee house>?

Best regards,

<Your name>
<Your title>
<Your cell#>
<Your social media and website links>

16. Probate Prospecting Letter

Travis Lauchman, Rental Property Investor in Baltimore, Maryland

 

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[DATE]

[Name]

[Address]

[City, State ZIP]

Dear Mr./Mrs./Ms. [Last Name],

Please accept our sincerest condolences for the passing of [Decedent’s Name]. We wish you and your family stress-free peace in these difficult times.

We are contacting you because we understand that arrangements regarding the home at [Decedent’s Address] will eventually need to be made. As such, and when you are ready, it would be our pleasure to assist you with making these arrangements should the need arise.

[Company Name] is a small group of local property developers with a great deal of hometown pride. We have recently purchased a few homes in the [Decedent’s Neighborhood] neighborhood for cash. Unlike listing a property with a Realtor, which regularly takes months to sell, requires stacks of tedious paperwork, and accumulates Realtor commission fees, we can make a fair “as-is” cash offer and frequently settle in as little as one week.

If you are interested in a hassle-free offer, please give me a call at [phone] or email me at [email]. Additionally, if you do decide to market this home with a realtor, we can offer you a list of those we consider the most professional realtors in the area. Should you have any questions or be in need of any other assistance regarding this property, we will do our utmost to help or refer you to a reputable member of our strong local network.

Thank you in advance for your time.

Sincerely,

[Name]

[Position/Title]

[Company Name]

17. Experienced Agent Divorce Prospecting Letter

Sean Moudry, Close Contributor & Real Estate Coach at 16 Strategies

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Dear ____________,

Let’s face it. Buying or selling a home in {your local market} is hard. Add in the stress and confusion of a divorce, and it becomes 10 times harder. Hire a real estate agent who has never worked a divorce before, and it becomes 20 times harder. The good news is that it doesn’t have to be.

Throughout my {years in the industry} working as an agent in {your farm area}, I have helped dozens of clients smoothly navigate the tricky process of buying or selling a home after a divorce. Many of them have said that after their families, friends, and attorneys, they valued my help most of all. I’ve included {number} testimonials from former clients at the end of this letter.

My [years in real estate} of experience can help de-stress buying or selling after a divorce.

Here are a few things I’ve learned over the years to help make real estate transactions after a divorce close with as little stress as possible:

• Experience matters: New agents are often too hungry to close a deal to guide you through the process smoothly. They usually end up adding stress when they should be helping to reduce it. With [number of years in real estate], I have the experience you need.
• Integrity matters: Since you likely need to buy or sell quickly, many agents will rush you through the process—again, adding stress when they should be helping to reduce it.
• Skills > Empathy: While many agents offer empathy, I offer something far more valuable: the marketing, sales, and negotiation skills to de-stress your transaction as much as humanly possible.

If you would like to talk over your options for buying and selling real estate or just need some quick advice, you can text me 24/7 at {your cell phone number}.

Sincerely,

{Your name and title}
{Your cell phone number}
{Your website}

Testimonials

{include testimonials from former divorce clients here}

Over to You

Have a great real estate prospecting letter we missed? Let us know in the comments! Hungry for even more templates? Check out our 19 Best Real Estate Email Templates. Or, find more prospecting advice in our guide 15 Clever Real Estate Prospecting Ideas to Boost Your GCI.

The post 17 Best Real Estate Prospecting Letter Templates for 2022 appeared first on The Close.