Open houses are critical to most real estate agents’ lead generation strategy. They create the ideal opportunity to meet active buyers; people who are potentially selling their current homes while shopping for a new one. A win-win! There’s no better feeling than seeing your open house sign-in sheet chock-full of names, phone numbers, and email addresses at the end of a weekend afternoon.

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got five free PDF templates that you can download, print, and use right away, as well as the option to customize each Close-exclusive template on Canva.

Download 5 Free Open House Sign-in Sheet Templates

5 Open House Sign-in Sheet Templates

1. Basic Open House Sign-in Sheet

Great for: Agents who don’t need customization or info beyond a name, email, and phone number.

Have some extras of this open house sign-in sheet in your bag at all times for impromptu events. Keep them as a back-up in case you’re unexpectedly missing your branded material.

Download Template #1

Customize This Template

2. The Customizable Open House Sign-in Sheet

Great for: Agents who want to customize their open house sign-in sheet with their own branding and a “conversation starter” question.

We suggest “Are you currently working with a Realtor?” but you can choose whatever you like.

Download Template #2

Customize This Template

3. Detailed Open House Sign-in Sheet Questionnaire

Great for: Realtors who want to capture more information about their attendees.

Remember to use this template strategically. Some open house guests are wary of sharing so much information on a publicly visible form and they may want to save the time it takes to complete a lot of fields.

If you’ve got open house guests with privacy concerns, consider using a digital open house sign-in sheet like the one offered from Spacio. Guests can input their information quickly and confidentially, and you’ll never have to worry about illegible handwriting again.

Download Template #3

Customize This Template

4. Open House Sign-in Sheet With Feedback

Great for: Agents who want to start a conversation about the property with visitors or, more importantly, with your seller client.

If you’ve got a seller who’s insisting on a particular price point (against your recommendation), sometimes an open house with feedback from attendees can be a great way to start a conversation about making a price improvement.

Download Template #4

Customize This Template

5. ‘Enter to Win’ Open House Sign-in Sheet Template

Great for: Anyone hosting an open house and also doing a promotional giveaway.

The strategy on this approach is pretty simple: Print up a handful of these pages and cut them into individual sign-in sheets. When your guests arrive, have them sign in and drop their sign-in into a fishbowl. This step is important; studies show guests are more likely to excitedly participate in drawing or contests if they can literally place their information somewhere physical. Also, seeing other slips of paper in the fishbowl encourages people to be a part of the fun.

After your event is over, call everyone! Let the winner know the happy news (and ask how you can help them with real estate). Let every attendee know about your next event and ask how you can help them in the future.

Download Template #5

Customize This Template

The Case for Digital Open House Sign-in Sheets

We know you like the ol’ paper and pen system, but hear us out. A digital open house sign-in sheet makes a whole lot of sense, and here’s why:

  • People are comfortable with the format: There are practically no sign-ups nowadays in a retail environment that are anything but digital, so your attendees are already in their comfort zone.
  • People type a lot more accurately than they write: We are a lot nimbler with our thumbs than we used to be. When you ask someone to sign in digitally, their accuracy is going to go through the roof, and your chances of a missed opportunity because someone misspelled an email address drops to near zero.
  • Your contacts are easily transferable to a CRM: Following up with your open house leads is crucial. A digital open house sign-in sheet enables you to link your sign-in directly with your customer relationship manager (CRM), allowing you to automate the follow-up process. If you need a suggestion on a solid CRM, check out LionDesk. They’re our #1 CRM pick of 2022.

LionDesk syncs with all the major digital open house sign-in platforms, including Block Party. This app offers a ton of functionality, easy sign-in for your guests from just about any device, and best of all, it’s FREE for realtors.

Visit Block Party

Common Open House Sign-in Mistakes & How to Fix Them

We want to help you avoid the pit-in-your-stomach feeling at the end of an open house when you look at your list of attendees and realize there isn’t much there to work with. Here are some common issues agents encounter with open house sign-in sheets and some solutions to help you address them.




Bringing It All Together

Open houses are an essential marketing tool for your business, giving you awesome opportunities to showcase your listings, show off your salesmanship skills for the neighbors and potential new listers, and, of course, meet and greet buyers. Now that you’re armed with some solid Open House Sign-in Sheet strategies and some templates you can use this weekend—get out there and get to work!

Tell us about your most successful open house ever in the comment! What made it stand out above the rest?

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Jam packed with 61 proven real estate lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.
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