Click on a category below to jump to descriptions and in-depth reviews of The Close’s top picks for the best real estate marketing tools of 2022:

Websites

Real Geeks

Cost: $299 per month
Learning curve: Low

One of the earliest providers of all-in-one IDX websites and customer relationship management (CRM) tools, Real Geeks offers agents, teams, and brokerages a true turnkey solution for their online marketing efforts. There are way, way too many features to list here, but you will get a gorgeous IDX website optimized for lead generation, a powerful CRM, a property valuation tool, SMS texting, market reports, and—yeah, way too much to list here.

Visit Real Geeks

[Related article: Real Geeks Review: An In-depth Look at Pricing & Features]

Propertybase

Cost: Starting at $89 per user, per month
Learning curve: Low

Originally Boston Logic, Propertybase is the professional real estate team’s secret weapon. They offer killer IDX websites with mapping features as well as an integrated CRM that is designed to help teams nurture leads long term and drive more referrals and business. If you already have a website, they offer a standalone CRM that was recently revamped to be even more effective at keeping teams organized and marketing like Fortune 500 companies.

Visit Propertybase

[Related article: Propertybase GO Review: The Next Generation of Real Estate CRM?]

DIY WordPress Website

Cost: Free to $5,000 and up
Learning curve: High

If you’re a bit more tech-savvy and want to get your hands dirty, then you might want to try your hand at building a WordPress website to show off your brand online. While WordPress is easy to use compared to building a site from scratch, the learning curve for non-tech-savvy agents is high. You’ll also need to pay to add features like IDX listings, which come standard with most real estate websites.

Visit WordPress

Related articles:

• How to Build an IDX Real Estate Website: The Ultimate Guide 2022
• The 6 Best Real Estate Website Builders of 2022
• 7 Web Design Tricks for Realtors to Get More Leads
• Real Trends Top 25 Real Estate Agents Websites RANKED

Placester

Cost: Starting at $80 per month
Learning curve: Medium

While they don’t offer a robust, integrated CRM, Placester is definitely worth considering for one reason: they make lovely websites. While there is some debate on whether or not your website needs to be beautiful to convert leads, there is no debate that an ugly site will hurt your brand. So if you already have a CRM you love, you can’t go wrong with a Placester website.

Visit Placester

[Related article: Placester Review + Video: Is It Really the Best Real Estate Website Builder?]

Social Media Tools

Artur’In

Cost: $199 to $399 per month ($300 setup fee waived for Close readers)
Learning curve: Low

One of the biggest problems agents have with social media is finding the time to post enough to stay relevant and feed the algorithms. Artur’In solves this problem by posting sticky, local real estate content to your social media channels for you. So instead of hunting for great content to post every morning, you can focus on creating high-value video content using Instagram Stories or Reels.

[Related article: Instagram Stories for Agents: 12 Easy Ways to Drive Engagement]

Visit Artur’in

PorchLyte

Cost: $47 per month
Learning curve: Low

Founded by Tracey Henning, a Realtor with 27 years of experience, PorchLyte offers agents social media posts, lead magnets, video scripts, blog posts, and training to put it all together into an unstoppable social media presence. She also runs an exclusive Facebook community to share referrals and swap social media strategies.

Close readers can claim 7 days of ready-to-go customizable social media templates from PorchLyte for free. 

Visit PorchLyte

Coffee & Contracts

Cost: $54 per month
Learning curve: Low

Another Realtor-founded company, Coffee & Contracts offers agents gorgeous and trendy templates for Instagram. Founder Haley Ingram calls it “Your $54-a-month Marketing Manager” and we couldn’t agree more. Hiring a social media manager who keeps up with the latest trends as Haley does would easily cost you 10 times what she charges. Assuming you could even find one!

Visit Coffee & Contracts

Hootsuite

Cost: $29 to $599 per month
Learning curve: Low

Hootsuite is the social media software that 800 of the Fortune 1000 companies trust to plan, create, and schedule their social media posts to maximize views and engagement. Hootsuite lets you store frequently used assets like images and logos so you can create and schedule social media content for multiple channels like Twitter, Facebook, Instagram, and more from one app.

Visit Hootsuite

Buffer

Cost: Free to $99 per month
Learning curve: Low

Like Hootsuite, Buffer also lets agents plan, create, and schedule social media posts. They also have a cool feature that lets you add the first comment to your Instagram posts to entice your followers to engage and include more info about your post. The best part is that, unlike Hootsuite, Buffer offers a limited free version that lets you manage three social accounts and schedule up to 10 posts. Most teams will probably opt to upgrade to the Pro plan for only $15 a month, though.

Visit Buffer

Tailwind

Cost: Free to $9.99 per month
Learning curve: Low

Spend lots of time on Pinterest or Instagram? Then an app like Tailwind is right up your alley. Tailwind lets you schedule social media posts for Pinterest and Instagram but also helps you discover key influencers to work with on Pinterest and trending hashtags to post with on Instagram. Even better, Tailwind has a free trial that lasts forever, so you can use a limited version of the app without paying a dime. Of course, if you want to upgrade, Tailwind is only $9.99 per channel, per month. So if you only want to use Tailwind for Instagram, you’re in luck.

Visit Tailwind

[Related article: 21 Real Estate Social Media Marketing Tips From Top Agents & Coaches]

Marketing-focused CRMs

Speaking of automating relationships, a great customer relationship management (CRM) tool can do just that but on an even higher level than your phone, albeit with a less personal touch. That said, you can use it to automate text messages and schedule phone calls, so there’s a pretty good argument that your CRM is even more important than your phone for marketing. Here are two killer CRMs for individual agents and teams.

LionDesk

Cost: $21 per month
Learning curve: Medium

LionDesk is a lightweight, affordable, and easy-to-use CRM that has everything you need to start organizing and automating your relationships, and with transaction management thrown in for good measure. Even better, you can get set up with LionDesk starting at just $21 per month—less than half what other CRM companies charge.

Visit LionDesk

[Related article: LionDesk Review: The New King of the Real Estate CRM Jungle?]

IXACT Contact

Cost: $33 per user, per month
Learning curve: Medium

When it comes to bang for your buck from a CRM with great marketing tools, IXACT Contact is hard to beat. For just $33 per month, IXACT Contact users get marketing extras like social media automation, a beautiful agent website, and an automated monthly e-newsletter. Agents even get “concierge” setup help and unlimited phone support to make sure they’re getting the best return on investment (ROI).

Click here to learn more and start your free five-week trial to check out this marketing-focused CRM.

Visit IXACT Contact

Related articles:

• The Best Real Estate CRM for 2022: In-depth Reviews & Pricing
• The 7 Best Free Real Estate CRMs of 2022

Community Engagement Tools

Parkbench

Cost: Varies by ZIP code
Learning curve: Low

When it comes to building relationships with local businesses that will get you tons of referrals, there’s only one game in town: Parkbench. Parkbench is the only real estate marketing tool that gives you a turnkey solution to building relationships and nurturing them to generate referrals.

[Related article: How Parkbench Helps Agents Drive Community Connections (Even During a Pandemic)]

Visit Parkbench

Graphic Design Tools

Lab Coat Agents Marketing Center

Cost: $59 per month
Learning curve: Low

LCA Marketing Center is like Canva on steroids. It gives you all the super-easy-to-use design tools Canva does but is only for real estate agents. That means you won’t have to struggle to force restaurant templates to work for your flyers. The designs are also top-notch and very professional-looking.

Visit Lab Coat Agents Marketing

Adobe Photoshop

Cost: $20.99 per month
Learning curve: High

Of course, if you want to get really serious, then Adobe Photoshop is a no-brainer. It is and has been the choice of every serious graphic design professional for more than 20 years now. Facing stiff competition from the likes of LCA Marketing Center and Canva, prices have gone down dramatically. The learning curve is high, though, so Photoshop will require an investment of time and effort to pay off.

Visit Adobe Photoshop

Canva

Cost: Free to $30 per month
Learning curve: Medium

Designed as a Photoshop replacement for the non-tech savvy, Canva is a must-have for agents who don’t have the time to learn Photoshop, or just want to create great-looking visual assets right away. It works a lot like Photoshop—the only difference is that it doesn’t offer nearly as many features. Instead, you get thousands of predesigned templates that you can customize and make your own.

Visit Canva

Kapwing

Cost: Free to $20 per month
Learning curve: Low

Have you ever wondered how we make all those hilarious memes (our mothers think they’re funny) that we share on social media? The answer is our secret meme-making weapon called Kapwing. Kapwing offers tons of meme templates that you can quickly and easily customize, as you can with Canva. Kapwing also lets you make and edit videos, add subtitles, add music to videos, and more.

Visit Kapwing

Unsplash

Cost: Free
Learning curve: Low

Venture capital-backed Unsplash is the best source for royalty-free images online. Full stop. This is where we get 99% of our stock photos for The Close. The only drawback is that the selection of images is limited compared to other sources. The quality is higher, though, so this should be your first choice for royalty-free photos.

Visit Unsplash

SEO Tools

Ahrefs

Cost: $99 per month
Learning curve: Medium

Over the past few years, Ahrefs has managed to wrestle the throne away from Moz and become the most accurate and most useful search engine optimization (SEO) tool on the market. It lets you take the guesswork out of deciding which articles to write by showing the keywords with the most traffic and the lowest difficulty to rank for. Don’t tell them I told you this, but you could theoretically pay for just one month and research your entire content runway for the year. If you’re more serious about SEO, then a monthly subscription makes more sense.

Visit Ahrefs

SEMrush

Cost: $83 per month
Learning curve: Medium

If you want to get serious about beating the competition, then SEMrush is an invaluable marketing tool. It lets you spy on the competition and figure out what keywords they’re ranking for, how much traffic they’re getting, and who is linking to them.

Visit SEMrush

Related articles:

• Real Estate SEO: 11 Tips to Dominate Local Search & Get Free Leads in 2022
• How to Use Real Estate Keywords to Get More Leads From Google

SMS Marketing Tools

SlickText

Cost: Free to $139 per month
Learning curve: Low

SlickText lets agents send bulk text messages for new listings or open house details, schedule texts, add pictures, and set up opt-in text messaging lists to increase engagement automatically. If you start using SlickText to market to your clients and sphere, be ready to give your thumbs a workout.

Visit SlickText

EZ Texting

Cost: $39 to $119 per month
Learning curve: Low

EZ Texting lets real estate agents build SMS lists that people can subscribe to by texting a keyword to their numbers. You can also use EZ Texting to create SMS polls, drip campaigns, and more.

Visit EZ Texting

Video Production Tools

If we have to explain why video is a crucial real estate marketing tool in 2022, you might just be living on another planet. Video is no longer a bonus—it’s increasingly the primary way your leads will interact with your brand.

Rode VideoMicro

Cost: $59
Learning curve: Low

This tiny little video microphone will make your videos sound professional instead of crummy. Sound is even more important than image quality when it comes to video production. After all, your audience isn’t watching your videos to see what you look like. They want to hear what you have to say. If you buy anything to improve your videos, this should be it.

Visit Rode VideoMicro

Lumen5

Cost: Free to $149 per month
Learning curve: Medium

Lumen5 is the easy way to make professional-looking explainer videos with text, stock video, and more. Lumen5 has templates for social media as well as prosumer-level tools to help you create videos that look like they came from a Hollywood studio.

Visit Lumen5

Animoto

Cost: Free to $15 per month
Learning curve: Medium

Animoto is a drag-and-drop video editor that is designed for small businesses. It’s easy to use and gets you slick, professional-looking results without the hassle. Perfect for making quick listing videos, promotional videos, or anything else you want to make that needs to look and sound great.

[Related article: 11 Real Estate Videos Smart Agents Are Using + Examples]

Visit Animoto

Over to You

Are you using a killer real estate agent marketing tool we forgot? Let us know in the comments or join our Facebook Mastermind Group here.

The post 25 Real Estate Marketing Tools Every Agent Needs for 2022 (+ Reviews & Pricing) appeared first on The Close.

Is Chime right for you and your real estate business? In this review, we’ll dive into what Chime is, what it does well, and how much it costs, and also make a recommendation for precisely who would (and wouldn’t) benefit from Chime.

The Close Recommendation

If you’re looking to increase your productivity while decreasing the number of tools you use each day, you should consider Chime. Chime provides a comprehensive way to gather leads, convert them into clients, manage them through a transaction, and activate them as referral sources (and repeat clients). Yes, this system has a premium price tag, but in our opinion, the return on an investment from the Chime platform can be substantial.

And since Chime is designed to scale with your business, it’s a solution that will likely serve you throughout your career—whether you’re a single agent, running a team, or operating a brokerage.

Visit Chime

While our overall review of Chime is positive, it’s not a tool for everyone. Here’s a breakdown of who Chime is (and isn’t) a good fit for:

Chime Works Well For:

• Agents with a growing business that they’re willing to invest in. If you’ve got a budget and a business plan that incorporates paid lead generation, referral nurturing, farming, and more, the Chime option is a good one for you.
• Teams who are looking to take their lead generation, distribution, management, and nurturing to the next level. Teams who use Chime have access to advanced analytics, reporting, transaction management, and forecasting tools—all essential for building your real estate empire.
• Brokerages that are looking for a top-down solution to managing all agent operations from a single dashboard. Brokers using Chime also have access to Inside Sales Agents (ISAs), a brokerage website, and websites to offer your agents. You’ll also get 50 hours of dedicated technical support every month.

Chime May Not Be Ideal For:

• Agents who have a tight budget or part-time real estate professionals who don’t have the time to commit to learning the Chime system and using the tools provided.
• Teams who are still sorting out their structure and lead distribution strategies, and don’t have hours set aside each week to review reporting and analytics. Chime provides a lot of data on the performance of your marketing, your individual agents, and your team as a whole. If you don’t have the bandwidth to use this data, this likely isn’t the platform for your team.
• Brokerages that aren’t interested in offering any sort of leads to their agents. A large part of Chime’s value to large teams and brokerages is their ability to integrate their lead generation with their customer relationship manager (CRM). If you don’t plan on offering leads to your brokerage, the value of Chime for your business likely won’t match the price.

How Much Does Chime Cost & What Do You Get?

Chime offers multiple packages, add-ons, and discounts based on the combination of services you choose. The base price of Chime starts with the package you select. Those options are:

Chime Base Package Pricing

(Updated September 2021)

How Do These Packages Differ?

Each Chime package comes with their CRM, a customer-facing website, and access to their lead generation tools. But not all Chime packages are created equal. Here’s what users can expect in terms of features from each of Chime’s three packages:

Foundation Platform Features

Business Platform Features

Enterprise Platform Features

Chime Optional Add-on Pricing

After choosing a Chime base package, you can begin adding on optional services. Here’s a breakdown of your many options (prices updated in September 2021).

Facebook Ad Management

Google Pay-per-Click (PPC) Ad Management

Text Message Marketing

Phone Dialer

Premium Professional Services

Breaking Down Chime’s Most Important Features

Chime’s services can be divided into three basic categories: CRM, website, and marketing. Let’s look at a couple of the most important features in each of these categories to better understand how they could help improve your real estate business.

CRM

Chime’s CRM is all about finding the most efficient ways of achieving your goals. The tools available to Realtors here include automatic lead scoring and analysis. Plus, you’ll get “smart suggestions” from Chime on the most effective way to communicate with your leads based on how they’ve responded in the past. Some other powerful Chime CRM features include:

• Lots of automated marketing options, including email and SMS texting
• A built-in power dialer (up to three lines available)
• An available artificial intelligence (AI) chatbot to automatically respond to inquiries from your website
• Built-in transaction management
• Dynamic lead distribution based on team member performance
• A native mobile app
• Hundreds of available integrations with companies like Zillow, Gmail, BombBomb, and more

Website

Chime’s websites are easy to use, all IDX-enabled, and if we can be so bold, damn pretty to look at. But, the Chime website’s most powerful feature is its direct integration with the Chime CRM. When visitors come to your Chime website and complete a lead form, they’re automatically added to your CRM.

After that, nearly every move they make on your site, including the number of properties viewed, searches made, even the number of visits made daily, are logged and factored into the Chime lead scoring system—allowing you to better prioritize who you reach out to first, based on their website activity.

Some other Chime website features of note include:

• In-depth neighborhood data, including demographics, turnover and absorption rates, and more
• Advanced school district search capability
• Excellent landing page options, including Home Valuation, Mortgage Calculators, Showing Requests, and more
• An easy-to-use site editor that makes keeping your website updated easy, even without coding knowledge and experience

Marketing

Their online lead generation strategy powers the Chime marketing engine. Relying heavily on the “ad agency approach” used by other lead gen companies like BoldLeads and Real Geeks, Chime steps it up a notch by doing two things differently:

1. They’ve integrated Facebook’s Lead Forms into their campaigns, allowing leads to convert without ever leaving the social media platform.
2. They use a retargeting strategy to create ads for properties an unconverted prospect viewed on your website to encourage them to give their lead information.

These power-ups, paired with direct integration with the Chime CRM, make this a highly effective lead generation and conversion strategy. Apart from this, some other marketing tools available from Chime include:

• Branding advertisements you can deliver to your ZIP code or your sphere of influence based on custom lists generated by the Chime CRM
• Direct mail options that will automate your circle prospecting and real estate farming

A Day in the Life of a Chime User: Video Walk-through

Where Chime Could Improve

Chime has many things going for it, but like most things, it isn’t perfect.

For starters, Chime is expensive. While we believe that Chime’s return on investment potential is very high, there are going to be some real estate professionals who won’t even get in the door because they simply can’t afford the base price. It would be nice to have some sort of express version of Chime for realtors operating on a leaner budget.

Secondly, Chime is so incredibly feature-rich, sometimes it’s difficult to know exactly where to start your day in terms of how you’re using the system. We found ourselves experiencing option-overload when exploring our demo account. Though a regular Chime user would likely develop a daily rhythm on how they use the platform, there isn’t a clear, prioritized, “do-this-first” sort of direction.

Interested in some alternatives to Chime? Check out our review of Propertybase (the CRM competitor most similar to Chime) or LionDesk (an affordable, all-around workhorse CRM).

Bottom Line

Chime has successfully developed a platform that consolidates your CRM, website, and lead generation efforts into a single interface. They offer a ton of shortcuts toward a productive, profitable business and provide the data and analytics to measure your success and set better goals.

Chime is definitely an investment, one whose efficacy has to be measured over the long run. Still, if you have the budget and the attention bandwidth to invest in Chime, this is a system that will benefit your business.

Visit Chime

The post Is Chime the All-in-One Solution the Real Estate Business Has Been Waiting For? appeared first on The Close.

Whether you need a comprehensive, enterprise-wide strategy or simply some focused attention paid to your social media, video content, or print marketing, we’ll help you pinpoint the right real estate marketing company to meet your specific needs and goals. Here are our top picks.

7 Best Real Estate Marketing Companies

Note: In order to be considered for our list of best real estate marketing companies, candidates must offer services exclusively to the real estate industry or have a particular suite of offerings just for real estate pros.

Whether you’re looking for a comprehensive VIP experience or someone to fill in the gaps where you’re not as strong, there are real estate marketing companies for everyone on our list. Take our quiz to find out exactly which of these options will best fit your needs.

Best Overall Real Estate Marketing Company: Artur’In

Why Artur’In Made Our List: Hiring Artur’In is like hiring a full-blown digital marketing manager for your real estate business. They cover your entire digital presence, including social media, your website’s search engine visibility, online reviews, and paid media like Facebook and Google ads. They even offer content creation for your newsletter, your blog, and posts to the social media networks where your clients, prospects, and community are active.

Artur’In Pricing & Features at a Glance

• Basic ($199 / month): The Basic plan includes crafting and posting weekly social media content, a monthly newsletter and blog, management of your Google My Business page, and various other perks, including reputation management and access to the Artur’In analytics dashboard.
• Standard ($299 / month): With the Standard package, you get all the perks of the Basic package, plus you unlock access to the Boost’ln product, which is the Artur’In lead generation suite. Boost’ln develops, implements, and manages paid media campaigns, allowing you to grow your reach beyond your known contacts and sphere of influence.
• Premium ($399 / month): With the Premium option, you get everything from the Basic and Standard packages, plus monthly professional photo and video shoots to use for yourself, your clients, or your listings.

*Note: For a limited time, Close readers can save $300 with a waived Artur’In setup fee.

Examples of Artur’In Work

Is Artur’In Right for Your Business?

If you’re looking for an end-to-end solution, Artur’In is a strong first choice. No other provider on our list offers as many services across the spectrum of real estate marketing. For agents who don’t have time to create and manage their own marketing strategy, Artur’In is the solution.

Get Started With Artur’In

Best Real Estate Social Media Marketing Company: Coffee & Contracts

Why Coffee & Contracts Made Our List: Coffee & Contracts (C&C) is a real estate marketing company that provides a comprehensive roadmap to real estate social media success (and the tools to get you there). We’re drawn to this company and its approach because all the tools, resources, templates, and strategies from Coffee & Contracts feel like they were developed by realtors instead of by academic marketers with no real estate experience.

C&C is an intuitive experience for real estate pros because Haley Ingram, founder of Coffee & Contracts, was a licensed Realtor in the state of Florida. She got big returns on her investment in high-quality social media and realized through conversations with colleagues that her fellow agents struggled with social content and overall strategy. So, she shifted focus and began training other agents. She’s taken her proven formula for success and translated it into what is now Coffee & Contracts.

Coffee & Contracts doesn’t execute your social media marketing for you. Instead, it gives you the tools, templates, content calendars, and savvy strategy to guide you to do it with excellence.

Coffee & Contracts Pricing & Features at a Glance

Access to the Coffee & Contracts tools requires a membership. The membership rate is $54 / month or $480 / year. Membership gives you access to the C&C dashboard, where you get to things like:

• Content calendars and social media strategies for all the major platforms
• Post templates for Instagram, Facebook, Twitter, TikTok, and more
• Video templates for Instagram Stories, Facebook Reels, TikTok, YouTube, and more
• A searchable database of content by type (e.g., social content about celebrating a recently closed sale)
• A large collection of marketing collateral like open house flyers, buyer or seller checklists, and more

Examples of Coffee & Contracts Work

 

Is Coffee & Contracts Right for Your Business?

If you’ve got the time and the motivation but lack the experience and inspiration, Coffee & Contracts is a real estate marketing company that’s going to take your social media to the next level.

With an impressive collection of post templates, content calendars, strategy guides, and platform best practices available to members, Coffee & Contracts users will never find themselves saying “I don’t know what to post on social media.”

Visit Coffee & Contracts

Best Real Estate Marketing Company for Flexible Service Options: Chatter Buzz

Why Chatter Buzz Made Our List: Trusted by major regional brokerages like Wiechert, Olde Town Brokers, and The Driftwood Group, Chatter Buzz is an online marketing agency with a dedicated real estate-focused team and a ton of experience in the field. They offer everything from web design to content marketing to video production, and the list of their services continues to grow.

The Chatter Buzz “point system” allows clients to choose from a menu of different marketing functions every month. Since you can choose to apply your points to something different each month, you’re always getting help exactly where you need it, even as your needs change and evolve.

Chatter Buzz Pricing & Services at a Glance

Chatter Buzz employs a unique point pricing model that is based on deliverables, not on hourly billing rates. Their three packages’ tiers of points that can be used toward a la carte services, plus a range of strategy, support, campaign performance monitoring and measurement.

• Basic Package ($5,000 / month): 35 digital marketing points per month (typically enough for two to three tasks), a monthly traffic digital marketing PlayBook and campaign performance scorecard, dedicated Chatter Buzz account team, and an online campaign management center.
• Growth Package ($10,000 / month): 74 campaign points per month (typically enough for four to five tasks), a monthly traffic and conversion-focused digital marketing PlayBook, campaign performance scorecard, dedicated Chatter Buzz account team, and an online campaign management center.
• Pro Package ($20,000 / month): 154 digital marketing service points per month (typically enough for six to eight tasks), integrated marketing plan and campaign performance scorecard, a dedicated Chatter Buzz account team, and an online campaign management center. Also included are add-on features at no extra cost, such as media monitoring alerts, heat map and video user interface (UI) / user experience (UX) tracking on your website, online reputation monitoring, advanced analytics and analysis, and a vanity call tracking system.

Realtors use their points to purchase marketing services from Chatter Buzz. With your points, you can choose from a la carte services like the ones listed below. Their menu of options is constantly expanding but here are some of the most popular options:

• Web design
• Branding
• Search engine optimization (SEO) consulting
• Pay-per-click (PPC) / search engine marketing (SEM) services
• Social media marketing
• Video creation and promotion
• Content marketing
• Reputation management
• Email marketing

It’s important to note that the specific point pricing of each of these services is determined based on the scope of work being requested. There is no uniform point cost for a particular service. Each one is priced depending on the size and complexity of the project.

Examples of Chatter Buzz Work

Is Chatter Buzz Right for Your Business?

If you’re looking for a real estate marketing company that’s versatile in terms of its expertise and services offered and that can adjust course based on your business’ needs, Chatter Buzz is a great option. Despite being the priciest choice on our list, their ability to turn their focus every month to the areas where you need help makes them a valuable asset, especially if you’re running a larger operation like a team or a brokerage.

Visit Chatter Buzz

Best Real Estate Marketing Company for DIY Branding & Design: Lab Coat Agents

Why Lab Coat Agents Made Our List: Lab Coat Agents—founders and operators of one of the most popular real estate social media communities on Facebook—identified early on that their members (and realtors in general) needed a place to go and create custom marketing and branding material.

They took the basic premise of sites like Canva and layered a framework of real estate-specific marketing expertise and guidance onto design tools. They offer a TON of fantastic real estate templates and inspiration for just about every marketing need you’ll ever have, whether digital or analog.

The Lab Coat Agents Marketing Center eliminates the “where can I find…” questions when it comes to the marketing materials you need to run your business.

Lab Coat Agents Pricing & Services at a Glance

• Individual Agent Access: $59 / month
• Team Access (up to 10 users): $249 / month
• Mega Team Access (up to 50 users): $499 / month

Lab Coat Agents’ design tools and templates found in their Marketing Center give you everything you need to create high-quality, custom marketing materials like:

Examples of Lab Coat Agents Work

Is Lab Coat Agents Right for Your Business?

Being a member of the Lab Coat Agents Marketing Center gets you access to some of the most stylish and attractive real estate marketing and branding assets we’ve seen in a long time.

If you’re struggling with the decision to take on an additional salary for an in-house designer or you’re paying a pricey consultant on retainer, Lab Coat Agents is a great alternative for you. If you’re fairly clear on your strategy and just need great marketing assets to execute on it, give Lab Coat Agents a try.

Visit Lab Coat Agents

Best Real Estate Marketing Company for Video Content: Animoto

Why Animoto Made Our List: Animoto is a marketing company that specializes in easy-to-create, versatile, and effective real estate video content you can use to market your business. While they aren’t a real estate-specific company, there’s an entire vertical of their business dedicated to real estate professionals and their needs.

Animoto knows most agents aren’t video experts, so they provide the tools you need like video templates, stock footage, and a super-easy-to-use drag-and-drop editor that will get your video content to social media, YouTube, your website, or anywhere else you want it, in a matter of minutes.

Animoto Pricing & Services at a Glance

• Free: Animoto offers a free plan that includes access to a library of 50 free music tracks, three available fonts, and a limited color palette. All videos made on the Animoto Free plan will include the Animoto branding and logos and have a maximum resolution of 720p.
• Professional ($15 / month): All the standard features, plus the ability to add your own logo watermark and brand colors (and remove the Animoto branding), over 40 professional fonts, over 3,000 licensed music tracks, a stock photo and video library, and 1080p resolution option.
• Professional Plus ($39 / month): All the features from the Free and Professional options, plus accounts for up to three users, the ability to license your content to sell to third parties, and a 30-minute consultation with a video expert. You’ll also get major customization options, like the ability to upload your own fonts and get access to a staggeringly large 100 million+ piece stock library from Getty Images.

Example of Animoto Work

Is Animoto Right for Your Business?

If you’re not using video to market your properties, your business, and yourself, you’re missing out. Animoto makes it easy to take video footage from just about any device and turn it into a marketing asset you can use immediately. They provide an easy-to-use editor to piece your content together. They make finalizing, downloading, and sharing the content you create simple. Plus, they’ve got all the templates and strategy guides you’ll need to make great real estate content, even if you don’t know where to get started.

If your marketing strategy is missing consistent video content, you should give Animoto a try.

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Best Real Estate Marketing Company for Real Estate Referrals: Parkbench

Why Parkbench Made Our List: Parkbench provides a specialized tool that makes generating real estate referrals easier. Their formula is simple: Create a hyperlocal website that serves as a central hub for a geographic area you’re targeting, then create specialized content (like interviews with local business owners) that will drive traffic from the local community (generating leads for you). Parkbench will make you the go-to realtor for anyone you feature, exploding your referral base.

Creating a website like this from scratch would be a lot of work, but with Parkbench, all the hard work is done for you. Their smart algorithm automatically pulls local news stories, events, and even deals from local restaurants for you. All you have to do is create the specialized neighborhood content that your readers are looking for (and they’ll even help with that too).

Parkbench Pricing & Services at a Glance

Prices for Parkbench websites start at $3,000 a year and vary slightly by community size. There’s no estimator on the Parkbench website to generate cost estimates for specific communities, but this information is available from the Parkbench sales team when you call them on the phone.

Real estate marketing services provided by Parkbench include:

• Hyperlocal website: The foundation of the Parkbench platform is their website, a place real estate agents establish as a hub for those in the communities they’re farming. Because Parkbench only allows a single realtor per neighborhood, you can be assured that your hyperlocal website will be the only one.
• Auto-populated local news: To keep the maintenance and effort as low as possible, Parkbench has developed an algorithm that scans local news for relevant stories, events, and even deals that your audience might be interested in.
• Dedicated success coaches: Parkbench knows they’ve got a relatively specialized product, so to make sure everyone’s getting the most out of it, they provide each subscriber with a coach to answer questions and provide regular guidance.

Example of Parkbench Work

Is Parkbench Right for Your Business?

If you’re active in the real estate farming game, you know that the more specialized content you can get for the area you’re targeting, the better. A Parkbench website gives another marketing contact point with your audience and increases your authority as the local real estate expert.

This tool definitely requires some work. A Parkbench website that isn’t actively maintained with new content at least monthly (if not weekly) is likely to underperform. But, if you’re ready to take your farm from a 5% to a 15% conversion rate, or you’re getting ready to start farming a particular area and want to jump in with both feet, a Parkbench website is a fantastic tool to use.

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Best Real Estate Marketing Company for Lead Generation: Real Geeks

Why Real Geeks Made Our List: Real Geeks is a real estate marketing company whose primary focus is to generate leads at scale. Real Geeks provides an IDX-connected website, complete with lead capture-optimized landing pages. By running ads on popular social media platforms and using Google to drive traffic to your site, Real Geeks focuses on getting as many paid leads into their included customer relationship manger (CRM) as possible.

Real Geeks isn’t the Swiss Army knife of real estate marketing companies. They don’t offer a dozen different services like some of the other providers on our list. They do, however, do this one thing (generate leads) really well. They provide real estate agents with the opportunities they need to start a lead on a nurturing journey that will ultimately end at the closing table.

Real Geeks Pricing & Services at a Glance

Real Geeks’ marketing service prices start at $299 a month for an IDX website, access to their CRM, and lead-generating home valuation landing pages. This also includes access to their robust CRM (a great way to manage the leads you’ll collect on your website), email marketing, SMS text autoresponder, and more.

They also offer other specific marketing services to help generate traffic to their website and landing pages, including:

• Google PPC Advertising: $300 / month + ad spend
• Facebook Advertising: $300 / month + ad spend

Example of Real Geeks Work

Is Real Geeks Right for Your Business?

Real Geeks is an ideal platform for real estate agents whose general real estate marketing strategy and execution are in good shape and who are ready to take their lead generation numbers up a notch.

If you’re looking for a real estate marketing service that is going to drive traffic to your lead-generating website with targeted campaigns across all the major ad platforms, you should absolutely give Real Geeks a try.

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Bringing It All Together

Getting the right real estate marketing company for your growing business is essential to elevating your status in your local market.

Do you have a company in mind that you think we should have included on our list? If so, drop them in a comment below and tell us about them.

The post 7 Real Estate Marketing Companies to Boost Your Business in 2022 appeared first on The Close.

There are lots of lead generators out there; Real Geeks is more than that. It’s a self-contained strategy. In this article, we’re going to walk you through exactly what Real Geeks is, how it works, how much it costs, and ultimately reveal whether or not you should consider it for your real estate business.

Let’s get started!

What Does Real Geeks Actually Provide for Real Estate Agents?

While nobody has rolled out a true end-to-end solution for real estate professionals when it comes to managing your entire business, Real Geeks is getting close. Their suite of offerings includes high-converting, IDX-powered websites, a customer relationship management (CRM) tool that integrates with their website to track lead activity, time-saving marketing tools, and lead generation strategies that will fill the top of your funnel.

Though there are a ton of different things that Real Geeks does for real estate agents, here are the five that, for our money, will have the biggest impact on your bottom line:

Check out the Real Geeks website to see their in-depth explainer videos about how the system all works together, or schedule a free demo.

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Real Geeks Pricing

The price for Real Geeks starts at $299 per month for one or two users, plus $25 per month for each additional user. For this price, you get access to an IDX-enabled website, the Real Geeks CRM, and their vast library of how-to’s and strategy guides for effectively using their tools.

One of our favorite parts of the Real Geeks pricing model is the al a carte availability of extra services that you can add on as your business grows, allowing you to start small and add features as your real estate empire expands. Here’s a breakdown of those features and their costs:

Real Geeks Extended Pricing

Feature	Cost	Great For
Home Valuation Landing Pages	FREE w/ your base package purchase	Powering up your lead funnel and increasing your seller lead volume
Real Leads PPC & Facebook Marketing	$300 / month + ad spend	Real estate agents who want to integrate Google & Facebook Ads into their marketing strategy but don’t have the time to do it themselves

Curious about where Real Geeks stacks up against similar platforms? Check out the comparison table below:

Real Geeks’ Competitor Pricing Comparison

Platform	Users	Monthly Cost	Additional Cost per User	Setup	Commitment	Advertising
Real Geeks	1-2	$299 (some features are additional)	$25	$250	12 months	Additional
kvCORE	1-100	$499-$1,800	N/A	$900-$1,800	12 months	Additional
Chime	1-100	$299-$899	$15	Waived if prepaid	12 months	Additional
BoomTown	1-25	$1,000-$1,500	N/A	$750-$1,700	12 months	Additional

Going Deeper: A Closer Look at the Most Important Real Geeks Features

Now that you know the basics of what Real Geeks can do for you and how much it costs, let’s dig into the major features a little bit deeper. Here’s exactly what you need to know about our five favorite features of the Real Geeks platform and how they might help you close more deals.

Real Geeks IDX Websites: The Hub of Your Marketing Wheel

Your real estate website is the hub of your marketing wheel. This is where you direct traffic using other Real Geeks tools like Real Leads and the Facebook Marketing Platform, and ultimately, this is where that traffic turns into leads.

Real Geeks websites have all the features you’d expect, including a blogging tool, limited customization options, and lots of calls to action to convert your traffic into leads. Where Real Geeks stands out is their dynamic mapping functionality, the ability clients and prospects have to seamlessly transition from the desktop experience to a customized mobile app, and, of course, the direct link between the website and the CRM, transferring your leads’ activities straight into their contact profile, making meaningful conversations with them later easier.

For those of you who geek out (see what we did there?) over the details like we do, Real Geeks also offers really solid search engine optimization (SEO), A/B testing options for landing pages, an easy-to-use back-end interface, and a fully integrated IDX, not i-framed in. Not sure what all this means? Don’t stress. There’s a ton of resources on the Real Geeks website to get you in the loop on all your options.

The short version of the story is that the websites are set up for success from a client-facing perspective as well as behind the scenes.

Real Geeks CRM: Your Lead Nurturing Control Center

Your Real Geeks website is where your prospects, leads, and clients interact with the Real Geeks ecosystem, but the CRM is where you, as the agent, spend most of your time. Though the dashboard and interface aren’t anything fancy, the clean design and well-organized profiles are a breath of fresh air. We’ve test-driven a lot of CRMs; it’s easy to overwhelm a user with too much information in too little space. Thankfully, that’s not the case with Real Geeks.

You get standard CRM functionality here like custom email drip sequences, comprehensive lead profiles, and mass communication options. It also has a built-in SMS texting interface that allows you to communicate via text right from your desktop and schedule messages to go out whenever you want or as a part of drip sequences. The open and read rates for text messages can be as high as 98%, making this a powerful strategy, especially for the first contact with new leads from your website.

Speaking of websites, it bears repeating how powerful the linkage is between your Real Geeks website and the CRM. Not only do you have your leads’ website activity right in their CRM profile, but you can also use this information to schedule automated communication flows based on how often website visitors are viewing particular properties, saving searches, or favoriting homes for sale.

Real Geeks Property Valuation Lead Magnet: The Ultimate Conversation Starter

There’s a basic formula in real estate lead generation that just about every strategy uses: Entice leads with something of value, and before actually delivering it to them, require their contact information. When it comes to potential homesellers, there isn’t much they want more than an estimate of the value of their home. This is why, despite being relatively maligned by real estate agents everywhere, the Zestimate remains such a popular feature.

Real Geeks delivers on this desire with their customizable, unlimited home valuation landing pages, offering would-be homesellers an estimate on their home’s value and giving you the lead information you need to start a conversation.

You might be asking yourself, “Why would I need more than one home valuation landing page?”

Well, if you’ve read our article on real estate farming, you know that the more targeted your media and marketing is, the more effective it is. With unlimited options for landing pages, Real Geeks users can create a home valuation landing page for every major area of their market, allowing the ads they create using a Real Geeks service or their own strategy to be more targeted and therefore get higher click-through rates.

Real Geeks Real Leads: Harnessing the Power of Google for Lead Generation

What’s the most powerful website on the internet? No, it’s not Zillow, and no, it’s not your professional website (at least not yet). The most powerful website on the internet is Google; most people use this platform multiple times a day to search for what they need most. Real Geeks’ Real Leads platform lets you harness the power of this search engine and ad platform to show up in relevant search results every time one of your prospects is looking for real estate information.

A lot of real estate agents complain that they don’t have the time to learn Google Ads, and even those who do report the platform confusing and difficult to use, which is why for $574 a month plus your ad budget, the marketing experts at Real Geeks will manage your Google PPC campaigns for you. All you need to do is provide them with the information on who you want to target with the ads, where you want to send them (one of the home valuation landing pages or your website is usually a great start!), then you sit back and rake in the both buyer and seller leads.

We get it—$574 a month seems like a lot to spend on anything other than maybe a mortgage or a car loan, especially if you have to supply the ad budget on top of the monthly fee, but hear us out. A single listing that comes your way as a result of your PPC ads that sells for $200,000 (assuming a 3% commission) will get you a gross commission income (GCI) bump of $6,000. Just about any real estate agent in the country would happily agree to exchange $1,000 for $6,000, so, all you need is a single conversion per month to make this strategy wildly worthwhile.

PPC marketing shouldn’t be your only lead source; Real Leads should fit into your overall strategy for filling your lead funnel. For real estate agents who are looking to up their lead volume and diversify their lead sources, this is a great place to start.

Real Geeks Facebook Marketing Solutions: Turning Real Estate Agents Into Master Social Marketers

Successful social media marketing has two sides: organic and paid.

Examples of organic marketing include creating posts for your business page, going live at open houses and for property walk-throughs, and creating Facebook Groups for neighborhoods and communities.

Paid Facebook marketing is all about creating ads that will extend your reach beyond those who follow you organically and introduce your message to potential new clients. Facebook’s ad platform offers a lot of options for creating custom audiences, ad types, and delivery options. So many options, in fact, that many real estate agents find it overwhelming and difficult to use.

This is why the Real Geeks Facebook Marketing Tools are so helpful. Their self-serve platform streamlines and simplifies the ad creation learning curve, saving you up to 75% of the time you would be spending otherwise. If you want to get all the benefits of Facebook Ads but do none of the work, Real Geeks offers a concierge service similar to the sort of attention you get through their Real Leads platform that will do all the heavy lifting for you.

When leads come in from your Facebook Ads, they’re automatically populated into your CRM, allowing you to create communication drips so that contact is immediate and they’re directed down the lead funnel without you having to make a single click. Again, just like Google PPC ads, these should be a component of your lead generation strategy, not the whole kit and caboodle, but for agents looking to level up their game and become top producers in their market, diversifying their lead funnel with Facebook Ads is a must.

Where Does Real Geeks Come Up Short?

Real Geeks has a lot to offer, and we’ll be honest, we’re fans of their tools and all the ways they work together to create an overall strategy for real estate agents, but Real Geeks isn’t perfect. Here are some of the things we found left us wanting a little more.

Website Customization

Though there are some customization options, the Real Geeks websites are highly templated and there isn’t a lot you can do to create a customized experience for your visitors. For most agents, this isn’t a problem as long as the website is converting visitors into leads. But for real estate agents who have a very strong brand image and are looking for a specific aesthetic, layout, and design, you may run into some problems.

It’s worth mentioning here that most real estate websites struggle with this problem; this isn’t a unique issue for Real Geeks, so don’t discount this platform just because of this. If you feel like you need more customization options, make sure to check out our article on the six best real estate website builders of 2022.

Content Marketing Opportunities

Real Geeks’ websites have built-in blog sections, but the content management system, blogging resources, and strategies for content marketing are limited at best. For many agents, this isn’t a problem, but if you plan on leveling up your Google (and community) authority with an active blog to demonstrate your expertise in the real estate business, you’re not going to get many bells and whistles here.

For ardent content marketers, you’re probably going to be better off going completely custom; a WordPress site or even a site like Squarespace can provide you with the tools you need to get your content front and center.

Limited Agent Options on the Mobile App

Real Geeks offers a customized mobile app for agents to give to their customers and leads. Once logged into the app, the customer’s or lead’s experience is synced with their desktop website activity, importing their saved searches and favorited homes, now on a native mobile experience. This app is helpful, especially for clients who live in metropolitan areas where they may be frequently walking by real estate they want information on immediately.

However, the agent-facing mobile app—the one used to manage your CRM—is a little frustrating in its (lack of) capabilities, most notably the inability to respond to SMS messages in-app. Sure, you can switch over to the texting functionality of your phone for this, but not being able to respond in-app with a customer profile up in front of you is challenging.

Our Managing Editor, Emile L’Eplattenier, put together a list of the 29 Best Real Estate Apps for 2022. If you’re on the hunt for ways to improve your mobile real estate game, that’s a great place to start.

So… Is Real Geeks Worth It?

In short, yes. Real Geeks provides a comprehensive lead generation, website, and CRM strategy for real estate agents looking to break into the business, level up their game, or cement themselves as a top producer. There’s a decent monthly investment required in order to get the most out of Real Geeks, but agents who buy in will be rewarded with consistent positive return on investment (ROI).

That being said, Real Geeks isn’t a magic bullet. In order to get your money’s worth (and then some), you have to follow up relentlessly with your leads, stay top of mind with your current sphere of influence, and be proactive about expanding your reach beyond your organic following. Many agents who wind up frustrated with Real Geeks are so because their follow-up and lead nurturing game isn’t strong enough.

What Are Some Real Geeks Alternatives?

Real Geeks is far from the only provider of lead generation, website, and real estate CRM services. We suggest checking out our buyer’s guide for the Top 6 Real Estate Lead Generation Companies of 2022 as the best place to get started.

Where Can I Get Other Lead Generation Ideas to Use With Real Geeks?

Start by visiting our article, 37 Underrated Real Estate Lead Generation Ideas for 2022. Here, you’re going to get a fantastic overview of a ton of different ideas for real estate lead generation, including some great strategies to use on Real Geeks. After that, visit the popular How to Create a Real Estate Lead Generation Plan (+ Template) from real estate veteran Sean Moudry.

Your Turn

Have you used real estate lead generation platforms like Real Geeks before? Tell us about your experiences in the comments below, and if you’re sold on the platform, visit Real Geeks today to dig in.

Visit Real Geeks

The post Real Geeks Review: An In-depth Look at Pricing & Features appeared first on The Close.

Combining the state-of-industry IDX websites from Boston Logic, a rock solid and highly customizable Salesforce-based CRM, marketing tools, lead gen tools, and transaction management we think Propertybase is the new elephant in the room for real estate tech companies.

If you’re looking for a new CRM or an entire lead-to-close platform for an entire brokerage, then read our Propertybase review to hear what happened when we decided to kick the tires a bit.

Propertybase Pricing

Propertybase Salesforce Edition is ideal for larger teams and brokerages starting at $79/user per month with a minimum of 10 users. The additional IDX integrated website is an additional $299/month. You can also inquire about Propertybase GO—ideal for teams and brokerages of all sizes.

For the CRM this might be a little on the high end, but considering the features and quality of the platform we think it’s well worth the money.

For the entire platform CRM+IDX website, this is around the same price that competitors charge, that may or may not match Propertybase feature for feature.

The New Heart of Your Real Estate Business? A Closer Look at Propertybase’s CRM.

While it seems like everyone and their cousin is making a CRM these days, not all CRMs are created equal. Sure, you can get a CRM like Hubspot or Insightly that won’t cost you a dime, but at the end of the day you and your agents will find yourselves doing things the old fashioned way most of the time.

For example, will that free CRM talk to your MLS? Will it work with Zillow or BoldLeads without a liberal application of digital duct tape like Zapier? Can you build out pipelines and custom reporting? Will that effort have an ROI? Will it scale with your business as it grows?

If you’re going to take the time and effort to integrate technology into your business, you need a solid platform that can grow with you. Built on the industry standard Salesforce platform, Propertybase can do that and more.

Propertybase CRM Basic Features

One of the problems with choosing a great real estate CRM is that you sometimes don’t know what features you want until you start using them. That said, there are baseline features that every sales professional in real estate wants a CRM to do.

As you might imagine, Propertybase knocks the basic CRM features out of the park. Leads can be sent into Propertybase from pretty much anywhere, and can be segmented, set up on drip campaigns, and endlessly sliced and diced to match people with properties quickly and easily.

You can also create custom pipelines to track each stage of your deal from inquiry to nurture to close, and pull sophisticated reports to track your progress.

MLS Integration

Considering that Realtors’ primary role is to match people to properties, it boggles my mind that so few real estate CRMs manage to integrate MLS into their products. Instead, they expect their users to bounce back and forth between open tabs and copy/paste until their fingers get numb.

Sure, this isn’t really that big of a deal, but think of just how much time you spend juggling between your CRM and your MLS today. Most of you probably immediately tallied up a half hour or so, and I wouldn’t be surprised if this was the case. Now, think about team leaders and broker owners. They need to multiply that haf hour by five, ten, or fifty. Suddenly, the money “saved” with a bargain basement CRM starts to evaporate. Quickly.

Propertybase allows you to manage MLS listings, search for and curate listings to add to drip campaigns, and more. Your agents might even start to abandon the MLS altogether.

Marketing Automation

While pretty much every CRM has marketing tools that can be automated, the vast majority of them seem to miss the mark. After all, a big part of matching people to properties is marketing those properties along with your brand. Here again MLS integration saves the day.

Bulk Email & Drip Campaigns

Want to automatically pull together a listing alert to send out to one lead or groups of leads? Well, instead of flipping back and forth between tabs, with Propertybase you can set these up automatically using any criteria your MLS allows. That means your leads will get basically custom listing updates without you lifting a finger.

Texting & Print Marketing

Since Realtors spend so much time texting back and forth with leads these days, having texting features in your CRM is a no brainer. While it doesn’t come as a standard feature for the CRM, Propertybase does offer texting that can be seamlessly integrated into your workflow for listing alerts, drip campaigns, etc.

You can even quickly design and send out flyers, letters, or other print materials right from the CRM. Once again, since you have MLS integration, you can automatically pull in listings instead of wearing out the control C and control V keys on your keyboard.

Reporting & Scalability for Teams & Brokerages

If you or anyone on your team is a numbers wonk, then you’ll find a lot to love in Propertybase. They seem to offer a widget, graph, or dial to display and compare pretty much any metric you or your team leader might want to see.

You can compare leads by source, total sales, response rates, conversion rates, and agent productivity at a glance. Even better, since Propertybase is on the Salesforce platform, you can set up your reporting and analytics dashboards to report on whatever it is you find important.

As far as scalability goes, Propertybase’s CRM is one you can use for the long haul. It comes standard with team features like listing management, lead assignment, and more. Combined with the IDX website and maybe a transaction management platform like their own Backagent or Dotloop, you can happily run a team or any size brokerage.

Ease of Use & UX Design

Like most CRMs on the market today, Propertybase is pretty easy to use once you get some guidance or spend some time poking around. Of course, since they offer so much to customize and an almost endless number of integrations from Salesforce, it’s also easy to fall down a rabbit hole. If you want to get the most bang for your buck, you’re going to need onboarding.

As far as UX design goes, Propertybase is a nice place to spend time and a joy to use. The layout is clean, friendly, and intuitive, and response rates are as snappy as you’d expect from enterprise quality software.

By the way, if aesthetics aren’t near the top of your CRM wishlist you might want to reconsider. First, think of the hours and hours per day you and your agents are going to spend staring at your CRM. Do you want to spend hours in an ugly, unprofessional looking workspace?

Lead Generation

With their recent acquisition of BoldLeads, Propertybase can now offer powerful purpose-built lead generation software to their already strong toolkit. They can generate buyer leads and seller leads with the added benefit of exclusivity. They’ve also seamlessly integrated BoldLeads into their system so no need to worry if your CRM has a BoldLeads integration.

Propertybase’s IDX Websites: Pretty, SEO Friendly, and Optimized for Lead Capture

Next, let’s take a look at the place where most all-in-one platforms let Realtors down. The IDX websites. Yes, they all technically have MLS listings and a place to hang your digital shingle, but like CRMs, not all websites are created equally.

Aesthetics

The biggest problem with most all-in-one platform IDX websites is that most of them look like what they are. An off the shelf solution they “customized”. Propertybase’s websites on the other hand look bespoke.

They offer excellent layout and typography, as well as the bells and whistles customers expect from high-end brands like parallax scrolling, video hero images, and professional looking lead capture.

SEO Friendliness

Yet another area where these packages fall short is SEO. Many Realtors think they’re going to rank on Google just for having a website. These days this couldn’t be further from the truth. It can take years of hard work to rank on Google at all, and if you don’t have the right strategy the chances of capturing leads from Google is pretty much zero.

Propertybase solves this by having great widgets and pages that can be customized with content and auto populated listing to laser target micro neighborhoods, types of homes, or even just sought after blocks or subdivisions. It can also generate custom market reports for the site or to send out to leads on a drip.

While ranking on Google will still take a lot of planning, time, and effort, the tools Propertybase offers give agents, teams, and brokerages a nice head start.

Lead Capture: Contact Forms, Pop-Ups, Landing Pages, & More

The days of using your website as a static brochure for your business are long gone. These days, if your website isn’t set up to capture leads you may as well not even bother. Propertybase websites offer lots of ways to capture leads.

You can set up landing pages for social media ads, home valuation, or pretty much anything you want. There are also lead capture forms that can be dropped into any page and feature any agent on your team.

Finally, you can set pop-ups to trigger when your visitors search for a certain length of time, or whenever you think they’ll be most likely to enter their contact info.

Live Example Websites

Want to see what a few good Propertybase websites look like in the wild? Check out these examples below.

• https://www.oceansir.com/
• https://www.flavinrealty.com/
• https://www.pinkrealty.com/
• https://www.coloradogrouprealty.com/
• https://www.nantucketrealtyadvisors.com/

Propertybase: The 30,000 Foot View

As a relatively new all-in-one platform Propertybase will tick pretty much every box that today’s Realtors, teams, and brokerages have. It combines a rock solid Salesforce-based CRM with MLS integration, and killer IDX websites that work together seamlessly. Throw in an available transaction management platform and you may not need to buy any more software ever.

The post Propertybase Review: The (Old) New Kids on The Block Get Serious appeared first on The Close.