If you’re a Realtor looking for high-quality real estate social media templates, you have your work cut out for you. There are hundreds of thousands of templates online today, and choosing which ones will work for your brand on social media isn’t easy.
That’s why I decided to share what I think are the best real estate social media templates of 2022. I’ve included templates for Facebook posts, Instagram posts, Instagram Stories, and Highlight covers. I’ll also share the best places to get real estate templates and explain why we prefer paying for high-quality ones instead of using the many free options available.
Free Template: Housing Market Infographic
Real Estate Facebook Post Templates
1. You Only List Once Facebook Post Template
Type: Promotional Facebook Post
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
While there are a ton of “just listed” templates on Canva, they never have catchy copy like this promotional template from LCA Marketing Center. If you’re not great at writing copy, why not use social media templates that have customized real estate copy done for you?
Customize on LCA Marketing Center
2. Modern Testimonial Facebook Post Template
Type: Testimonial Facebook Post
Style: Luxury
Pricing: $25 per month
Available on: Agent Crate
Facebook is the perfect place to show off your testimonials from happy former clients, and this simple template from Agent Crate will make them look great too. There are a ton of client testimonial templates out there, so just make sure you stick one that fits your personal brand. This template should work with pretty much any brand.
3. Modern Price Reduced Facebook Post Template
Type: Testimonial Facebook Post
Style: Modern
Pricing: $25 per month
Available on: Agent Crate
While reducing prices might be something of a rarity these days, that doesn’t mean you won’t need a “price reduced” template in the future. This attention-grabbing example from Agent Crate is a solid choice.
4. Referral Request Facebook Post
Type: Referral Request Facebook post
Style: Luxury
Pricing: $54 per month
Available on: Coffee & Contracts
If you want to get more referrals, then you need to ask for them. Many people might not know just how important referrals are for your business, or might be so busy packing, moving, and settling in that they forget.
Customize on Coffee & Contracts
9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients
5. Down Payment Pitch Facebook Post
Type: Down Payment Pitch Facebook Post
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
More snappy copy from LCA Marketing Center! This template can be deadly for the few months after April 15. This is an aggressive pitch for sure, but will work like a charm used sparingly in your feed.
Customize on LCA Marketing Center
BONUS: Have Social Media Posts Created for You
Tired of coming up with ideas for social media content and want to spend more time selling houses? In 2022, smart agents are using services like Artur’In to give their social accounts a boost from the pros while they concentrate on selling houses.
For a flat monthly fee, they will create and post engaging local, branded photo and video content to your Facebook, Instagram, LinkedIn, and Twitter accounts. They will also design and run Facebook ads for you with MLS integration, and even write your blog. It’s like having a dedicated marketing team for less than what you probably spend on lunch every day.
6. Pastel Just Listed Facebook Post
Type: Just Listed Facebook Post
Style: Boho Chic
Pricing: $59 per month
Available on: LCA Marketing Center
We love this trendy boho chic just-listed template from LCA Marketing Center. The colors, the design, and the crisp typography all ooze elegance and charm. If your personal brand is on the softer side, this will work perfectly for you.
Customize on LCA Marketing Center
Instagram Posts Templates
7. Make It Simple Carousel Instagram Post
Type: Promotional Instagram Post (4 of 12 total slides shown here)
Style: Chic
Pricing: $54 per month
Available on: Coffee & Contracts
This 12-slide carousel post from Coffee & Contracts is a great way to promote your real estate services to your audience. It’s subtle, helpful, and manages to be self-promotional without slamming them over the head with a hard sell.
Customize on Coffee & Contracts
8. Mortgage Rate Forecasts Instagram Post Template
Type: Educational Instagram Post
Style: Luxury
Pricing: $59 per month
Available on: LCA Marketing Center
Educational posts are a vital tool to remind your followers of the potential value you can add to their financial future. The key is to post these on a schedule, whether it’s weekly, monthly, or quarterly, so your followers know when to expect them.
Customize on LCA Marketing Center
9. New Realtor Announcement Instagram Post
Type: New Realtor Announcement Instagram Post
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
Once you’ve built a personal brand you’re proud of, the next step is to shout it from the mountaintops so everyone in your sphere knows you’re there to help. This simple, clever template from Coffee & Contracts does just that.
Customize on Coffee & Contracts
Real Estate Branding: How to Build Your Brand (+ Case Studies)
10. Modern Open House Template
Type: Open House Instagram Post
Style: Luxury
Pricing: $25 per month
Available on: Agent Crate
While open house announcements generally work better as stories, posting them to your feed is a great way to remind your followers just how busy you are. If they see you grinding, they will know how hard you work and over time will associate your personal brand with hard work, dedication, and success.
11. The Broke Agent Valentine’s Day Meme Template
Type: Meme Instagram Post
Style: Funny
Pricing: $54 per month
Available on: Coffee & Contracts
We love this customizable real estate meme template from our friend Eric Simon, aka The Broke Agent. If you think memes are just for kids, think again. Even the biggest brands in the world use memes to market their brands these days.
Customize on Coffee & Contracts
12. Modern Just Listed Instagram Post Template
Type: Just Listed Instagram Post
Style: Modern
Pricing: By subscription at $59 per month
Available on: LCA Marketing Center
This just listed social media template from LCA Marketing Center is clean, simple, and elegant. Perfect for promoting a new luxury listing, or lending a little class to a starter home. Great photography is key for a template like this, so make sure to hire a great photographer or read our guide if you DIY.
Customize on LCA Marketing Center
Real Estate Photography: 24 Tips for Stunning DIY Photos
13. Luxury Just Listed Template
Type: Just Listed Instagram Post
Style: Luxury
Pricing: $25 per month
Available on: Agent Crate
We love the muted pastel tones of this just listed template from Agent Crate. It’s perfect for waterfront listings, historic listings, or anything listing that deserves some casually luxurious design
14. Officially Off the Market Instagram Post
Type: Just Sold Instagram Post
Style: Luxury
Pricing: $54 per month
Available on: Coffee & Contracts
Just because you “just sold” another listing doesn’t mean you need to plaster the words “just sold” all over your Instagram feed. This template from Coffee & Contracts adds a little cleverness to your just-listed posts.
Customize on Coffee & Contracts
15. Track Record Instagram Post
Type: Track Record Instagram Post
Style: Luxury
Pricing: $59 per month
Available on: LCA Marketing Center
Always remember: If you actually did it, it’s not bragging! If you have some wins under your belt, then sharing them with your followers is a no-brainer. This elegant template from LCA Marketing Center is a great way to show off those wins.
Customize on LCA Marketing Center
16. 5 Reasons to Work With Us Instagram Post Template
Type: Promotional Instagram Post
Style: Luxury
Pricing: $59 per month
Available on: LCA Marketing Center
While getting engagement is crucial on Instagram, sometimes you need to just pitch your services directly. This simple, clean, template from LCA Marketing Center is a great way to do it. If you can’t come up with five reasons to work with you, take the time to work on your mission, vision, and values before you edit this template. Sean’s guide below is for brokerages but works for agents too.
Customize on LCA Marketing Center
How to Create an Inspiring Mission, Vision & Values for Your Brokerage
17. Did You Know Carousel Post
Type: Promotional Carousel Instagram Post (4 out of 7 slides total shown here)
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
Another direct pitch for your followers, this modern template from Coffee & Contracts has great design, great copy, and draws your followers in to read the whole series. The seven slides in this carousel post template ends with a call to action.
Customize on Coffee & Contracts
Instagram Stories Templates
18. Under Contract Instagram Story (Animated)
Type: Under Contract Instagram Story (2 of 8 total slides shown here)
Style: Modern
Pricing: $54 per month
Available on: Coffee & Contracts
This animated story template is a great way to brag about your recent success without sounding too salesly. There are eight total slides in this carousel with different styles and closers.
Customize on Coffee & Contracts
19. Open House Instagram Story
Type: Open House Instagram Story
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
A great open house story template that is perfect for luxury listings. If you don’t have a luxury listing for this, try asking a luxury listing agent in your brokerage if they’ll let you run one for one of theirs. Promoting luxury open houses in your stories is a great way to associate your personal brand with luxury.
Customize on LCA Marketing Center
20. Real Estate Mythbusters
Type: Educational Instagram Story (3 of 9 total images shown here)
Available on: Coffee & Contracts
Pricing: $54 per month
Style: Modern
We love this quick educational carousel from Coffee & Contracts. It manages to educate your followers in a fun way. Quick hit educational or entertainment content does great on Instagram and is what Stories were designed for.
Customize on Coffee & Contracts
21. Describe Your House in Emojis Template
Type: Engagement Instagram Story
Style: Fun
Pricing: $25 per month
Available on: Agent Crate
Fun prompts like this one from Agent Crate are a great way to increase engagement with your followers. If you want to build your account, increasing engagement should be job one. You can learn more engagement-building tricks from Eric Simon, aka The Broke Agent below.
Instagram Stories for Agents: 12 Easy Ways to Drive Engagement
22. Market Update Instagram Story Template
Type: Market Update Instagram Story (2 of 3 total images show here)
Style: Light/Modern
Pricing: $54 per month
Available on: Coffee & Contracts
This market update template from Coffee & Contracts is perfect for agents who have chic personal brands. If you want a little more contrast, try the black version.
Customize on Coffee & Contracts
23. Linen Open House Instagram Story Template
Type: Open House Instagram Story
Style: Luxury
Pricing: $25 per month
Available on: Agent Crate
Simple, clean, and attractive, this template is a great way to show off your open house next Sunday.
24. Yes/No Quiz Story Template
Type: Quiz Instagram Story
Style: Modern
Pricing: $25 per month
Available on: Agent Crate
Another great template to spark engagement, this one from Agent Crate asks your followers one of the most contentious questions that people have about real estate. You might even get some fellow agents arguing in the comments.
25. Open House Instagram Story Template
Type: Open House Instagram Story
Style: Modern
Pricing: $59 per month
Available on: LCA Marketing Center
Another modern, elegant open house template from LCA Marketing center. This will work perfectly for sleek modern listings like the example photo in the template.
Customize on LCA Marketing Center
26. This or That Home Design Instagram Story
Type: Home Design Instagram Story (3 of 7 total images shown here)
Style: Boho Chic
Pricing: $54 per month
Available on: Coffee & Contracts
Some say there are three ways to build an Instagram following: engagement, engagement, and engagement. That’s why posting fun quizzes like this “this or that” home design template from Coffee & Contracts will help you build your account.
Customize on Coffee & Contracts
Instagram Highlights Covers
27. Black Modern Instagram Highlight Cover Templates
Type: Instagram Highlight Covers
Format: Canva
Style: Modern, Bold
Pricing: $2.50
Available on: Etsy
Even if you have killer stories, your followers might not see them right away. This is why using highlights covers like these from Etsy on your profile highlights is important. Instead of random images, your highlights will be clearly categorized and easy for your followers to decide if they want to watch.
Download This Template on Etsy
28. Luxury Gold Instagram Highlights Cover Templates
Type: Instagram Highlight Covers
Format: Canva
Style: Luxury
Pricing: $2.99
Available on: Etsy
If your brand is a bit more elegant, then these metallic gold highlights covers are a great way to lure your followers into watching more of your stories on your profile.
Download This Template on Etsy
29. Icon Instagram Highlights Covers
Type: Instagram Highlight Covers
Style: Luxury
Pricing: $54 per month
Available on: Coffee & Contracts
Here’s another simple, clean highlights cover template from Coffee & Contracts. When choosing social media templates or highlights covers, make sure they work with your personal brand.
Customize on Coffee & Contracts
Where to Get the Best Real Estate Templates for Social Media (Free vs Paid)
If you’ve made it this far, you’re probably wondering why I didn’t include any of the hundreds of thousands of free templates on Canva in this article. Why am I telling agents to spend $50+ per month instead of $5 for a Canva Pro account?
The quality of the free and even Pro templates on Canva doesn’t compare to the companies creating templates specifically for agents. The layouts don’t look as professional and the copy is generic and not written by agents. Sure, they might work in a pinch, but are you trying to build a lasting career or save fifty bucks a month?
The ROI for Paid Social Media Templates Is Clear: Design, Copy & Variety
If you’re trying to build a career selling houses and think social media is the right way to do it, then high-quality templates are no longer optional. Not when you’re competing with agents who buy high-quality templates.
The most compelling reason to always use paid templates is that the design quality is head and shoulders above free options. If you don’t believe me, go look for just listed templates on Canva, and then compare them to the templates in this article.
The second reason why paid templates have such a good return on investment (ROI) is that they offer much more than just pretty designs. Paid template companies like Coffee & Contracts and Lab Coat Agents (LCA) include snappy copy written by top-producing agents. Coffee & Contracts even includes Reels scripts.
Finally, the companies that sell templates with a price tag also offer templates for print materials like business cards, flyers, postcards, open house signage, one-sheets, and much more, making your branding more cohesive. Many even have fully written blog posts, CMAs, and buyer’s guides.
4 Places to Buy the Best Real Estate Social Media Templates in 2022
If you’re in the market for high-quality real estate social media templates, here is a quick breakdown of the best places online to buy them.
1. Coffee & Contracts
Pricing: $54 per month
Contract required? No
Best for: Instagram Stories & Reels
Drawbacks: You still need Canva to edit their templates
Coffee & Contracts templates combine great copy along with beautifully designed templates. Many of theirs come ready to go with checklists, buyer’s guides, quizzes, and more. They even offer video scripts for Instagram Reels.
The only drawback is that Coffee & Contracts does not have an in-app editor. You will need Canva to edit their templates. That said, most agents are already familiar with Canva, and Canva is easier to use and offers more features than other in-app editors.
2. Lab Coat Agents Marketing Center
Pricing: $59 per month
Contract required? No
Best for: Teams and Brokerages
Drawbacks: Designs are generally more masculine
LCA Marketing Center also offers beautifully designed templates with great copy. Their aesthetic is a bit more masculine than Coffee & Contracts, but they told us they are working on designing more soft-edge Pinterest aesthetic templates this year.
3. Agent Crate
Pricing: $25 per month
Contract required? No
Best for: Affordability & variety
Drawbacks: Graphic design is not quite as nice as Coffee & Contracts and LCA Marketing Center
Agent Crate is a super-popular template platform that offers agents pretty much all the marketing materials they need. It’s also more affordable than LCA Marketing Center and Coffee & Contracts at just $25 per month.
The only drawback for me is that the design quality on Agent Crate is not quite at the level of either LCA Marketing Center of Coffee & Contracts. Coffee & Contracts also offers more fully fledged carousel posts and Stories for Instagram.
4. Etsy
Pricing: $2.99+
Contract required? No
Best for: Affordability and variety
Drawbacks: Lower design and copy quality
If you don’t want to sign up for a monthly subscription, then Etsy is another great place to buy real estate social media templates. Many sellers on Etsy offer packages that include a hundred or more templates for a one-time price.
The drawback with using Etsy is that while the designs are slightly nicer than Canva, they’re not quite on the same level as Coffee & Contracts or LCA Marketing Center. The copy is also nowhere near as good. You get pretty designs and that’s about it.
Over to You
Where are you getting your real estate social media templates from this year? Do you agree that free templates don’t offer the same ROI as paid templates? Let us know in the comments.
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