The 7 Best Free Real Estate CRMs of 2022

Insightly offers some surprisingly robust analytics with their free plan. The email analytics give you useful data about open rates, times, locations, and even operating systems for your recipients. This data can be used to help customize your subsequent messages—upping your conversion rates and improving your performance.

Speaking of performance, Insightly’s task-oriented nature provides data points on an agent’s performance as well, making it a helpful tool for measuring your own effort.

While you don’t get many choices when it comes to customizing your analytics dashboard, Insightly offers many helpful metrics, like contact reports, team reports, and overall opportunity reports. These more than make up for any lack of customization.

The two major challenges of the Insightly free CRM are the lack of customization and customer support.

As a free subscriber, you’re unable to change some of the generic sales language on the interface to real estate-specific labels, which means there’s a bit of internal translation necessary for real estate agents. Not a huge deal, but if you’re onboarding a new team member or are new to the business yourself, these extra steps can be a stumbling block.

Also, Insightly’s free plan doesn’t offer any sort of person-to-person customer support. Instead, they provide a robust learning library and some very helpful forums, but if you’re looking to speak to another person, you’ll have to upgrade to the paid plan.

For real estate agents looking for a more customized experience, HubSpot is a user-friendly alternative to the statistical powerhouse of Insightly.

When you’re ready to upgrade, Insightly offers some very affordable choices. The Plus plan gives you appealing features like unlimited users, a handy Mailchimp integration, lots of field customization, and a whole bunch of email templates—all for $29 per user, per month.

The $49 per user, per month Professional plan adds virtually limitless customization, email scheduling, and automation, as well as a more advanced lead assignment and team management suite.

The Enterprise upgrade costs $99 per user, per month and makes the Professional plan available to everyone in your office.

The IXACT Contact “Keep In Touch Dashboard” is a great answer to Realtors dealing with the timeless “how often should I…” set of questions. Knowing when and how often to reach out, maintain relationships, and nurture leads down the funnel is critical to success, and this IXACT Contact tool does this very well.

As a contact moves through the CRM lifecycle, IXACT Contact adjusts the frequency of your outreach. It provides suggestions for email drip campaigns that might be beneficial. It also calls out important dates like birthdays or anniversaries that you note in a contact’s lead profile.

The Keep In Touch Dashboard is a simple feature with powerful results and precisely what you’re looking for in a real estate CRM.

[Related article: Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking]

IXACT Contact offers a full-featured free trial to any new user for five weeks. No matter who you are, you can sign up for IXACT Contact, kick the tires, and find out if this platform is right for you.

If you’re a newly licensed (less than 12 months) agent, IXACT Contact offers you SIX MONTHS to use the platform for free, absolutely the best free trial available in the real estate CRM landscape.

Though we hate to complain about free stuff, it would be nice if IXACT Contact had a Free Forever plan like others on this list. Even a limited options / contacts plan would be attractive to agents who really can’t afford a paid CRM yet.

Once your free trial ends, you’ve got some straightforward upgrade options with IXACT Contact. For $38 a month (billed annually), you get access to the CRM and its features, an automated newsletter, access to the mobile app, a website, and unlimited phone support.

If you want to upgrade your website to include IDX search, that option starts at an additional $13 per month. Adding on the popular Social Stream feature is another $20 a month, plus a host of other a la carte options you can use to customize your CRM experience.

Most free real estate CRM platforms offer basic email communication, and that’s about it. With Freshsales CRM, you definitely get that, but you get so much more.

First of all, by adding a few technical details about your email account, you unlock full-blown, two-way communication via email. The interface is just like you’d see in your native email browser but with all the bells and whistles that Freshsales CRM provides.

Secondly, using one of Freshsales’ text message partner providers, you can send and receive text messages from within the CRM window for as little as $.0075 per text or a monthly rate of $35 per month.

Same deal with the phone integrations, and you can purchase a phone number. Using the free version of Freshsales CRM, you can route calls to any phone you’d like, including setting up a rotation system so that leads are distributed to your team members.

Most free real estate CRM platforms require a monthly fee simply to access the option of paying for these extra services, so the fact that Freshsales includes it in its Free Forever plan is pretty impressive.

[Related article: My 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts]

Despite all the fantastic communication tools available in the Sprout plan of Freshsales CRM, one area where it comes up noticeably short is in email automation. To put it bluntly, there is none.

If you want to schedule an email, create a drip sequence, or any sort of communication that you don’t have to physically hit the “go” button yourself when it’s time to send it, you’ll need to upgrade. Stepping up to the first paid tier does unlock these automations, but it would be nice to have at least a little something in the Free Forever plan.

Freshsales CRM offers plans for real estate agents at just about every level of their business.

The Growth plan ($15 per month) provides all the tools that 90% of real estate agents will need, including automated workflows, a free caller integration, and lead analytics, to name a few.

If you’re working with a team, stepping up to the Pro plan ($39 per month) might be the better route. You’ll get more sophisticated lead routing options and a few more flexible customizations for what you and your team are going to see on screen.

If you’re running a major operation, the Enterprise plan ($69 per month) might be worth it for you, if only for the Reports Dashboard that gets unlocked here. When you’ve got a team of 15 or 20 people working toward the same goal, the long-term success of your operation hinges on your ability to measure your team’s efficiency and identify where you’re dropping the ball.

The Reports Dashboard allows you to do all of that, create detailed revenue forecasts, track deals in real time, and compare agents and teams on several metrics.

The Forest plan ($79 per month) pulls out all the stops, but most of the features you get at the Forest level aren’t as applicable to the real estate industry, so the juice may not be worth the squeeze.

HubSpot has a lot going for it, but we can sum up our favorite feature of the free plan in just one word: customization. Unlike other free CRMs, HubSpot’s free platform lets you customize just about every field, pipeline, template—and everything in between.

Since HubSpot is a not a real estate-specific CRM, this customization option goes a long way to making this platform feel more like home for agents who are still learning the terminology themselves.

One customization highlight for us is the 80 different fields you can choose from for a contact’s profile. Many of these fields are responsive, so that as your conversation and communication with your client evolve, so do the entries in each field.

HubSpot doesn’t offer much in the way of automation other than scheduling one-off emails. Drip campaigns are powerful tools in the real estate business, so scheduling email communication one step at a time can be time-consuming. This feature is available in the upgraded marketing packages, starting at $50 per month.

Also, like most of the providers on our list, the customer support for the free option is basically non-existent with HubSpot. There are many user forums online where users help one another, but official customer support from the home office is reserved for paying customers.

HubSpot offers a la carte add-ons to its free package, including upgraded sales, marketing, and services, as well as an advanced content management system for your website. Having all these options can level up your business, but it also means that costs can add up quickly when upgrading HubSpot.

You can package these items together into the HubSpot Starter Suite ($45 per month), or turbocharge the platform with an upgrade to their Professional Suite (a whopping $800 per month). They also offer an Enterprise Suite ($3,200 a month).

Most of the Professional and Enterprise upgrade features aren’t that useful for most real estate agents or even brokers. They’re designed for large, high-volume sales operations. Still, the Starter Suite brings together many expanded toolset and automation options that agents would find helpful.

Missing from many of the free CRMs that aren’t specific to our industry is a thoughtful pipeline management tool. Sure, they’re available when you upgrade to a paid plan, but with RealOffice360, this tool is native to the Free Forever plan.

The Opportunity Tracker shows you exactly what’s happening in your pipeline and offers customization options to add stages where you need them. Most interestingly, it lets you connect your lead generation directly to your tracker so that new leads coming in from tools like Zillow Premier Agent or BoldLeads are automatically dropped in the right place.

If you decide to go with the RealOffice360 free plan, there are virtually no marketing options available. Yes, you can send individual emails through the platform. You can even link the CRM to your Skype account to make calls straight from your computer. But if you want even the most basic email marketing functionality, you’ll have to upgrade to a paid plan.

[Related article: 7 Real Estate Marketing Companies to Boost Your Business in 2022]

There are three paid plans with RealOffice360, the most effective for most agents being Premium ($19 per month or $29 month-to-month). Upgrading to the Premium plan gives you access to email marketing via Mailchimp, customization options, priority support, and expanded file storage.

By far, the coolest feature of Agile CRM is its social media integrations. Using dashboard add-ons they call widgets, Agile CRM users can bring their contacts’ social media stream from Facebook or Twitter into their contact profile. They even have the option to interact with their posts there.

You’re allowed to choose a single social widget to add to contact profiles in the free version. In the paid version, you can add many, including advanced email analytics, text messaging, and calling features. The list goes on and on.

The Agile CRM free platform looks and feels exactly like the paid platform. All the menus are there, and all the options are there. However, the unavailable items with the free version are not indicated, so there’s a lot of clicking only to be given a pop-up that says an upgrade is required to access that particular feature.

Though we’re confident you’d learn pretty quickly which features are available in the free version, the hours leading up to that tipping point will be frustrating with all the clicking around to menus you don’t have access to use.

There are three upgrade options from the free plan. The first is the Starter plan ($8.99 per month), which unlocks some of the automation options useful for real estate agents. It also gives you further access to the widgets library and allows you to use more than one at a time. This plan opens up widgets and pop-ups you can put on your website to capture leads and build your contact list.

The Regular plan is the next step up at $29.99 per user, per month. This option unlocks every other bell and whistle on the platform, including expanding your number of contacts from 1,000 to 50,000, custom pipelines, and on-dashboard phone integration.

The final upgrade is to Enterprise for $47.99 per month, which expands access to every member of your company.

The best part of Bitrix24 is the interface between the CRM and the internal team management platform.

Often, teams have to use two different systems to manage the clients and manage each other, but Bitrix24 has solved this problem by overlapping the two, making communication and decision-making about clients easy. When the internal and external systems are set on the same framework, you can decide on a strategy for a particular contact and assign them to a team member without even leaving the browser window.

This feature leads to fewer dormant leads, a more engaged team workforce, and, of course, no need to use Slack with your peeps and an entirely different platform for your clients.

This platform is entirely cloud-based. You don’t even have the option through the CRM to save data locally. While this is fine for photos you’re backing up on your phone, a remarkable amount of your business is going to come through your CRM. For this reason, having some offline storage for things like disclosure forms, leases, and contracts seems like a prudent backup.

Also, the five gigs of digital storage space included in the plan go remarkably fast, especially when you consider that most CRMs have no storage space limit. Without an easy way of moving data onto portable storage devices or just onto your laptop, you and your team are kept in limbo.

This platform is 99% full-featured right out of the box. However, the free plan only comes with 5GB of online storage. An upgrade to Start+ nets you 10 gigs and two users for $24 per month. Both the CRM+ and Project+ plans are priced at $69 per month. But the CRM+ plan yields 50 gigs and six users, while Project+ will allow for 24 users in your company and up to 50GB of storage. Each plan offers a mix of other features.

Bitrix24 also offers two business plans, including Standard and Professional. With the first, you’ll get 100GB and up to 50 users, and with the Pro version, you’ll enjoy unlimited storage and unlimited users.