For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore. That would be a huge mistake. Almost all top listing agents pepper their listing descriptions with “cliche” real estate words. Why? Simple. They help sell homes.
To help you get over your writer’s block and find the perfect real estate words for your listing description, we put together this swipe file of 732 words that top listing agents use to market their properties.
Check out our favorites below or download them in a PDF for the next time you’re writing a listing description.
Download Your Descriptive Real Estate Words Swipe File
Creative Words to Describe Starter Homes
| Versatile Handyman special Lots of potential Ample closets Full basement Cozy Pied a terre Endless possibilities Move-in ready Needs your finishing touch | Usable space Flexible layout Good bones Renovated to perfection A blank slate Newer (roof, electrical, etc.) Work from home ready Bring your contractor Turnkey Adaptable | Impeccably renovated Easily converted Room to grow Recently replaced Intimate Modern amenities Make it your own Ready for your personal touch |
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How to Write Creative Real Estate Listing Descriptions (+ Examples)
Creative Words to Describe Modern Homes
| Refurbished Remodeled Soaring ceilings Sparkling Bright Floor-to-ceiling windows Open floor plan Sleek Clean lines Energy efficient State-of-the-art Brand new Upgraded Tastefully remodeled Well-equipped State-of-the-art | Contemporary Modular Sliders Flowing Modern-living Engineered flooring Sweeping Creatively-updated Light & airy Modern flare Eco-friendly Fully remodeled Entertainer's dream Cathedral ceilings Smart home | Striking Mid-century modern Postmodern Light-filled Bathed in light Clean lines Oversized windows Open kitchen Ideal for entertaining Open concept Generously proportioned Open and airy Indoor/outdoor living |
Creative Words to Describe Luxury Homes
| Bespoke Sought-after Uncompromising quality Exquisite Luxurious Graceful Rare Rarified One-of-a-kind Artisan Pedigree Triple mint renovation Noted architect Chic Top-of-the-line Gracious layout Sophisticated Desirable Custom design elements Architectural tour de force Chic detailing Trophy property | Reimagined Redesigned Dramatic Exquisite living experience Coveted Prestigious Sprawling layout Stately Opulent Exclusive Hand-crafted Vast Exquisite Immaculately refurbished Tastefully appointed Distinguished landmark Attention to detail Dream home Custom-built Artisanal Architectural masterpiece Polished & sophisticated | Remarkable Notable Renowned Desirable High-end Panoramic views Winding staircase Prewar details Work of art Jewel box Masterpiece Charming layout Glamorous Meticulously preserved Meticulously crafted Fit and finish Beautifully appointed Magnificent estate One-of-a-kind A prized property Dazzling and chic |
Creative Words to Describe Historic Homes
| Graceful Timeless Floor-through Good bones Historic Vaulted Ceilings Charming Charmer Adorable Cozy Warm Rough-hewn Character-filled Rustic Delicate Herringbone Cozy Historic character Historic charm | Antique Graceful Cross-ventilation Victorian Romantic Portico Intricate Carved Burnished Quarter sawn Filigree Queen Anne Wide plank Built-ins Crown moulding Wrought iron Enchanting Alluring Period details Restoration Step back in time Time capsule | Calming Old-world-charm Classic Artisan Handcrafted Coveted Rare Jewel Millwork Original Craftsmanship Heritage Stately Decorative Refurbished Restoration Nooks & crannies Pocket doors Lovingly restored Original character |
Creative Words to Describe Backyards & Patios
| Leafy Old-growth Shady Tranquil Rolling Bucolic Pastoral Private retreat Enjoy morning coffee in Refuge Drought-tolerant Zen paradise Lounge in the A delightful oasis | Secluded Sun dappled Oasis Rural retreat Hidden Offering the utmost privacy Park-like grounds Perfect for entertaining Manicured grounds Sanctuary Sustainable Restore and relax Expansive green spaces One-of-a-kind retreat | Lush landscaping Outdoor entertaining area Grill and chill Beautifully landscaped Al-fresco dining Resort-like grounds Mature foliage Old-growth trees Barbeque ready Well-maintained Maximum privacy Serene and tranquil Grassy Sod |
Creative Words to Describe Large Homes
| Over-sized Massive Gracious Flow Sizable | Sprawling Spacious Grand Flowing layout | Expansive Enormous Generously sized Soaring ceilings |
Creative Words to Describe Small Homes
| Cozy Charming layout Charmer Adorable Well proportioned Cleverly designed Comfy Well-appointed Perfect floor plan Low carbon footprint | Jewel box Potential Comfortable Cute Abundant storage Thoughtful design Captivating details Tastefully designed Cheery and bright Quality craftsmanship | Usable space Flexible layout Energy efficient Great layout Tiny house Perfectly balanced Versatile property Pied a terre Environmentally-conscious Pride of ownership |
Creative Words to Describe Neighborhoods
| Prime Desirable Convenient Welcoming Friendly Near everything [the neighborhood] has to offer Walking distance to Tree-lined street You can’t beat this location! | Coveted Historic Steps from Quick commute to Quaint Sought after Quiet Walkable Stroll to Perched above Easy access to | Exclusive Tony A stone throw from Moments from Cute Tranquil Near shopping, entertainment, and nightlife Nestled between Location, location, location |
Creative Words to Describe Light & Views
| Jaw-dropping views Inspiring views Relaxing views Natural light Sun-drenched Bright Sunny Light-flooded | Stunning views Sweeping views Oblique views Magnificent vistas Sun-kissed Brilliant light Flooded with natural light Bathed in light Incomparable views | Unobstructed views Panoramic views Partial views Perched above Picturesque views Postcard-perfect views |
Creative Words to Describe Condition
| Meticulously maintained Turnkey White box Handyman special Lots of potential Updated Wonderfully maintained Pride of ownership | Brand new Bring your contractor Tastefully updated Contractor’s special Freshly painted Lovingly restored Pristine Gorgeously remodeled | Move-in ready Ready for your touch Recently renovated Impeccably renovated Newer roof Modern updates throughout Newly constructed |
Creative Sales Words
| Won’t last Taking offers Opportunity awaits Catch this opportunity quickly! So much potential An absolute must-see! Not to be missed! | Hurry home! Motivated seller Deal of a lifetime A rare opportunity A remarkable find Ready for the next owners’ touches Unique opportunity Call now for your private tour! | Come and get it! Excellent opportunity Great potential Your chance to join You will never want to leave home One-of-a-kind gem Don't miss this classic beauty |
Over to You
Have some effective, descriptive real estate words you swear by for your listing descriptions? Let us know in the comments.
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