Referral Marketing

If you’re a real estate agent who hates building your sphere of influence, you’re not alone.

Our recent reader survey revealed that 83% of agents found new clients through real estate referrals.

When it comes to sending real estate thank-you notes to clients, there are two schools of thought: Some agents never send them.

A real estate referral fee is a portion of a real estate commission that is paid to a real estate broker in exchange for referring them a client.

If there’s one thing we all struggle with in real estate, it’s this: An overwhelming majority of the public believes that we all work alike, and that there’s little difference between agents.

Amazingly, for an industry that relies so heavily on reputation and word of mouth, most Realtors suck at customer service.