Listing Agent 101

Take our real estate sales personality assessment to better align your lead generation strategy to your natural abilities and personality.

Despite a sixfold increase in the number of leads generated annually, conversion rates have fallen sharply, hovering at about 2%—leading us to explore how savvy agents can supercharge their leading nurturing and conversion prowess.

Learn to avoid these 15 deadly listing presentation mistakes and master the perfect pitch so you can garner more listings (and more earnings!) in 2022.

Great expired listing scripts and well-practiced objection handlers are worth their weight in gold.

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Circle prospecting is a lead generation strategy the focuses on outreach to homeowners who live near recently listed or recently sold homes.