Even in this age of social media, a real estate blog is still one of the best ways Realtors can show off their expertise to potential clients. Coming up with great blog topics can be challenging, which is why I’m giving you my top 80 real estate blog ideas (with live examples) that you can write about on your website. I’ll also share some crucial tips and tricks I’ve learned as a professional writer and editor to ensure your audience will click on and read your articles.
80 Viral Real Estate Blog Ideas
1. Home Renovations That Offer the Best ROI for Resale
Example title: 7 Home Renovations That Will Get You an ROI at the Closing Table
Here’s a real estate blog idea that most homeowners thinking of selling will find irresistible. After all, renovating their older home will cost them tons of money, and most homeowners don’t have a clue if they will ever get any of that money back at the closing table.
2. Before & After Renovation Examples
Example title: Before & After: This Humble Bungalow in ______ Was Transformed Into a Luxe Retreat
People love Cinderella stories, so writing about local homes transformed by tasteful renovations is a great way to get readers hooked on your blog. The more specific you can get here, the better. Check sites like Curbed for examples of local renovations and see if you can get a quick comment from the homeowner, architect, or interior designer.
3. How to Fix & Flip Homes
Example title: How to Fix & Flip Homes in __________
With the popularity of real estate reality TV shows growing every day, writing blog posts that educate your audience on investing is a great way to increase traffic and conversions. If you’re serious about working with new investors, writing an in-depth e-book explaining the fix-and-flip process in detail would make a great lead magnet.
4. Home Staging Mistakes to Avoid
Example title: 7 Embarrassing Home Staging Mistakes That Can Hurt Your Home’s Value
Home staging mistakes is a fantastic blog idea because it’s something every homeowner thinks they can do independently. The reality, of course, is that home staging can be difficult and expensive. Something most homeowners don’t realize until they actually try to stage their own FSBO!
5. Highlight Successful Women in Real Estate
Example title: 7 Women Who Are Changing the Way _________ Real Estate Sells
According to one study, women make the decision of which home to purchase 91% of the time. That means celebrating women’s role in the real estate industry is not just a nice thing to do, but a savvy marketing decision. A blog post highlighting women’s achievements in your local market is a great way to do just that.
6. Real Estate Negotiation Tips
Example title: 5 Negotiation Secrets Smart Buyers Use to Get Better Deals
Since most buyers or sellers have minimal experience in negotiating, offering them a peek inside the process of negotiating a deal can make a great blog post. If you really want to wow them with your skills, try using actual examples from your career.
📌 Pro Tip
If you’re really strapped for time or suffering from a case of writer’s block, consider hiring a professional marketing company like Artur’In to write your blog posts for you. You’ll end up with blogs your audience will love & you’ll have more time to do what you do best: sell houses!
7. How to Choose a Mortgage or Hard Money Lender
Example title: 7 Tricks to Choosing the Right Mortgage Lender in ________
Since the mortgage process is still intimidating for most new buyers, a guide on choosing a mortgage lender will be a welcome topic for new buyers reading your blog. If you’re targeting investors or even would-be investors, a guide to picking a suitable hard money lender can also work.
8. An Overview of Virtual Staging Software
Example title: How Virtual Staging Software Can Drive Traffic to Your Home
This one falls into the “seems easy until you try it” category for homeowners. Virtual staging looks like magic, but once they try to do it, they will realize that hiring a professional like you to market their home might be a better investment.
9. Tongue-in-Cheek ‘Behind the Scenes’ Posts
Example title: 12 Common Lies Realtors Tell New Buyers in _________
Since Realtors still have a reputation for dishonesty, pulling back the curtain and dishing on what really goes on in the industry is a great way to disarm your site visitors. Just remember to keep it PG, and don’t accuse any fellow agents or brokerages by name.
10. Open House Food Ideas
Example title: 17 Open House Food Ideas to Make Your Open House a Success
Another subtle way to show off your marketing skills, writing up a short article on popular open house food ideas is a great way to impress homeowners.
11. A List Post or Explainer Article on Dual Agency
Example title: 7 Reasons Dual Agency Can Be a Mistake in _________
Dual agency is one of those real estate topics that seems easy to understand at first but gets more complicated as you dig in. That makes it a perfect blog post to show off your sales expertise. Just make sure to be clear about the complexities of dual agency. List the pros and cons honestly.
12. A 101-Level Crash Course in Real Estate Investing
Example title: Investing in ______ Real Estate 101
Since everyone wants to make a great investment, a crash course in real estate investing is a great idea for a blog post. You can explain some common industry terms and investment strategies and then discuss which one works best in your farm area.
13. A Guide to Evaluating & Purchasing Rental Properties
Example title: 8 Tips for Buying Rental Properties in _________
Since the real estate investment niche is red-hot these days, an expert guide to purchasing a rental property in your farm area can get you clicks and conversions on your blog. If you’re not an expert in rental property, work with your broker or a local investor to write this one.
14. Questions to Ask When Hiring a Real Estate Agent
Example title: 7 Questions to Ask When Interviewing a New Realtor
Wouldn’t it be great if you could tell someone which questions you want them to ask you in an interview? Well, if you write this blog post, you can! You can use this post to educate buyers on what to look for in a Realtor, and also subtlety play up your strong suit. For example, if you have a lot of local experience, spend more time telling them why this is so important in your post.
15. Home Staging Tips & Tricks to Sell Faster
Example title: 7 Interior Paint Colors That Will Help Your Home Sell Quicker
If you’re working in a relatively upscale neighborhood, then chances are your homeowners will look at beautifully staged local listings and start to get intimidated. How will their home compete with these beautiful spaces online?
The trick with this blog post idea is to make sure to interview (or research) experts who actually know a thing or two about interior design and how it might affect their listing. Again, just be careful about making any promises here. Avoid saying things like “this paint color WILL increase your listing price” and instead say something like, “One study showed this paint color helped XX homes sell faster.”
16. In-depth Neighborhood Guides for Relocation Buyers
Example title: An In-depth Guide to [Neighborhood] for New Homeowners
While ranking on Google for neighborhood guides will be extremely difficult in many cities, in-depth neighborhood guides make excellent lead magnets, e-books, or social media content. The trick here is to go deep. Most agents will write fluffy overviews, if anything, so make sure to get into the nitty-gritty of what moving to your neighborhood will be like.
17. Hyper-local New Homebuyer’s Guide
Example title: A New Homebuyer’s Guide to Moving to [Your Farm Area]
Are you working with new buyers? If not, you’re missing out. Many first-time buyers these days have excellent income and credit, and all they really need is someone to walk them through the transaction. If you get it right, you could have an evangelist for life.
18. Monthly or Quarterly Aggregated Market Reports
Example title: Aggregated Market Report for [Your Farm Area, Month Year]
While most agents post some kind of market report on their blogs, most are pretty thin and not actually useful for their readers. If you want to stand out, then take the time and effort to make your monthly or quarterly local market reports as in-depth and nerdy as you can manage.
19. Local Listing(s) of the Week
Example title: 3 Drop-dead, Gorgeous, Mid-century Modern Homes in [Your Farm Area]
This is a fun one and can help you build relationships with local listing agents. Try to choose three to five listings every week that might fit a specific theme your audience will like for more impact. For example, if you’re working in Miami, waterfront listings would be fun to write about. If you’re working in Manhattan, then you can’t go wrong writing about penthouses.
20. A Property Marketing Case Study
Example title: Case Study: How 3 [Your Farm Area] Luxury Homes Sold 20% Over Asking
This blog post requires a little more research and, of course, access to data and assets such as before-and-after images. But if you either have a few listings under your belt where marketing made the difference, or know an agent who does, then this is a great post to show off your marketing knowledge to your readers.
21. How Economic News Affects Your Farm Area
Example title: What the [Latest Economic News] Means for [Your Farm Area] Homeowners
While your wealthy clients might read the Wall Street Journal every morning, most of the economic news won’t be directly relevant to their real estate portfolio. That’s why taking that news and contextualizing it for them is another excellent way to use your blog to offer something of value for your audience.
22. A Guide to Local Architectural Styles
Example title: A Cheat Sheet to the Architectural Styles of _________
When people start thinking about buying or selling a home, they generally go into education mode. Learning about local architectural styles is a great way to get them to click on your posts on social media.
23. An Interview With a Lawyer on Common Local Legal Issues
Example title: A Lawyer Explains the Legal Issues of Accessory Dwelling Units
Real estate lawyers also want to show off their local expertise to your audience because your leads might potentially be their leads too. Are you starting to notice a trend here with interview articles? If you’re just jumping in on this article idea, then here’s a quick recap: Interviewing local experts can help build relationships that lead to referrals down the road.
24. A Guide to Local HOA Covenants
Example title: 15 Common HOA Covenants & What They Really Mean
If you want to get confused (and angry), ask someone what they think about their homeowners association (HOA). For most people, HOAs are right up there with the IRS when it comes to confusing and potentially expensive adversaries. That’s why a friendly explainer piece on HOA covenants can help new homeowners or anyone who never lived under their rules feel a little more comfortable about them.
25. An Explainer on What Listing Agents Do
Example title: 12 Hidden Ways Listing Agents Help _______ Homeowners Sell Faster & for More Money
Justifying your own job might seem a little desperate, but if you focus on the positive and talk about some uncommon but essential ways you can help them, you just might end up with a popular blog post.
26. Affordable Curb Appeal Ideas for Your Local Market
Example title: 11 Affordable Curb Appeal Ideas for [Your Farm Area] Homes
Curb appeal is one of those things that most homeowners don’t quite understand. They THINK they do, but when it comes down to pulling out their credit card or rolling up their sleeves, they will inevitably head to Google. Or if you have a well-written article, your blog.
27. A Guide to Up & Coming Micro-neighborhoods
Example title: 3 Neighborhoods in ________ Set to Take Off in 2022
While every agent in your farm area is probably writing about the hot new neighborhood, writing about smaller micro-neighborhoods with appealing qualities is a great way to show off your local market knowledge.
More Real Estate Blog Ideas…
28. Common questions sellers ask
29. Common questions buyers ask
30. Common questions relocation clients ask
31. A guide to buying foreclosures
32. Why hiring an agent is important
33. A guide to iBuyers
34. Why Zillow Zestimates are not accurate
35. The perils of for sale by owner
36. Weekly starter home wrap-up post
37. Interview a local developer
38. Interview a local mortgage broker
39. Interview a local daycare owner
40. Interview a local home inspector
41. Monthly wrap-up of major sales
42. A guide to the best coffee shops in XX
43. A guide to your favorite restaurants in XX
44. A guide to local parks
45. A guide to local school districts
46. A guide to local dog runs
47. Renting vs buying
48. Overview of the closing process
49. Tips for getting offers accepted
50. Fun historical facts about your farm area
51. When to refinance
52. How to get prequalified for a mortgage
53. Weekly wrap up of luxury listings
54. News about new developments
55. Local politics and how it might affect your farm area
56. Best colors to paint a home to sell faster
57. What to do with pets when showing your home
58. Tips for a successful open house
59. Gardening and landscaping tips
60. How to save money on heating or cooling bills
61. How to winterize a home
62. Yearly maintenance schedule
63. Zoning laws for additions or renovations
64. Highlight local artists
65. Highlight local art galleries
66. Highlight a local photographer
67. Tips for packing for a move
68. Tips for hiring a long distance mover
69. Tips for hiring a contractor
70. Tips for hiring painters
71. Tips for hiring a landscaper
72. Moving checklist
73. Prelisting checklist
74. Closing checklist
75. Guide to local wildlife
76. Guide to local attractions
77. Guide to local beaches
78. Guide to local hiking trails
79. Rank the best supermarkets
80. Rank the best bakeries
24 Must-Read Real Estate Blogs That Will Make You a Better Agent in 2022
7 Expert Real Estate Blogging Tips & Resources
Now that you’re (hopefully) inspired to start blogging, here are some insider tips and tricks I’ve learned over the years that will help you get more page views.
1. Write 3 Different Versions of Your Headline & Pick the Best One
The headline is by far the most important element of your blog post. It’s the first and sometimes only thing your audience will see before they decide to click on it and read it. So take the time to learn how to write headlines that get clicks. Here are some simple formulas you can use.
7 Real Estate Copywriting Rules Professional Writers Swear by
2. Use H2 Headings to Break Up Your Posts Into Bite-sized Chunks
Since your readers are busy, do them a favor and break up your blog posts into bite-sized chunks using H2 subheadings. Most people are going to skim your posts anyway. Make it easy for them. Using H2, H3, and H4 subheadings is also a best practice for real estate SEO.
Real Estate SEO: The Ultimate Guide for 2022 (9 Steps to Better Ranking)
3. Include Links to Other Related Blog Posts
This will not only help your reader quickly get to related posts, but will help Google crawl your site and might help you rank better.
4. Do Keyword Research to Find Out What Your Audience Is Searching for on Google
If you want a chance of ranking your blog posts on Google, you need to research what keywords your audience is searching for. You can start by checking out some other successful real estate blogs in your farm area. Which articles do you think are most helpful for buyers and sellers? If you want to get serious and do professional keyword research, check out our in-depth guide below.
How to Use Real Estate Keywords to Get More Leads From Google
5. Use Descriptive Language & Write Short Sentences & Paragraphs
Long paragraphs are like homework, and you have about 10 seconds to capture your reader’s attention before they click back over to Facebook. Worse, they take forever to scroll through on mobile.
723 Descriptive Real Estate Words Top Listing Agents Use to Sell Homes
6. Read Your Writing Out Loud Before Hitting Publish
Editing your own writing can be tricky, but one way to make it easier is to read your entire post out loud and see if you stumble. If you can read through it without stumbling, then chances are so will your readers.
7. Always Put the Reader First
Always put your reader first. Make sure to focus on their needs and experience rather than search engine optimization (SEO), selling, trying to sound clever, or anything else. Always remember your blog is for your readers, not to stroke your ego!
Over to You
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