Website Marketing

If you’re not a tech geek, keeping up with the latest and greatest real estate marketing tools can be a challenge.

Real estate landing pages are standalone pages on your website with a single purpose: to convert traffic into leads.

If you’ve ever found yourself nodding and smiling whenever a tech-savvy agent starts talking about digital marketing and throws around jargon like real estate keywords, PPC, CTR, CPM, or CPL, you’re not alone.

Instead of a glorified brochure page, today’s real estate agent websites come with advanced CRMs, landing pages, multiple lead generation options, custom IDX, PPC advertising, and integrations with transaction management platforms like Dotloop.

If you’ve had your website up and running for more than a few months, you’ve probably noticed something curious.